Social Media In My Business
19
Mike Mills presents Social Media in myBusiness
-
Upload
mike-mills -
Category
Documents
-
view
622 -
download
5
description
What is Social Media?Who is using Social Media?How can it be used in business?Can we measure the results of our efforts?
Transcript of Social Media In My Business
Mike Mills
presents
Social Mediain myBusiness
http://www.youtube.com/watch?v=lFZ0z5Fm-Ng
Presentation Topics
What is Social Media?
On-line technology used to create a dialogue.
Social media comes in many forms.
We’ll focus on the seven most popular: blogs, microblogs, social networks, media-sharing sites, social bookmarking &voting sites, review sites & forums.
Social Networks
Share photos
Comments
Pages / Groups
Blogs
Lead generation
Community Engagement
Niche topic
Posts, Comments, Permalinks, RSS
A recent study by GuideWireGroup revealed that approximately 89 percent of businesses polled use blogs as a way to communicate with their customers.
Microblogs - twitter in PR
Text based, Real Time, Short Messages
Link to other media, Inform, Connect
Social Media is a way of doing business.It is NOT just a marketing tool.
Media Sharing
Video – YouTube e.g. Instructional videosPictures – Flickr
hardware2u.com.au
Social Bookmarking & Ratings & Reviews
Personalise
Votes – thumbs up
Traffic spikes
Less geeky content
Who is using Social Media?
• 57.5% of Internet users, or 127 million people, will use a social network at least once a month in 2010 in the US.
• 60% of Internet users ages 35 to 44 and one-half of those in the 45-to-54 age group will use social networks at least once a month in 2010.
Why consider social media?
Social feeds are the live stream of friends' activity shared on social networks like Facebook and Twitter.
What is your market saying about:
You?
Your Industry?
Your Product?
Your Competitor?
START “Listening”
The Google Effect – Real time search
Integrate with your Web Efforts
BlogTwitterCTA PhotosCommentsDemosClient Stories
Which Tools Do You Use for Business?
Laptop or desktopSmart PhoneEmailNewsletter
What about..?
iPad or mp3 playerDigital cameraVideo cameraInstant MessagingLive video streaming
Can we measure the results of our efforts?
Return on InvestmentOn-Site Metrics – Google Analytics
Where to next?
What are your business objectives?
What tools will help towards those objectives?
Define your strategy
Choose your tool(s)
Immerse yourself
Participate to understand
Start small and stay focused
Recommended reading
The Social Media Marketing Book Dan Zarrella
The Whuffie Factor Tara Hunt
Socialnomics Erik Qualman
Follow me on Twitter
@bmdweb
