A social media strategy:an octopus approach

Doreen NicastroSocial Media Strategist Networlding Facilitator

doreen@nicastroconsultants.com www.nicastroconsultants.com

Why an octopus approach to social media?

1. Octopuses are among the most intelligent and behaviorally flexible

2. Octopus inhabits many diverse regions

3. When under attack, some octopuses can perform arm autotomy, in a similar manner to the way skinks and other lizards detach their tails. The crawling arm serves as a distraction to would-be predators.

Be flexible with social media!

YourWeb site

Build a solid presence and claim your space!

Web siteWith a call to action

Claim space, voice and influence

Values-basedsocial media

presence

What is your social media strategy?

Web sitecall to action

join mailing listconnectpurchase

goods/services

We work with small and mid-size organizations that want to manage their web presence and social media strategy. Through structured facilitation and collaboration, we help you to design, implement and monitor your social media presence. We empower you to: Define a values-based approach Listen to your market Identify influencers Engage & bring value to your network Build challenges to increase revenue Maximize business relationships and opportunities Train staff to manage and expand your web presence and

social media reach  

Social Media Strategy Consulting

We work with you to build a strategic web presence using social media to increase and maximize:◦ Brand recognition and loyalty◦ Demand creation◦ Increase direct traffic to web site and venue◦ Improve direct sales◦ Engage with current and future customers◦ Educate staff on social networking best practices

and policies  

Social Media Strategy Consulting

Services Description Fee

Social Media Strategy Web analysis, optimization, define goals, purpose, audience, message,increase cyber foot-print, include success drivers and measurements.

$95.00 (eight-hour minimum)

Web presence:set-up up and optimize social profile connect company web site to channels identify and maximize networksengage and influence industry and market leaders.

FacebookTwitterLinkedInYouTubeIdentify other social networking channels $75.00

(two-hour minimum per channel)

Presence, location-based networking & monitoring:claim social networking spaceengage and influence network

Weekly supervise (min four channels)

Weekly Posting (min eight channels)

Google Yelp Four Square Trip Advisor, etc.

supervise sites and channels

develop content and manage posts

$400.00

$800.00

Description of Services and Fees