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Social Media in
Higher Education
A Case Study Presented by:
Texas State University
Team Awesome
Team
Awesome:
Jasmine
Burgess
Nelly Chavez
Jenni Kraft
Jade
Martinez
Prese
nta
tion
Obje
ctives
Part I: Presentation “Social
Media at Middle College”
Part II: Identification of Case
Information
Major Issues
Key Decision Makers
Information We Assume
Applicable Theories
Part III: Recommendations
Social Media at Middle CollegePromoting Yourself and Your
Organizations Responsibly
CM
Part 1
Soci
al M
edia
at
MC
Outl
ine
Ways to Incorporate Social Media at MC
MC Best Practices of
Social MediaChallenges of Social MediaOvercoming Challenges of Social
MediaMC Social Media GuidelinesConsequences of
Social Media Misuse
CM
Ways to
Inco
rpora
te
Socia
l Media
at M
C Facebook and Twitter:
(communication, photos,
marketing)
Blogs/Vlogs
Collaborative Projects
Content Communities:
YouTube (informational
videos)
Virtual Social/Game Worlds:
Second Life
Co-Curricular Activities:
Events
In the Classroom: Keeping
track of social trends CM
MC
Best
Pr
act
ices
of
Soci
al M
edia Using Good Judgment
PrivacyIntegrityKeeping It Clean
CM
Pract
ice:
Usi
ng G
ood
Judgm
ent
Know who you are “adding”Ask yourself : Do I know this person?
Do I feel comfortable
with accepting or requesting the link or
person? Do I feel comfortable
with this person seeing
my profile and information?
CM
Pract
ice:
Pri
vacy
Privacy settings are important
to moderate who and how
much certain people see on
your social media.Become familiar with privacy
settings and how to use them
Private profiles do not
guarantee your information
won’t get out!Use private and unpredictable passwords that
you change regularly
CM
Pract
ice:
Inte
gri
ty
Keep your integrity online
Your information may be
available to family, classmates, professors,
employers and others.
Think before you post!
Be who you are. Represent who YOU are
in your online presence
CM
Pract
ice:
Keepin
g It
Cle
an!
Future Employment &
Professional Networking
Recruiters for jobs check
social media sites to see
your online presence Clean your account of
any comments, pictures,
links and status updates;
you would not like future
employers to see.
CM
Challe
nges o
f
Socia
l Media
CM
Abuse
ControlDiversity
Privacy
Ove
rcom
ing C
halle
nges
of S
ocia
l Media
Be educated!
Know the ins and outs of social
media
Think before you post!
Take time to process what you
are posting and if it will have the
type of effect you are looking for.
Manage and/or report
incivility/abuse
Correct any negatively
understood messages
Report abuse
Talk to them or report to site
CM
MC
Soci
al M
edia
G
uid
elin
es
“Social media is a great
way to stay connected,
but you can get disconnected if it is used
improperly” ~MC President Trumpery
MC encourages the
proper use of social
media in positive ways in
order to get the word out
about events, resources,
information and yourself!
CM
MC
Soci
al M
edia
G
uid
elin
es
Conti
nued
3 Simple Rules of Social Media
1. Seek Permission2. Be Responsible3. Be Professional
With these simple steps we
maintain a professional
image while respecting others.
CM
MC
Soci
al M
edia
G
uid
elin
es
Conti
nued
3 Simple Rules of Social Media
1.Seek Permission: In order to maintain the “safe
space” and encouragement of
open speech at MC, every
Bobcat agrees to seek
permission from any guest
speakers, faculty, staff or
fellow students, before
publishing in any platform.
(Including in the classroom, MC
events, information conversations,
etc.)
CM
MC
Soci
al M
edia
G
uid
elin
es
Conti
nued
3 Simple Rules of Social Media
2. Be Responsible: MC students will be respectful
and post only accurate and
appropriate information.
MC students must also
recognize acceptable times to
be engaged in social media.
CM
MC
Soci
al M
edia
G
uid
elin
es
Conti
nued
3 Simple Rules of Social
Media
3. Be Professional: Each MC student will utilize
their social media in an
appropriate manner that
will represent them now
and in their professional
career.
CM
Con
seq
uen
ces o
f S
ocia
l Med
ia M
issus
First Offense Second Offense Third OffenseUsing social media without permission.
Warning Week probation from using social media
Month probation from using social media
Being disrespectful (harassing others and posting inaccurate information)
Week probation from using social media
Training over social media use
Month probation from using social media
Conduct meeting with Student Conduct board
Community service with the university media department
Semester probation from using social media
Conduct meeting with Dean of Students
Community service depending on Dean of Students decision
Unprofessional use of social media
Warning Training
over social media
Month probation from using social media
Conduct meeting with Student Conduct board
Community service with the university media department
Semester probation from using social media
Conduct meeting with Dean of Students
Community service depending on Dean of Students decisions
Conclu
sion
Thank You!
~From the Social Media Office
123 Awesome St
Neat Town, TX
Twitter: #SocialMediaMC
Blog:
MiddleCollegeBlog.blogspot.com
Facebook: http://
facebook.com/middlecollege
CM
Identification of Case Information
Part II
Majo
r Is
sues
Electronic civility/responsibility
Many students post without
thinking of possible consequences We can not always control
what the students post.
Harassment and online
bullying are realities
Social Media is a Positive Educational Tool
OnlineUniversities.com says that social
media sites like twitter have been used to
keep students current on contemporary
issues. Some classes have created their
own social media applications (or apps) in
order to promote a business venture.
Majo
r Is
sues
conti
nued
Negative Impacts of Social
Media Ray Junco recently performed a study of
college students and their grades in
relation to Facebook interactions.
Facebook use had, perhaps, a .12%
effect on their actual grades.
President is unfamiliar
with social media benefits
Kotter (1996) writes in order for a
successful organizational change to
occur, high quality leaders who
establish direction, align people, and
motivate and inspire others, need to be
present. It is imperative that the president be
knowledgeable of technology and
social media in order to be the
visionary of the change.
Key
Deci
sion
Make
rs
President Trumpery A key decision maker
because, as we mentioned he is the visionary of the university
as a whole. MC Social Media Committee Assistant Director of
Student Activities Director of Communication
Dean of Admissions
Applic
able
Theori
es
Astin’s Student Involvement
Theory Social Media can be used to
encourage student involvement!
Students more involved will be
more likely to persist towards
graduation. Tinto’s Model of Institutional
Departure Student attrition occurs when
students lack a connection with
the university. Social Media connects students
digitally and when use properly
can provide information for
student involvement and can
contribute to campus pride
initiatives.
Case Recommendation
Part III
Reco
mm
endati
on –
Short
Term
Execute Electronic Civility
and Responsibility (Presentation from Part I)
at Student Organization
Officer Training Present Benefits of Social
Media to the President
Conduct Assessment of
Student Use of Social
Media Conduct a Feasibility
Study for a Social Media
Office
Reco
mm
endati
on –
Long T
erm
Implement Electronic
Civility presentation for all
incoming students at
Orientation Develop a Professional
development workshop for
faculty/staff Acquire resources and
space for Social Media
Office Provide training to computer lab student staff
on social media policies
Thank You!From Texas State University-San Marcos
• Astin, A.W. (1984). Student involvement: A developmental theory for higher education. Journal of College Student Personnel, 25, 297-308
• Hopkins, L. (2011, October 3). Using social media to network in the professional community [Web log message]. Retrieved from http://http://www.leehopkins.net/2011/10/03/using-social-media-to-network-in-the-professional-community/.
• Junco, R. (2011). Too much face and not enough books: The relationship between multiple indices of Facebook use and academic performance. Computers in Human Behavior, 28(1), 187-198.
• Kotter, J. P. (1996). Leading change. Boston, MA: Harvard Business School Press
• Kaplan, A.M., Haenlein, M. (2009). Users of the world unite! The challenges and opportunities of social media. Journal of Business Horizons, 53 , 59-68.
•Online Universities . (2010, May 4). 100 inspiring ways to use social media in the classroom. [blog] Retrieved from http://www.onlineuniversities.com/blog/2010/05/100-inspiring-ways-to-use-social-media-in-the-classroom/
• Tinto,V. (1988) "Stages of Student Departure: Reflection on the Longitudinal Character of Student Leaving" Journal of Higher Education,59, 438-455.R
efe
rence
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