Social Media in a Crisis for Summer Camps
-
Upload
socialsummercamp -
Category
Business
-
view
125 -
download
1
Transcript of Social Media in a Crisis for Summer Camps
![Page 1: Social Media in a Crisis for Summer Camps](https://reader031.fdocuments.in/reader031/viewer/2022030304/587785a31a28abc85f8b6555/html5/thumbnails/1.jpg)
Social Media In a Crisis Communicating Online When Everything is Going Wrong
![Page 2: Social Media in a Crisis for Summer Camps](https://reader031.fdocuments.in/reader031/viewer/2022030304/587785a31a28abc85f8b6555/html5/thumbnails/2.jpg)
The last thing you want to think about during a crisis is how to communicate
![Page 3: Social Media in a Crisis for Summer Camps](https://reader031.fdocuments.in/reader031/viewer/2022030304/587785a31a28abc85f8b6555/html5/thumbnails/3.jpg)
“ Social Media can be both
an accelerant and an extinguisher of a crisis
![Page 4: Social Media in a Crisis for Summer Camps](https://reader031.fdocuments.in/reader031/viewer/2022030304/587785a31a28abc85f8b6555/html5/thumbnails/4.jpg)
“
![Page 5: Social Media in a Crisis for Summer Camps](https://reader031.fdocuments.in/reader031/viewer/2022030304/587785a31a28abc85f8b6555/html5/thumbnails/5.jpg)
“
![Page 6: Social Media in a Crisis for Summer Camps](https://reader031.fdocuments.in/reader031/viewer/2022030304/587785a31a28abc85f8b6555/html5/thumbnails/6.jpg)
“ Be Prepared
![Page 7: Social Media in a Crisis for Summer Camps](https://reader031.fdocuments.in/reader031/viewer/2022030304/587785a31a28abc85f8b6555/html5/thumbnails/7.jpg)
In the event of an emergency we want to:
Communicate with honesty, candor and openness while protecting the safety of what is going on at camp
![Page 8: Social Media in a Crisis for Summer Camps](https://reader031.fdocuments.in/reader031/viewer/2022030304/587785a31a28abc85f8b6555/html5/thumbnails/8.jpg)
In the event of an emergency we want to:
Meet the needs of our parents and the media by remaining accessible
![Page 9: Social Media in a Crisis for Summer Camps](https://reader031.fdocuments.in/reader031/viewer/2022030304/587785a31a28abc85f8b6555/html5/thumbnails/9.jpg)
In the event of an emergency we want to:
Communicate with compassion, concern and empathy
![Page 10: Social Media in a Crisis for Summer Camps](https://reader031.fdocuments.in/reader031/viewer/2022030304/587785a31a28abc85f8b6555/html5/thumbnails/10.jpg)
In the event of an emergency we want to:
Accept uncertainty and that we may not have all of the answers
![Page 11: Social Media in a Crisis for Summer Camps](https://reader031.fdocuments.in/reader031/viewer/2022030304/587785a31a28abc85f8b6555/html5/thumbnails/11.jpg)
“ Social Media can be both
an accelerant and an extinguisher of a crisis
![Page 12: Social Media in a Crisis for Summer Camps](https://reader031.fdocuments.in/reader031/viewer/2022030304/587785a31a28abc85f8b6555/html5/thumbnails/12.jpg)
Building a Process
![Page 13: Social Media in a Crisis for Summer Camps](https://reader031.fdocuments.in/reader031/viewer/2022030304/587785a31a28abc85f8b6555/html5/thumbnails/13.jpg)
Building a Process
Determine Urgency
Alert Outside Team Members
Decide if a Response is Warranted
![Page 14: Social Media in a Crisis for Summer Camps](https://reader031.fdocuments.in/reader031/viewer/2022030304/587785a31a28abc85f8b6555/html5/thumbnails/14.jpg)
Building Craft Responses Template Blog and Social Media Responses
![Page 15: Social Media in a Crisis for Summer Camps](https://reader031.fdocuments.in/reader031/viewer/2022030304/587785a31a28abc85f8b6555/html5/thumbnails/15.jpg)
Tone
Timeliness
Transparency
Thoroughness
![Page 16: Social Media in a Crisis for Summer Camps](https://reader031.fdocuments.in/reader031/viewer/2022030304/587785a31a28abc85f8b6555/html5/thumbnails/16.jpg)
What you need to write:
Response in case of death at Camp
Response in case of accident at Camp
Response in case of death of core team member
Response in case of natural disaster/ weather related incidents
![Page 17: Social Media in a Crisis for Summer Camps](https://reader031.fdocuments.in/reader031/viewer/2022030304/587785a31a28abc85f8b6555/html5/thumbnails/17.jpg)
Answers to Prepare:
Parents- Is my child safe?
Media- What happened and what are you going to do to prevent it from happening again?
Employees- Is it safe to go back to work?
![Page 18: Social Media in a Crisis for Summer Camps](https://reader031.fdocuments.in/reader031/viewer/2022030304/587785a31a28abc85f8b6555/html5/thumbnails/18.jpg)
Consistency
![Page 19: Social Media in a Crisis for Summer Camps](https://reader031.fdocuments.in/reader031/viewer/2022030304/587785a31a28abc85f8b6555/html5/thumbnails/19.jpg)
Building a Process
Share Blog Post
Share Post on Social Media
Monitor and Update
![Page 20: Social Media in a Crisis for Summer Camps](https://reader031.fdocuments.in/reader031/viewer/2022030304/587785a31a28abc85f8b6555/html5/thumbnails/20.jpg)
After a Crisis:
Pause scheduled social media posts
Pause any paid advertisements
Pause any marketing emails
Check all content for relevant references that could be perceived as offensive
Create additional blog entry addressing situation if needed
![Page 21: Social Media in a Crisis for Summer Camps](https://reader031.fdocuments.in/reader031/viewer/2022030304/587785a31a28abc85f8b6555/html5/thumbnails/21.jpg)
Questions to [email protected]
Facebook.com/socialsummercamp
Twitter.com/socialsummrcamp
Socialsummercamp.com