Social media hints and tips presentation
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Social media Hints and tips Simon Wakeman Head of Marketing Association of Colleges 19 March 2009
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Presented at Association of Colleges communications conference - 19 March 2009 - London.
Transcript of Social media hints and tips presentation
Social mediaHints and tips
Simon Wakeman
Head of Marketing
Association of Colleges
19 March 2009
Medway
what is social media?
online conversations
• participation
• openness
• conversation
• community
• connectivity
• people
characteristics
types of social media
types
• social networks
types
• social networks
• blogs
types
• social networks
• blogs
• wikis
types
• social networks
• blogs
• wikis
• podcasts
types
• social networks
• blogs
• wikis
• podcasts
• forums
types
• social networks
• blogs
• wikis
• podcasts
• forums
• content communities
types
• social networks
• blogs
• wikis
• podcasts
• forums
• content communities
•microblogging
our experience
podcasting
• create a new two-way communication
channel for young people in Medway
• get young people actively involved in
producing the podcast
• help the organisation learn about
podcasting as a communications tool
objectives
equipment
sample clips
• 360-400 downloads per show
• positive face to face feedback
• limited direct responses
• experience of new communications tool
results
• be clear why
• don’t underestimate time investment
• accessibility
• pick the best technology
we learnt…
social networks
fuse medway festival
fuse medway festival
fuse medway festival
• more than 100 “fans”
• raised profile among new audience group
• maintain presence between festivals
• a starting point…
results
• more than just an online billboard
• invest time in interacting and responding
• need to offer a reason to visit – incentives, exclusives…
• need better online/offline integration
we learnt…
microblogging
how Twitter works
Medway
Council
100
Medway
Council
RSPB
100
765
Medway
Council
RSPB
SCC
100
765
478
Medway
Council
RSPB
SCC
100
765
478
1243 people
Medway
Council
RSPB
SCC
• to provide interesting content
• to be human
• to monitor and respond
• that there aren’t any rules for how councils
should be in this space (yet)
we learnt…
media relations
• monitor as widely as possible
• be prepared to engage when appropriate
• internal communications – be joined up
• how new media can lead old media
we learnt…
• learn the ropes
• get the organisation ready
• present a balanced case – risks and benefits
• don’t be afraid to try – and have fun!
closing thoughts
any questions
+44 (0) 7771 701902
twitter: simonwakeman
www.simonwakeman.com/aoc
