Social Media impact on Hospitality and Hotel Industry
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Transcript of Social Media impact on Hospitality and Hotel Industry
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Social Media
And
The Hotel Industry
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Social Media/Rating Sites
- Monitoring Hotel Reputation- Enhance Hotel Reputation- Increase Awareness on Hotel Brand
However…Does It Ensure Happy Guests ??
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The Negative Impacts – Hotel Industry
Inability For 1 on 1 Guest Interaction
Inability To Solve Problems In Time/On Site
Unhappy Hotel Guests
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Unhappy Guests Remain Unhappy
Guests Damages Hotel’s Reputation
The Negative Impacts – Hotel Industry
How Can We Act in Time ??
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Is The Problem Solved ?? No…
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Solving Problems Onsite
• Guests Leave Happier• More likely to receive positive reviews
Positive Feedback
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Ability To Open A Direct Communication Channel With Each Guest.
- Convenient Interaction- Allows for immediate reactions - Better Cater To Each Guest Preferences
Example : Eco
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Guests Receive Rewards For Feedback
- Easy, convenient, playful and rewarding- Ability to push F&B and other dep’ts.- Guest retention
Incentives for Feedback
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Increase direct BookingsGuest Receives Rewards
(to be redeemed on our booking site)
More Direct Bookings. Less fees to OTA’s
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Email Me If You Are Interested In My Experience With [email protected]
To Find Out More About Eco:Click Here