Social Media for the Writer

© 2011 Social Strand Media

Tracy Sestili is CEO and founder of Social Strand Media, a social media strategy firm.

She helps companies develop strategic brand platforms and social media strategies that drive constituent engagement and business growth, with a focus on engaging in social media with minimal time, money and resources.

Find her on Twitter @tracysestili Find her on Facebook at facebook.com/tracysestiliConnect with her on LinkedIn at linkedin.com/in/tracysestiliFollow Social Strand on LinkedIn at linkedin.com/company/social-strand-media

About the presenter

Overview

•Your story/blog/book•How to market your content with social

media•Make it easy to share your content on

social media•Blogging

▫3 Rules▫Getting your blog found

•Promoting your book

You have a story to tell…

• Blog• Essay• Short Story• Book/Memoir• Manual• White paper

…and you want to promote it

Ask yourself…

Who is your audience?

Where do they consume your type of writing?

How do people read your writing?

How do they share content?

•Goodreads•LinkedIn•Facebook•Twitter•StumbleUpon•Amazon reviews•Email•Blogger comments

Do you make it easy for them to share your content?

Make it Easy To Share on Facebook

Great idea!

Poorly executed.

http://www.facebook.com/username

URLs should be short and sweet, easy to remember.

Make it Easy to Share Everywhere

• Shorten your links• Customize your links• Share those links

elsewhere• Track & measure clicks

Use Bit.ly to

Speaking of..

Speaking of Email…

•Add it to your email signature•Add links when possible•Promote

Jane RowanAuthor of The River of ForgettingConnect on Facebook | Follow on Twitter[Insert promo here. Win signed copy. $5 off.

etc]

Who should blog? 3 Rules of Blogging

Time commitment

Passionate about topic

Like to write1

3

2

Why Blog?

•You wrote a book – why blog?▫To promote it.▫Make you more approachable/more human

MORE

Do you need a blog?

You already have a website for your book, do you need a blog?

• Yes, blogs boost search engine optimization (SEO) for your website.

• Find you & your topic easier.

Getting readers to your blog

•I only have a blog, how do I get readers there?▫By promoting on other outlets like LinkedIn,

Stumble Upon, & Goodreads.

Getting Your Blog Found

•Enable easy process to update your blog frequently

•Capture email from audience & RSS subscribers

•Link to others blogs, they will return the favor

•Include keyword rich content

Promoting your book

•Use promotions (bonus gifts) with deadlines.▫Free eBooks, webinars, discounts on

products, music , etc. (related to your topic)

▫Ex: Receive 25% off Jane Doe’s Coaching services if you order by x date

•Solicit blogs, newsletters and local companies to help you promote your book

•Ask to do a reading at a local book store, church or library for free

Questions?Contact me via Twitter

@tracysestili@socialstrand