Social Media in the Marine Industry
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Social Media in the Marine Industry
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An introduction to using social media to communicate with Australian boating enthusiasts. Targeted at marine brokers and service providers including yachting / sailing and powerboats. Presented to members of the Boating Association of NSW at Middle Harbour Skiff Club in Sydney, Australia.
Transcript of Social Media in the Marine Industry
Social Media in the Marine Industry
Australian Community Manager for Tibbr – Social media for the enterprise
BarCamp Organiser & Speaker – Free Sydney tech conference
Co-founder of Evelops – Web development agency
Social media is people talking online
StumbleUpon
100,000+ Australians
joined
last month
14% of people trust advertisements
78% of people trust consumer
recommendations
Non-Financial Impacts
Website Visitors
Positive Press
Retweets
Twitter Followers
Blog Comments
Facebook Likes
Youtube Views
Email Signups / Open Rates
Reputation
Word Of Mouth
Brand Awareness
Link Click-Through Rates
Financial Impacts
Phone Enquiries
Walk-Ins
Referrals
Triggering Purchasing Decisions
Bakeries Fresh Bread
Fitness Trainers Personal Bests
Wealth Managers Industry Perspectives
Food Trucks Today’s Location
5,476,528 likes
Campaign:Free coffee samples for bloggers
Results: 1,500+ participating blogsCoverage in print media2 awards
“Just booked Northern Lights yesterday for 9 nights, only 4 days after posting her availability in New England on my FaceBook wall.”
Shannon Webster
70% of high net worth individuals use social media
LinkedIn usage is strongly related to income
Everyone has internet on their mobile
The most popular social network for over 50s
One million users in Australia
40% of them earn over $100,000 / year
58% of Twitter accounts are used for business
44% of Twitter users have recommended a product
Over 2 billion videos watched every day
The 2nd biggest social network in Australia
11% of all Australian website visits come from Facebook links
Building A Community
Difficulty: Hard
Organise Your Own EventsBoat Shows
CompetitionsRaces / Crewing
Harbourside Food Blogging
Extreme BoatingSecret Harbour Spots
AnecdotesPhotos
Cool Videos
Sailing Flashmobs?
The future is already here
It’s just not widely distributed yet
What Can I Do?
1. Setup Google Alerts for your business
2. Use LinkedIn for customer recommendations
3. Use Twitter for potential buyers, advice and news
4. Use Facebook account to build a sailing community
5. Invest in professional videos for YouTube
Questions?
www.David-Soul.com
