Social media in local government
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Transcript of Social media in local government
Local governmentand social media
Simon WakemanHead of Marketing and PR
Medway Council
Medway
why?
• keeping people happy
• being commercial
• listening to residents
research
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Newsreleases
Newspaper/ magazineadvertising
Publicmeetings
Outdooradvertising
Radioadvertising
Directmarketing
TVadvertising
Regularly Occasionally Rarely
Which tools does your organisation currently use in its communications?
Source: 71 communicators in 47 local authorities surveyed May 2008
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Forums / bulletin boards Email marketing Text messaging
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Which tools does your organisation currently use in its communications?
Source: 71 communicators in 47 local authorities surveyed May 2008
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Blogs Podcasts Social networks Wikis Video sharingwebsites
Image sharingwebsites
Socialbookmarking
Virtual worlds
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Which tools does your organisation currently use in its communications?
Source: 71 communicators in 47 local authorities surveyed May 2008
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Podc
asts
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Vid
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web
site
s
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Wik
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Imag
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Virt
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Not used but plan to in next 6 months
Social media tools not used but plan to use in next six months
Source: 71 communicators in 47 local authorities surveyed May 2008
• Create a new two-way communication channel for
young people in Medway
• Get young people actively involved in producing the
podcast
• Help the organisation learn about podcasting as a communications tool
objectives
our kit
• 360-400 downloads per show
• positive face to face feedback
• limited direct responses
• experience of new communications tool
results
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Social networking in council communications
Source: 71 communicators in 47 local authorities surveyed May 2008
Use by councils
Social networking in council communications
Source: 71 communicators in 47 local authorities surveyed May 2008 /Ofcom Media Literacy Audit – December 2007
Use by councils Use by residents
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16-2
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65+
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• promotion / advertising
• building an interest group
• conversations
councils on social networks
Fuse Medway Festival
Social networks in council communications
Social networks in council communications
Social media tools not planned to be used
Base: 71 communicators in 47 local authorities surveyed May 2008
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Virt
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Podc
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Not so far and don't plan to
• low awareness of potential uses
• lack of personal use
• firewalls
• IT departments
barriers to use
• learn the ropes
• get the organisation ready
• risks vs benefits
• social media is not a panacea
closing thoughts