Social Media for the Events Industry - Beginners
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Transcript of Social Media for the Events Industry - Beginners
Social Media for Events Industry -
BeginnersJune 2011
Kelvin Newman@kelvinnewman
understand edge rank
support related groups to your events
get 25 fans for a custom url
offer people something forliking your page
your profile picture is really important
use the opportunity to cross promote other accounts
iframes allow better design
video and photos work amazingly
apps increase functionality
https://ads.youtube.com/keyword_tool
consider adding several videos at once
copy tags of successful videos
think about thumbnails
think about transcription & captions
make sure you have acall to action at the end
comment on other videos
buy a kodak zi8
their ad platform offersamazing targeting
join and participate in groups
Questions can establish credibility
you can pull RSS feeds into groups
recommendations help everyone
pull in your presentationsfrom slideshare
polls can be a great way to gain attention & info
status updates work like twitter
linkedin events can work well
ready to start?
What’s your goal?
how are you going to get there?
WHISPER…a social media strategy
Words
Hear
Influencers
Story
Entertainment
ValueInformation
Platform
Engage
Respond
Would you like a half hour follow up
phone call?