Social Media & Fundraising Success - Amazon S3 › gg-day-of-giving › missoula2019... ·...
Transcript of Social Media & Fundraising Success - Amazon S3 › gg-day-of-giving › missoula2019... ·...
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Social Media & Fundraising Success Missoula Gives 2019
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Topics for Today● Your Nonprofit Profile Page
● Marketing Timeline
● Traditional Fundraising Methods
● Match Donations
● Social Media use
● The Nonprofit Toolkit
● Customizing your campaign
● What’s Next?
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YOUR NONPROFITS PROFILE PAGE
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Marketing Timeline● Timeline:
○ Let your donors know you are participating in the day. (email, letter, social media, etc.)
■ Save the Date on your social media pages
○ April =
■ Start promoting your giving day profile on social media regularly
■ Email reminder to your donors
■ Secure a location for First Friday
○ May = posts daily
○ Day of =
■ Real time thank you’s to donors
■ Email reminders for updates and how to donate
○ Post Giving Day =
■ Thank your donors!
■ Tell them the impact the giving day had for your organization.
***** Refer to the The Communications Timeline & Missoula Gives Planning Guide - Nonprofit Toolkit
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Fundraising Methods
Put Missoula Gives into your annual fundraising plan
● Emails
● Letters
● Postcards
● Newsletters
● Community Nights
● Secure a Match Donation
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Securing A Match DonationA 'sponsor match', or a 'match', is a pool of funds that was donated from a person
or company that is intended to be used to multiply the amount raised by your
organization.
Sources:
● Major donors
● Board Members
● Local businesses
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Social Media UseFor the Giving Day
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The Nonprofit Toolkit
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Customizing your campaignUse your branding.
It’s important to stand out. (WOW factor)
Be authentic, but be different.
Downloadable Goodies - Customizable Social Shares
Canva.com
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What’s Next● Complete your profile page
● Start promoting your campaign
● Secure a match donation
● Lock down a First Friday location
● Peer 2 Peer Workshops
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Thanks for Attending!Nikki Robb
Program Manager
#406-926-2846
Bubbly for customer success at GiveGab