Mike Mills

presents

Social Mediain myBusiness

http://www.youtube.com/watch?v=lFZ0z5Fm-Ng

Presentation Topics

What is Social Media?

On-line technology used to create a dialogue.

Social media comes in many forms.

We’ll focus on the seven most popular: blogs, microblogs, social networks, media-sharing sites, social bookmarking &voting sites, review sites & forums.

Social Networks

Share photos

Comments

Pages / Groups

Blogs

Lead generation

Community Engagement

Niche topic

Posts, Comments, Permalinks, RSS

A recent study by GuideWireGroup revealed that approximately 89 percent of businesses polled use blogs as a way to communicate with their customers.

Microblogs - twitter in PR

Text based, Real Time, Short Messages

Link to other media, Inform, Connect

Facebook

Social Media is a way of doing business.It is NOT just a marketing tool.

Media Sharing

Video – YouTube e.g. Instructional videosPictures – Flickr

hardware2u.com.au

Social Bookmarking & Ratings & Reviews

Personalise

Votes – thumbs up

Traffic spikes

Less geeky content

Who is using Social Media?

• 57.5% of Internet users, or 127 million people, will use a social network at least once a month in 2010 in the US.

• 60% of Internet users ages 35 to 44 and one-half of those in the 45-to-54 age group will use social networks at least once a month in 2010.

Why consider social media?

Social feeds are the live stream of friends' activity shared on social networks like Facebook and Twitter.

What is your market saying about:

You?

Your Industry?

Your Product?

Your Competitor?

START “Listening”

The Google Effect – Real time search

Integrate with your Web Efforts

BlogTwitterCTA PhotosCommentsDemosClient Stories

Which Tools Do You Use for Business?

Laptop or desktopSmart PhoneEmailNewsletter

What about..?

iPad or mp3 playerDigital cameraVideo cameraInstant MessagingLive video streaming

Can we measure the results of our efforts?

Return on InvestmentOn-Site Metrics – Google Analytics

Where to next?

What are your business objectives?

What tools will help towards those objectives?

Define your strategy

Choose your tool(s)

Immerse yourself

Participate to understand

Start small and stay focused

Recommended reading

The Social Media Marketing Book Dan Zarrella

The Whuffie Factor Tara Hunt

Socialnomics Erik Qualman

Follow me on Twitter

@bmdweb