Social media in the conduct of foreign affairs and diplomacy
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Social Media in the Conduct of Foreign Affairs and Diplomacy Dr. Saeed Al Dhaheri Advisor to the Minister, Ministry of Foreign Affairs - UAE GCC Government Social Media Summit 17 – 19 Sep. 2012 Dubai
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This presentation is about the use of social media in the conduct of foreign affairs and diplomacy
Transcript of Social media in the conduct of foreign affairs and diplomacy
Social Media in the Conduct of Foreign Affairs and Diplomacy
Dr. Saeed Al Dhaheri
Advisor to the Minister,
Ministry of Foreign Affairs - UAE
GCC Government Social Media Summit 17 – 19 Sep. 2012 Dubai
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Agenda
Drivers
Potential of Social Media in Government
Social Media impact on diplomatic conduct
Foreign Affairs adopting Social Media
UAE MoFA and Social Media
conclusion
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Drivers
Open Government:
participation and engagements
Transparency
Improve service delivery
Social media potential in e-participation
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Potential of Social Media in Government
Improve reach, accessibility and
targeting
Meet expectations and enhance
reputation
Promote transparency
Improve cost-effectiveness
Accelerate response
Support deeper relationships
oshaping opinion
oMobilize
o Influence change
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A shift from gov-to-gov to gov-to-people communication
More interest in public diplomacy
• Public opinion matters
“Arab Spring” revolutions coordinated through facebook and twitter
Social Media Impact on diplomatic conduct
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Foreign Affairs adopting Social Media
State Department: 21st century Statecraft
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UAE MoFA and Social Media
– Official Government-to-citizen communication
Twitter channel
Communicate news, announcements and alerts
Listen to citizens and provide assistance in
emergency situations
Creating awareness about MoFA e-services
Broadcasting events – Ambassadors Forum
Crisis updates
Polls and Forum
– Professional and Personal use
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Guidelines and Policies
Emirates e-government
guidelines for social media usage
in government entities document
MoFA Twitter Policy
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Examples: UAE MoFA and Social Media
Professional and personal use
H.H. The Minister of Foreign Affairs H.E. The Minister of State
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Examples: UAE MoFA and Social Media
Citizens outreach
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Social media can be an effective tool for diplomacy if used properly
SM will become central for the conduct of foreign affairs in the 21st century
SM strategy and policy is a must along with a readiness assessment
More values can be derived by the professional and personal use of SM by
diplomats
Develop capabilities and use the right SM platform for the right audience
Conclusion
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Thank you
