Social Media Marketing MKT 3850 Dr. Don Roy. Social Media 101.
Social Media Group Presentation MKT 378
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Transcript of Social Media Group Presentation MKT 378
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Verizon, AT&T, and T-Mobile's Use of Social Media to Drive the Sales Forces
By: Janelle Barry, Kavon Hall, William Siembor, Frank Tufano
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ObjectivesIdentify what ‘social networking’ isDiscuss how the top phone companies use
social networking to drive the sales forceDiscuss specific tactics the companies useTalk about interactions between companies
and customers via social networking
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What is social networking?Social networking is the use of websites and
applications to interact with othersUsually between users with similar interests
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Verizon and Twitter
Verizon is the #1 phone service provider in the US
Strong belief in the use of social media marketing to increase sales
“Stalking- Competitors” on Twitter
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Providing Customer Service
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Verizon Using Facebook and Instagram
Verizons Facebook use similar to that of Twitter
“How to” VideosInstagram and the use of pictures to drive
the sales force
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AT&T Twitter
600,000 followersAdvertisementsRetweet customers#itcanwaitDriveMode
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AT&T InstagramContestsCustomer interaction Two-way conversationsDisplay phone
features
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AT&T Facebook
5.5 million likesNotifications to followersUpload photosWriting on wall
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T-Mobile & Twitter445k followersMultiple accountsCustomer interaction#hashtag
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T-Mobile & Instagram45k followersPre-ordersLinked postsEmoji polls and
tagging friends
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T-Mobile & Facebook5.2 million likesPromotions &
new productsCustomer interactionCustomer notifications
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Conclusion All 3 major phone companies use social
networking to drive their sales forceThrough updates on product releasing,
providing customer service, etc.They use it to increase brand recognition as
wellExceptional & quick customer service
interactions will lead to retention
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References Bledsoe, T. S., Harmeyer, D., & Wu, S. F. (2014). Utilizing Twitter and #Hashtags Toward Enhancing Student Learning in an
Online Course Environment. International Journal Of Distance Education Technologies, 12(3), 75-83.
Barreto, A. M. (2014). The word-of-mouth phenomenon in the social media era. International Journal Of Market
Research, 56(5), 631-654. doi:10.2501/IJMR-2014-043
Brustein, J. (2014, May 2). How T-Mobile Increases Competition Without Lowering Your Phone Bill. Retrieved November 13,
2014.
Howard, D., Mangold, W. G., & Johnston, T. (2014). Managing your social campaign strategy using Facebook, Twitter, Instagram,
YouTube & Pinterest: An interview with Dana Howard, social media marketing manager. Business Horizons, 57(5), 657-665.
Hajli, M. N. (2014). A study of the impact of social media on consumers. International Journal Of Market Research,
56(3),
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References Cont.Is switching cell-phone service worth the hassle?. (2014). Consumer Reports Money Adviser, 11(2), 7.
Moritz, S. (2013). AT&T and Verizon play leapfrog. Bloomberg Businessweek, (4337), 34-32.
Nobre, H., & Silva, D. (2014). Social Network Marketing Strategy and SME Strategy Benefits. Journal Of Transnational
Shwom, B., & Snyder, L. (2012). How can you apply persuasive strategies in your social media communication? In
Business communication: Polishing your professional presence (Second ed.). Upper Saddle River: Pearson.
Spangler, T. (2009). FiOS TV Friends the Web. Multichannel News, 30(28), 32.
The history of at&t. (2014). Retrieved from http://www.corp.att.com/history/
Verizon Communications Inc. (2014). SWOT Analysis. Verizon Communications SWOT Analysis, 1-10.
Verizon is Twitter-stalking competitors' angry customers. (2013). Forbes.com
Wood, N. T., & Burkhalter, J. N. (2014). Tweet this, not that: A comparison between brand promotions in microblogging
environments using celebrity and company-generated tweets. Journal Of Marketing Communications, 20(1/2), 129-146.
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Questions?