Social Media for Your Executive Job Search

Martin Weitzman, The Resume Pro presents

Optimize your Executive Job Searchwith

Executive Career Management

Optimize your Executive Job Search with Social Media www.executiveresumewriter.com

Have you started your job search yet?

Optimize your Executive Job Search with Social Media www.executiveresumewriter.com

Here are some tips for Social Media from a career professional to propel

your job search.

Optimize your Executive Job Search with Social Media

Executive Job Searches todayrequire a Social Media presence.

You are on LinkedIn, so treat your profile as GOLD.97.3% of staffing professionals use LinkedIn for recruiting.

FACT:Only 36% of job seekers areactive on the site!

www.executiveresumewriter.com


LinkedIn gets you exposure on three social media channels.

Three in ONE!SlideShare AND Twitter can be used

from your LinkedIn Account.



Consider your AUDIENCE.



Consider your AUDIENCE.

Recruiters andanyone who can

benefit from YOUR KNOWLEDGE.



The GOLDEN RULE in SOCIAL MEDIA:



Endeavor to be WORTH KNOWING

rather than WELL KNOWN

The GOLDEN RULE in SOCIAL MEDIA:


Inform and teach.Establish your expertise.

.


Post to remain visible in Social Media



GIVE REAL VALUEOthers are most interested in VALUE ADDED INFORMATION.

Help them succeed in a given area—it’s not about your job search.





GIVE REAL VALUEOthers are most interested in VALUE ADDED INFORMATION.

Help them succeed in a given area—it’s not about your job search.

Think of your readers’ needs first—not your own self-interests—audience engagement is key.





Social Media is about engagement:

Follow LinkedIn influencers & connections.

Comment on what you are reading.

Post your own insights and updates.

Pro-tips



How often should you post on Social Media?

Social Media Channel How Often to Post Best Time to Post

LinkedIn 2x week Tuesday thru Thursday, 7 a.m. to 9 a.m. and 5 p.m. to 6 p.m.

Twitter 4 – 5 x per day Weekends – and between 1p.m. and 3 p.m. Monday thru Thursday.

SlideShare As appropriate. Post content and comment on others’ work.

Tuesday thru Thursday, 7 a.m. to 9 a.m. and 5 p.m. to 6 p.m.

Google+ 3 – 4 x daily Workdays, 9 a.m. to 11 a.m.

Pinterest 2x a week Weekdays 2 p.m. to 4 p.m. and 8 p.m. to 1 a.m., and anytime Saturdays.

Facebook 3 x a day Monday thru Thursday, between 10 a.m. and 4 p.m.



There are tools you can use that will optimize the time you spend online.

Here are THREE TOOLS to help you save time:

Does this sound like a lot of work?



Google Alert Set up a search for:

CORPORATIONS: Check out the companies you are interested in.

INDUSTRY INSIGHTS: Need to keep on top of a specific Industry? Set up an alert with KEY WORDS in your industry.

YOUR NAME: Want to see if your name is in the news?Set up an alert and hope only good news comes up!

YOUR COMPETITION: Always consider doing a competitive analysis. Google Alert is a great tool for this.

1


http://www.google.com/alerts

2


News AggregatorsThere are many free tools you can use to find content for your posts. Here are just three:

Feedly.comThis free tool will help you organize, read and share articles from major publications and from popular blogs.

Individurls.comAn aggregator for content scanning that can be replicated on your mobile device.

Google SitesCustomize a personal website featuring bookmarks and links to your favorite and most relevant content sources.


http://www.feedly.com/

http://www.individurls.com/

https://sites.google.com/


3

HootSuite or Buffer or SproutSocialOptimize Social Media time across your network. Check out these websites to publish posts, engage with followers, and analyze the impact of your social media efforts.

UNLIMITED MESSAGES: Find and share content from the website.

ACCESS TO ALL SOCIAL ACCOUNTS: Only open one program to post to all of your Social Media channels.

POST MESSAGES AND RESPOND TO MESSAGES: Save time by scheduling posts. You will be able to send AND receive messages from your followers.



Martin Weitzman is a nationally recognized executive resume writer, and is widely respected for developing effective job search campaigns that tap into the hidden job market and get client’s resumes in the hands of key decision makers.

www.ExecutiveResumeWriter.com

NEXT UP: A big Social Media Secret to be revealed!


http://www.executiveresumewriter.com/


http://business.linkedin.com/marketing-solutions/c/14/1/sophisticated-guide-for-marketing.html

http://socialmediatoday.com/brianna5mith/1453951/best-times-post-social-media-infographic

References


http://business.linkedin.com/marketing-solutions/c/14/1/sophisticated-guide-for-marketing.html

http://socialmediatoday.com/brianna5mith/1453951/best-times-post-social-media-infographic

Social Media for Your Executive Job Search

Career

Transcript of Social Media for Your Executive Job Search