Social Media For The College Crowd

25
Social Media for the College Crowd: Popular Online Hangouts for College Students Presentation by Pamela Seiple

description

PPT presentation I gave to Boston University staff on 11/19/08 about websites popular (and those that should be) among college students

Transcript of Social Media For The College Crowd

Social Media for the College Crowd:

Popular Online Hangouts for College Students

Presentation by Pamela Seiple

What is Social Media?

The tools and platforms people use to publish, converse and share content online

- http://socialmedia.wikispaces.com/A-Z+of+social+media

Any digital application that allows users to share media with each other

- Me (Image source: Robert Scoble & Darren Barefoot)

Social Media In Plain EnglishVideo: Social Media In Plain English, by Sachi and Lee LeFever

More Common Craft videos at http://www.commoncraft.com

College Students Are Online

Nearly twice as many students use social networks every day in 2008 (59%) than did in 2006 (33%)

The percentage of students who said they never use social networks has fallen from 25% in 2006 to 11% in 2008

-Data from EDUCAUSE via Emarketer

Social Media Activities of College Students

For students, social networks are a way to check in with friends, play games, plan events and provide an outlet for self-expression and sharing

Among students surveyed by Youth Trends, 79% said they used social media to catch up with friends and

family

Top Websites Among College Students

Digg.com

Website Categories

Social Networks Humor/Entertainment Ratings Photo-Sharing Social

News/Bookmarking Video/Television/Movies

Music

Book Purchasing Online

Classifieds/Vending Gossip Collaborative Tools Blogging Miscellaneous

Social Networks

Facebook.com Myspace.com LinkedIn.com – social network for

professionals Ning – platform for user-generated social

networks PR Open Mic (http://www.propenmic.org) 20 Something Bloggers (

http://20somethings.ning.com)

Facebook

News Feed Photo-Sharing Event Planning

BU Events on Facebook Groups

BU Groups on Facebook Dear Abbeys

Pages BU Pages on Facebook (students become

“fans”)

Humor/Entertainment

CollegeHumor.com Ebaumsworld.com Icanhascheezburger.com

(Lolcats)

Ratings

RateMyProfessors.com InternshipRatings.com

Photo-Sharing

Flickr.com – photo-sharing Website (now with video-sharing capabilities)

Picasa.com – free downloadable picture-sharing software

Photobucket.com - photo-sharing Website

Social News/Bookmarking

Digg.com - bookmarking/ratings CollegeHumor articles – “Digg it”

StumbleUpon.com – bookmarking/ratings Del.icio.us.com – social bookmarking site

Video/Television/Movies

YouTube.com – user-generated videos BU Today YouTube Channel

Hulu.com – streaming video of TV shows/movies from networks/studios

Music iTunes

iTunes U BU on iTunes

Rhapsody.com – music downloading service

Pandora.com- music recommendation service

Book Purchasing

Amazon.com – online bookstore/vendor for music, video games, etc.

Half.com – Ebay’s marketplace for books, music, video games, etc.

Online Classifies/Vending

Craigslist.org – online classifieds by city Ebay.com – online garage sale

Gossip

Juicycampus.com – college gossip, segmented by individual college/university

PerezHilton.com – celebrity gossip Overheard at BU (Facebook Group) – BU

gossip

Collaborative Tools

Wikis Wikipedia pbwiki

Google Docs – document collaboration Other Google Tools: Google Scholar (scholarly

article search), Gmail (email)

Blogging Platforms

42% of bloggers in The U.S. are 18-34 years old (Technorati’s State of the Blogosphere, 2008)

Wordpress.com Blogger.com LiveJournal.com Twitter.com

Twitter In Plain EnglishVideo: Twitter in Plain English, by Sachi and Lee LeFever

More Common Craft videos at http://www.commoncraft.com

Twitter

“Micro-blogging” Platform 140-character posts or “tweets” Followers, @Replies, Direct Messages Search.twitter.com

“Boston University” on Twitter Twellow.com (beta)

Finding BU students/staff on Twitter @DeanElmore, @JohnBattaglino

Miscellaneous

ESPN.com – professional sports and fantasy sports news/info.

Engadget.com – technology blog/podcast about consumer electronics

Social Media Jargon

Web 2.0 Social Media Digital Natives Social Networks Friends Fans Groups Podcast Wiki

Tags Blog Microblog RSS Social Bookmarking Avatar Handle Photo-Sharing User-generated content Beta

Thank You! Further Questions? Email me at [email protected]