This session was presented at the 2012 Council on Accreditation's conference in NYC August 6, 2012. For more information, visit amysampleward.org
SOCIAL MEDIA DONE RIGHT IN JUST 30 MINUTES A DAY#COA12
WHATS SO SPECIAL ABOUTCOMMUNICATIONS TODAY? Real-Time Public Shareable Multi-directional Personal
THIS IS A PARTY.
How does it fit: Connections
How does it fit: Content
WHOS YOUR COMMUNITY?
STEP 1: GROUPS Questions to ask: Do different programs or departments connect with different groups? Do services or products target different groups? How would you describe your community or audience to someone unfamiliar with your work, and if it is relevant to them?
STEP 2: GOALS Questions to ask: Why does the community continuing needing your services, programs or work? What is in it for others to participate? ----- What do you need help with or involvement from the community to do? How can your work improve with engagement?
STEP 3: TOOLS Questions to ask: Where does this group already talk or engage online? Which tools are most appropriate to the kind of message or content? What kind of engagement is required to match the goals?
COMMUNITY MAPPING TEMPLATEGet this template! http://bit.ly/DIYcommunity
BONUS: DATA What do you need? Are you pointing people to places where they can sign up directly with you? Which tools allow you to access the supporter data? What will you do to follow up and engage remember, opt-in first!
WHAT TO TALK ABOUT?
STEP 1: CONTENT Examples: Program or service updates/changes Staff announcements Jobs Volunteer opportunities Fundraisers Events
STEP 2: GOALS Examples: Increase visibility of the organization Increase participation Raise funds Build leadership Find sponsors or partners Recruit volunteers Build community
STEP 3: OUTLETS Examples: Newsletter or mailing Email newsletter Twitter Facebook LinkedIn Website Blog
CONTENT PLANNING TEMPLATEGet this template! http://bit.ly/DIYtemplate
These materials are available under the Creative Commons Attribution-NonCommercial 3.0 License.
GOALS + METRICS Start with your organization/department goals Identify the data that will help tell that story Test and modify, and again
GOALS + METRICS NTEN aspires to a world where all nonprofit organizations use technology skillfully and confidently to meet community needs and fulfill their missions. NTEN facilitates the exchange of knowledge and information within our community. We connect our members to each other, provide professional development opportunities, educate our constituency on issues of technology use in nonprofits, and spearhead groundbreaking research, advocacy, and education on technology issues affecting our entire community.
GOALS + METRICS Establish NTEN Reputation: NTEN is a trusted leader for information, resources, and education on all aspects of using technology across your organization to meet your mission. NTEN is an early adopter; transparent and open with our evaluations and experience.
GOALS + METRICS % of Conversation # of outside articles & speaking engagements by NTEN staff RTs # of requests from Members for specific information positive mentions of NTEN guest content (NTEN blog) promotion leading referral sites (external) leading referral platforms (social media) referral site w/longest on site time
METRICS TRACKING TEMPLATEGet this template! http://bit.ly/DIYmetrics
METRICS: REPORTING Internal reporting: Weekly metrics for various platforms Add metrics as you go Look at long term, not just short term changes Monthly reporting of trends and insights External reporting: Share when there is something worth sharing Reporting context, not just numbers Ask for input and feedback