Social Media Importance
33
Jafar Hajeer min7a.com August, 2014 Importance of Social Media
-
Upload
jafar-hajeer -
Category
Social Media
-
view
187 -
download
0
description
A lecture presented to Media students. It includes some statistics about Social Media in MENA region, and specifically in Palestine.
Transcript of Social Media Importance
Jafar Hajeermin7a.comAugust, 2014
Importance of Social Media
Agenda
DefinitionNumbers Talk!Traditional vs. SocialImportance from Goals!Power to ChangeMedia StudentsNot Farmville
Definition
Internet-based applications.Web 2.0Creation and exchange of user-generated
content.Mobile and web-based technologiesHighly interactive.Share, co-create, discuss, and modify
user-generated content.
Numbers Talk!
Internet:◦Worldwide: 2.9 Billions.◦Arab World: 86 millions (2012)◦Palestine: 1.5 millions (%57)
Numbers Talk!
Facebook:◦Worldwide: 2.9 Billions.◦Arab World:
55 million users (May 2013) 81 million users (May 2014) Penetration rate 21.5% 32% Female users 67% between 15-29 years old.
◦Palestine: 1.1 millions. 42% Female users.
Numbers Talk!
Facebook:◦802 millions log in daily.◦5 new profiles per second.◦83 million fake profiles.◦300 million photos uploaded daily.◦In 1 minute:
510 comments 293K status updates 136K photos uploaded.
Numbers Talk!
Facebook Penetration:
Numbers Talk!
Top pages in Palestine:Jawwal: 750K (local fans) 518: ثقف نفسك KPaltel: 463K 462: شبكة قدس اإلخبارية K 403: محمد عساف K
Numbers Talk!
Top Brands in Palestine:JawwalPaltelWataniya Mobileمركز روزاليندا لبدل العرائسAkram Sbitany
Numbers Talk!
Top Media pages in Palestine:شبكة قدس اإلخباريةالقدستلفزيون فلسطينShehab News AgencyMBC1
Numbers Talk!
Worldwide: ◦271 Active Users.◦500 millions daily tweets◦78% of users on mobile
Arab World: ◦5.8 (May 2014)◦40% of them from Saudi Arabia (2.4 millions)◦17.2 millions daily tweets from Arab World.
40% from Saudi Arabia. 17% from Egypt 10% from Kuwait.
Palestine: ◦37K users.
Numbers Talk!
Twitter Penetration:
Numbers Talk!
Top twitter profiles in Palestine@MohammedAssaf89 : 815K@abdelbariatwan : 470K@khanfarw : 420K@Darwishiat: 396K@TamimBarghouti: 389K
Numbers Talk!
Twitter:◦Top twitter brands in Palestine
@JawwalPal 61K @Paltelco 12K @Wmpalestine 2K
◦Top twitter media accounts in Palestine @AqsaTVChannel 87K @QudsN 76K @felesteenonline 13K
Numbers Talk!
Worldwide: ◦200 millions Active Users.◦2 new users per second◦42% update their profile regularly.◦10 million endorsements daily.◦39% pay for LinkedIn Premium◦2.7 million business pages.
Numbers Talk!
Arab World: ◦8.5 millions Users.◦Penetration rate 3.7%◦UAE, SA, Egypt with highest number of users.◦UAE, Qatar, Bahrain, Kuwait & Lebanon with
highest penetration rate.
Numbers Talk!
75 millions Daily Users.Top country in MENA is UAE, followed by
SA, Kuwait & Lebanon.1.6 Billion daily likes.60 million daily photos.
Numbers Talk!
Worldwide: ◦1 Billion unique visitors per month.◦6 billion hours of video watched per month◦100 hours of video uploaded per minute.◦Youtube reach US adults
18-34 more than any cable networks!
Numbers Talk!
Arab world: ◦285 million videos played daily, which is 2nd
highest region consumption in the world.◦2 hours from MENA are uploaded to Youtube
per minute.◦50% from users in KSA are
on mobile.◦KSA is #1 worldwide in term
of Youtube views.90 million daily view!!
Numbers Talk!
Youtube:◦Top Channels in Palestine:
Alfalstiniah Ch : ◦14 K subscribers◦6 M views
Quds N◦17 K subscribers◦4 M views
Jawwal◦8 K subscribers◦1.7 M views
Case Studies
◦QudsN Facebook page◦Kharabeesh Youtube Channel◦Ahlam Al-Najdi instagram account.
Social vs Traditional
◦Passive vs Interactive◦Immediate Call-to-action◦Build relationships◦Target person and his friends.◦Specific audience.◦Report-ability◦Time!
Importance per sector
◦Enterprises: Jawwal:
◦ Targets?◦ Posts?◦ Frequency?
Coca Cola◦ Targets?◦ Posts?◦ Frequency?
Emotional vs products? Personalized content (Coca Cola instagram) KLM Case Study (Video) Nescafe Malaysia Case Study (Video) My story with Sbitany
Importance per sector
◦Startups , SMEs Cost reduction? Under spotlight? Great Success stories
(فيديو) فطور فارس◦◦senderyla_store
Start from 200 SARs 4K monthly earnings 11 K followers.
Importance per sector
◦Media / Journalism Between ignorance, trying to follow up, and big
success◦Al-Ayyam news paper !◦Moaath Shraideh◦Al-Quds news paper
دائرة المعارف البريطانية أوقفت إصدار نسختها المطبوعة بعد عاما من اإلصدار المستمر لتعتمد فقط على النسخة ٢٤٤
اإللكترونية
Importance per sector
◦Social/Charitable initiatives Dubarah
◦Case study: check FB/ website. Qawareb تسعة قروش
Importance per sector
◦Celebrities أفيخاي أدرعي
تقرير مهم◦ الملكة رانيا د.سالم فياض
فيديو شرح الضرائب◦
Importance per sector
◦Websites شبكة قدس منحة ويب طب
Power to Change
◦Power of hashtag
Power to Change
◦Again, power of hashtag
Media Students
◦New Career Path.◦Market needs experts.◦ Internet is everywhere◦Don’t wait courses.◦Technology is easy.◦Entrepreneurship
◦Basem Yousef.
Not Farmville
◦Facebook User vs Social media expert◦How to shape posts?◦How to use photos, videos, infographics?
