Social Media for Yerds
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Transcript of Social Media for Yerds
Soci@l Media for #yerds
Rachel Rauch, CJEEnglish Teacher, Publications Adviser
Homestead High SchoolMequon, Wisc.
Twitter: @mrsrrauch, @Homestead411, @HHSsports411
Facebook: Highlander Publications
Instagram: @Homestead411
Snapchat: @Homestead411
Periscope: @Homestead411
Start with why. (Simon Sinek)
Build Promote
Engage Share
Inform Create
your brand
your followers
your work
good stories
key events & info new connections
Start simple.Choose one platform based on your why.
Who will be in charge? Social Media Policy?
Aim for daily posts.
Make content desirable.
Execute the why.
Build
One recognizable logo and handle for all platforms.
your brand
Get people interested.
Engage
How will you let people know about you?Posters? Magnets? Announcements? Contests?
Create a common hashtag for your pub or school?
your followers
We are the #mightyhighlanders
Use Storify to compile posts from multiple public platforms with common hashtag.
https://storify.com/HHSPublications/highlanders-celebrate-a-new-year
https://storify.com/
Contests. Get donated prizes.
#HHSCutestCouple - Homecominghttps://twitter.com/search?q=%23HHSCutestCouple&vertical=default&f=images
Free dinner (Chancery donation)Free flowers delivered to class (Sendik’s donation)
How can you engage your audience?
Help provide key information.
Inform
➔ Announcements➔ Live Tweeting➔ Behind the Scenes➔ Day to Day Happenings
your audience
Announcements (yours & others)
Become a conduit.
Retweet/share others’ announcements. Use their photos!
Live tweeting.Are there events students will be posting photos of that you could use in your yearbook? http://homesteadhighlanderonline.com/6230/feature/first-capture-the-flag-event-proves-successful/
Can you take photos events for yearbook and cover event as a service to community?
Don’t forget a common hashtag!
Behind the Scenes #yerdlifeIn your labhttps://storify.com/HHSPublications/personalized-learning-student-led-tutorials
#SJW2015https://storify.com/HHSPublications/scholastic-journalism-week-2015
Conventionshttps://storify.com/HHSPublications/highlander-publications-attends-national-conventio
Day to Day Events at School
Sports (use the photos!)https://storify.com/HHSPublications/homestead-girls-conference-swim-resultshttps://storify.com/HHSPublications/tennis-stars-win-individual-statehttps://storify.com/HHSPublications/highlanders-spook-blue-dukes
Last day of school - senior prankhttps://drive.google.com/folderview?id=0B361FfdkhKKXfkd3WWZmRFd2M19tRkVBRUtQaXhhcm9zR1lweS1fNUZGZ2hzVTNJVENCMG8&usp=sharing
Give yourself shout outs!Promote
your program
We are all storytellers.Share
Humans of ___________http://homesteadhighlanderonline.com/8186/blogs/humans-of-homestead-looking-forward-to-the-end-of-school/
good stories (that can generate content for youryearbook)
Share the love. #yerdCreate
new connections
Thanks!
See you in cyberspace!
Find this presentation on Twitter @mrsrrauch
or on www.slideshare.net/
Show your #yerd #besocial