Social Media in Emergencies
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Using of Social Media in Emergencies Brescia – 30/09/2014 Grant Agreement n° 2012-2955/001-001 Project Number: 527535-LLP-1-2012-1-PT-LEONARDO-LMP
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Gives an overview of the Social Media within emergencies, benefits and problems they may bring and needs in order to incorporate it within the communication departments of private or public institutions in the field of emergencies. Prepared for the final conference of the HEALTHC project (http://goo.gl/yHWYR2)
Transcript of Social Media in Emergencies
Using of Social Media in EmergenciesBrescia – 30/09/2014
Grant Agreement n° 2012-2955/001-001Project Number: 527535-LLP-1-2012-1-PT-LEONARDO-LMP
Social Media
Facebook – 1.300 MillionsTwitter – 271 MillionsYoutube – 1.000 Millions
Source: http://goo.gl/0uDPp8 Source: http://goo.gl/EBHrTL Source: http://goo.gl/zlFHa7
Global active usageOpen
Bidirectional Communication
Participative
Mobile Phones
Source: http://goo.gl/9vXJLj
Twitter - 78% Mobile usersFacebook – 30% Mobile users
Mobile Social Media
GPS and Location
Anytime, anywhere
Images & Videos
Social Media in Emergencies
• Anyone can informText, images, videos
• Broad dissemination
• Date and Place of data
Source: http://goo.gl/ogcZXO
New Communication Channel
• Get information from the population
• Dissemination of your messages
• Interaction
Social Media Disadvantages
Deliver Information• Fast• Punctual• Objective• Transparent
Source Information• Precise• Actual • Qualified
Troll• Objective in disturbing• Publish false information• Provoke others
Rumour• Unknown source• Ambiguous• Lack of transparency• Massive with social media
What to do• Address rumour with evidence• Be assertive• Not overreact• Get Support
Uncontrolled sources
Fighting Rumour - Support
In development
Virtual Operations Support Team - VOST• Remote support• Monitoring social media (trends, questions, …)• Blocking rumours and misleading information• Sharing reliable information
@VOSTItalia
@vostSPAIN
@CANVOST
@VOSTUK
@VOSTpanama
@NYVOST
@VISOV1 @NZVOST
- United States- Canada- Spain- France- New Zealand- Panama- …
Influencers• Wide experience• Very active on social media• Many followers• Help official accounts• Disseminate reliable information
Source: http://goo.gl/MyY8k8
Social Media within the organization
• Communication Strategy
• Allocate resources
• Create value to the community
– Give confidence
– Create community
– Be a reliable source to our users
• Assign team roles
Manager, Analyst, Strategist, …
• Evaluate, assess and improve
Conclusion
• Social Media is here to stay• Information is being shared massively
Close your eyes
or
Use itAccess its advantages
Face the problems
Thanks for your attention
Artica Telemedicina
o www.articatelemedicina.como Contactar (at) articatelemedicina.como 913324659
Alejandro Sánchez-Rico
o Alejandrosh (at) articatelemedicina.como Twitter: @alejandrosr
Grupo CMCo www.grupocmc.eso 915556238
