Social Media for the Harried Travel Professional
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IN SEARCH OF HAPPY TRAVELERS
social media for harried travel professionals
Tuesday, May 15, 12
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ARE YOU EVERYWHERE?SHOULD YOU BE?
WWW.SOCMEDSEAN.COM
Tuesday, May 15, 12
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SOCIAL MEDIA BY THE NUMBERS : FACEBOOK
850,000,000 USERS
50% LOG IN DAILY
ACCOUNTS FOR 6.38% OF REFERRAL TRAFFIC
www.infographiclabs.com
Tuesday, May 15, 12
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SOCIAL MEDIA BY THE NUMBERS : TWITTER
465,000,000 ACCOUNTS
5% OF USERS ACCOUNT FOR 75% OF THE TWEETS
MAKES UP .82% OF REFERRAL TRAFFIC
www.infographiclabs.com
Tuesday, May 15, 12
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SOCIAL MEDIA BY THE NUMBERS: PINTEREST
2,200,000 DAILY USERS
ACCOUNTS FOR 1.05% OF REFERRAL TRAFFIC
WOMEN MADE UP 90% OF USERS IN MARCH 2012
www.tamba.co.uk/
Tuesday, May 15, 12
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SOCIAL MEDIA BY THE NUMBERS: GOOGLE+
MORE THAN 90 MILLION ACCOUNTS
60% OF USERS LOG ON EVERY DAY
80% ENGAGE WEEKLY
www.chrisbrogan.com
Tuesday, May 15, 12
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SOCIAL MEDIA BY THE NUMBERS: YOUTUBE
2 BILLION VIEWS PER DAY
75% OF TRAFFIC IS FROM OUTSIDE U.S.
ACCOUNTS FOR 10% OF ALL INTERNET TRAFFIC
www.speakymagazine.com
Tuesday, May 15, 12
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SOCIAL MEDIA TOURISM TRENDS
Today, 4 out of 5 internet users are on some social network
70% of consumers trust online reviews vs 14% who trust advertisements
Facebook has the most influence over 25-34 year olds’ vacation plans
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SOCIAL MEDIA TOURISM TRENDS
Twitter users are the most influential online consumers because they are also blogging, writing product reviews, uploading photos, posting videos and sharing deals at a far higher rate than average web users. ( i.e. 72% blog vs 14% of all consumers / 61% write at least one product review per month vs 20% of all consumers)
Tuesday, May 15, 12
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MOBILE TOURISM TRENDS
3 in 4 active travelers use a mobile device to search while on vacation
Google projects that 8% of all travel will be booked via mobile in 2012
Google projects mobile internet usage will overtake desktop internet by 2014
Tuesday, May 15, 12
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“ACTIVATE YOUR FANS, DON’T JUST COLLECT THEM
LIKE BASEBALL CARDS.” -JAY BAER, CONVINCE & CONVERT
Tuesday, May 15, 12
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FACEBOOKEVERYTHING IS SHAREABLE AND EVERYONE (ALMOST) IS
SHARING
Tuesday, May 15, 12
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UTILIZE THE NEW TIMELINECOVER PHOTO / CUSTOM APP ICONS
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TELL YOUR STORYUTILIZE MILESTONES
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TWITTERCONSISTENCY IS KEY
Tuesday, May 15, 12
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SEARCH FOR MENTIONS
RETWEET THE GOOD ONES
SAY THANK YOU
FOLLOW THE PERSON WHO SENT THE TWEET
Tuesday, May 15, 12
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GOOGLE+AT THE VERY LEAST, SET UP YOUR PROFILE
Tuesday, May 15, 12
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UPDATE WEEKLYSHARE YOUR BEST NEWS
INCORPORATE SEARCH TERMS
Tuesday, May 15, 12
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YOUTUBEGOOGLE OWNS YOUTUBE - ONE MORE PLACE FOR SEO
Tuesday, May 15, 12
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SHARE OTHER USERS’ VIDEOSMAKE PLAYLISTS / SHARE RELATED CHANNELS/ADD YOUR
OTHER SOCIAL MEDIA ACCOUNTS
Tuesday, May 15, 12
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PINTERESTIF YOU’RE LOOKING FOR WOMEN, PINTEREST IS THE PLACE
TO BE RIGHT NOW
Tuesday, May 15, 12
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WORK ON SATURDAYS
SATURDAY MORNING IS BIGGEST TIME ON PINTEREST
MORE TIME SPENT
MORE PINNING
www.memegenerator.net
Tuesday, May 15, 12
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STAND ON SHOULDERS OF GIANTSNEW MEXICO TOURISM DEPARTMENT BOARDS
Tuesday, May 15, 12
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TOOLS YOU CAN USE: HOOTSUITE
SCHEDULING
MULTIPLE ACCOUNTS
MULTIPLE USERS
MAILCHIMP INTEGRATION
ANALYTICS
www.hootsuite.comTuesday, May 15, 12
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TOOLS YOU CAN USE: NORTH SOCIAL
CUSTOMIZE YOUR FACEBOOK PAGE
SEND EMAILS TO FANS WHO SIGN UP
REQUIRES MONTHLY SUBSCRIPTION
www.northsocial.comTuesday, May 15, 12
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TOOLS YOU CAN USE: WILDFIRE
PAY AS YOU GO SWEEPSTAKES AND CONTESTS
RUN ON MORE SOCIAL ACCOUNTS THAN JUST FACEBOOK
www.wildfireapp.com
Tuesday, May 15, 12
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TOOLS YOU CAN USE: TWEEPI
FLUSH UNFOLLOWERS
RECIPROCATE
CLEANUP INACTIVES
FOLLOW NEW
www.tweepi.comTuesday, May 15, 12
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TOOLS YOU CAN USE: TWITTERCOUNTER
STATS AT A GLANCE
SHOWS PROGRESS OVER TIME
PREDICTS GROWTH
COMPARE WITH YOUR COMPETITION
www.twittercounter.comTuesday, May 15, 12
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TOOLS YOU CAN USE: PINERLY
IN BETA RIGHT NOW
CREATE PINTEREST CAMPAIGN + MEAURE IT
SCHEDULING PINS COMING SOON
www.pinerly.com
Tuesday, May 15, 12
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TOOLS YOU CAN USE: RESOURCES
Mashable www.mashable.com
Mediabistro (AllTwitter & AllFacebook) www.mediabistro.com
Wendy92 curates a topic on Tourism & Social Media on Scoop.it www.scoop.it/t/tourism-social-media
Tuesday, May 15, 12
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WHEN IN DOUBT...SEND IN THE SOCIAL MEDIA EXPERT
Tuesday, May 15, 12
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QUESTIONS?
Tuesday, May 15, 12