Social Media Getting Social in a Digital World. (And, why it matters to your business!)
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Transcript of Social Media Getting Social in a Digital World. (And, why it matters to your business!)
![Page 1: Social Media Getting Social in a Digital World. (And, why it matters to your business!)](https://reader035.fdocuments.in/reader035/viewer/2022070410/56649ee65503460f94bf749c/html5/thumbnails/1.jpg)
Social Media
Getting Social in a Digital World.
(And, why it matters to your business!)
![Page 2: Social Media Getting Social in a Digital World. (And, why it matters to your business!)](https://reader035.fdocuments.in/reader035/viewer/2022070410/56649ee65503460f94bf749c/html5/thumbnails/2.jpg)
WHAT is social media?
Social media is a collection of platforms
in which users can produce and share content
online, therefore turning communication into
dialogue between entities.
OR…. Quite simply …
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A conversation
supported by online tools.
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Like these…
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Facebook is a social networking site intended to connect friends, family, and business associates.
Facebook is like a backyard BBQ:
• Mostly friends, some acquaintances
• People talk about ….
favorite books, movies, tv shows, or brands
• Show off photos and brag
• Are silly and fun
• Mostly local, some national
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So, why Facebook for Business?
•Average user has 150 friends – online word of mouth
•Increase SEO ratings
•Most users check Facebook at least 1x per day
•It’s less expensive than traditional advertising
•Drive traffic BACK to your website
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You must first have a personal page before you can create a business page.
Never use your personal page AS your business page!
Personal Page vs Business Page
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Twitter is an online social networking and microblogging service that enables its users to send and read text-based posts of up to 140 characters, known as "tweets".
Twitter is like an event on the National Mall!
• A few friends, but mostly strangers
• A lot of brands and causes
• People talk about …. everything!
• Events, brands, quotes, trending topics, causes
• Local, national and international reach
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So, why Twitter for Business?
• Twitter fans are voracious online consumers and contributors
• It’s a great prospecting tool
• It is a megaphone for branding
• Drive traffic back to you website
• You can build up contacts more quickly
• Tweets get quick attention
• You can use trending topics (via hashtags) to gain attention
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Twitter Language
Tweet - anything you post
Handle - @username
DM – direct message
RT – retweet
# - hashtag
Tweeple, Twiend, Tweeter, Tweeps – Users of Twitter
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LinkedIn is a business-oriented social networking site.
LinkedIn is like a business networking event.
• Colleagues, ex-colleagues, fellow professional group members, some friends
• A lot of brands and online networking groups
• People talk about …. Their business!
• Local, national reach
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So, why LinkedIn for your business?
LinkedIn should be about YOU!
• Build up your profile with keyword rich content
• Join relevant professional groups
• Add links back to your website
• Add all your blog posts, press releases, news, events to your feed
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LinkedIn• Spend 30 minutes making
connections every week
• Find and join relevant groups
• Post your content TO these groups
• Export, then import
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Pinterest is a Virtual Pinboard.
Pinterest is like an art opening.
• Friends, friends of friends, strangers, brands
• People don’t talk, they SHOW!
• Local, national reach and international reach
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So, why Pinterest for your business?
• Pinterest is a great visual representation of your business
• Early research indicates that Pinterest is more effective atdriving traffic compared to other social media sites, even Facebook.
• Pinterest enables users to connect their accounts to FB & Twitter (but not FB biz pages)
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Pinterest• If you have products, this is a great place to showcase them
• You can follow anyone and anyone can follow you
• Get creative with your board; topics include food, home décor, etc
• Show off your business personality; photos of customers, offline events, videos, etc
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The RULES of social media
• Participation
• Conversation
• Connections
• Community
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www.Get-Susan.comFacebook.com/GetSusanMarketing
Twitter.com/GetSusanMktg
Pinterest.com/GetSusanMktg
LinkedIn (search, Susan Tucker, Boulder)