Social media house_of_design
description
Transcript of Social media house_of_design
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De aandacht op mij, hoe doe ik dat?
Corné Kox - CKM Extended
Social Media
foto: http://www.flickr.com/photos/humanoide/174228376/
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Social Media
foto: http://www.flickr.com/photos/12392252@N03/2400968792
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Docent digitale mediaZZP’er in een digitale omgevingBlogger Dutch Cowboys
And yes, my cellphone is on 24/7
Wie ben ik?
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Voor merkenZowel klein als grootOp zoek naar de match in Noord Nederland
Sociaal kapitaal groeit immers overal
Waar werk ik voor?
foto: http://www.flickr.com/photos/hadock/4185986382
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Bij wie?Met welke boodschap?Op welk moment?
Hoe blijf ik in beeld?
foto: http://www.flickr.com/photos/12392252@N03/2400968792
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Social Media?
foto: http://www.flickr.com/photos/justinpward/93182613/
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Leren, luisteren, begrijpen, betrekkenDe conversatie aangaan
Delen - sharing is caring
Social Media?
foto: http://www.flickr.com/photos/theloushe/4313303873
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Wie doet wat? Naar leeftijd en bezigheid
foto: http://www.flickr.com/photos/sally_monster/3387835119/sizes/l/
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Wat zet je in?
Het social media spectrum is breed
Keuzes maken
foto: http://www.flickr.com/photos/sequoya/2388027126/sizes/l/
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Het social mediaspectrum is breed
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Een basis, gekozen uit het aanbod
Facebook, LinkedIn, Twitter, Blog, Wiki,foto’s (en/of video’s)
Advies
foto: http://www.flickr.com/photos/sifu_renka/3258260287/sizes/l/
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1,2 miljoen NL gebruikersZakelijk netwerk, groepenInzichtelijk maken 2e ring van je netwerkKennisdeling, discussie, recruitment
http://www.flickr.com/photos/budaipasa/3432319534/sizes/o/
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Word of mouth (WOM)Delen en gedeeld wordenVrienden, viraal, bouwen...Wereldwijd
http://www.flickr.com/photos/budaipasa/3432319534/sizes/o/
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Profiel 100%Open, delen, koppelen, verbindenDirect toevoegen (mobiel)Laat je bij anderen zien (reccomendation)
http://www.flickr.com/photos/budaipasa/3432319534/sizes/o/
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Meer dan 1,8 miljoen Nederlandse gebruikersContact met vriendenMaar ook werk gerelateerd (bv webcare)Het draait om de conversatie (geen commerciële boodschappen zenden)
http://www.flickr.com/photos/robbaldwin-photography/4206105020/sizes/o/
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Hoe zet je het in (puur zakelijk of ook privé)?Herkenbaarheid, profiel 100%Iedereen gelijk vanuit eigen huisstijl, of zelfs één account?Mobiel, vanaf locatie?Yammer als interne tegenhanger van Twitter
http://www.flickr.com/photos/robbaldwin-photography/4206105020/sizes/o/
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Delen van kennisLezen, gelezen worden, reageren, discussiëren67% leest een (of meer) weblog(s)
Blog
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Blog
http://www.flickr.com/photos/saad/148200800/sizes/o/
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Up to dateReageer en voer/volg de discussieGroepsblog?
Blog
foto: http://www.flickr.com/photos/harrygoldenfeld/4063159127
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KennisdelingOpen systeem
Wiki
http://www.flickr.com/photos/sublimelyhappy/592404812/sizes/l/
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Laagdrempelig (bijvoorbeeld via mobiele telefoon)Direct te delenAls ondersteunend materiaal te gebruiken
Foto / Flickr
foto: http://www.flickr.com/photos/dashitnow/3117714626/sizes/l/
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Foto /Flickr
foto: http://www.flickr.com/photos/dashitnow/3117714626/sizes/l/
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Eigen content maar ook die van de gebruikerKennisoverdracht, instructie, reportageGoede Google ranking
Video / YouTube
http://www.flickr.com/photos/ciordia/2414715301/sizes/l/
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Video /YouTube
http://www.flickr.com/photos/ciordia/2414715301/sizes/l/
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Nog geen eigen channel?BewerkelijkWel direct live (mobiel)
Video / YouTube
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KennisdelingNaslagwerk voor gegeven presentatiesKoppeling met andere Sociale Netwerken
Slideshare
foto: http://www.flickr.com/photos/speedye/3321557216/sizes/l/
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Crowdsourcing, personal branding,het nieuwe werken (slimmer werken / lifehacking), recruitment, interne communicatie, reputatiemanagement, location based services, kennisdeling...
Basis toolkit en verder...
foto: http://www.flickr.com/photos/dipster1/1403240351/sizes/l/
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Monitor wat er over je gezegd wordtTwittersearch, socialmediacheck.nl, compete, Radian6...
en handel er naar
Monitoren
foto: http://www.flickr.com/photos/dhedwards/383835919/
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Waar je naartoe wilt en neem de tijdBreng in kaart
foto: http://www.flickr.com/photos/brainfarts/97676505/sizes/l/
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WorkshopsPresentatiesConcept, ontwerp & realisatie
Meer?
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Corné Kox
CKM Extendednetwerk voor doelgerichte communicatie
twitter: @corneLinkedIn: http://www.linkedin.com/in/cornekoxSlideshare: http://www.slideshare.net/corne
[email protected] 065 7000
finis...
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