Social Media for Teachers 2014
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+ Social Media for Journalists ASNE | Reynolds High School Journalism Institute Robin J. Phillips, Digital Director, Reynolds Center for Business Journalism
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Social Media for JournalistsASNE | Reynolds
High School Journalism Institute
Robin J. Phillips, Digital Director,
Reynolds Center for Business Journalism
+
introductions
+Robin J. Phillips@RobinJP | RobinJPhillips.com
Digital Director, The Reynolds Center for Business Journalism
Entrepreneur, business partner, Pretty Smart Women LLC
25 years in news: Newsday, BusinessWeek, others
Co-founder, #wjchat, weekly online web journalism discussion
Co-founder of Perfect Moment Project
Journalism professor, Cronkite School, ASU
Dutiful daughter, nagging sister, great auntie
+ Huge and getting bigger
#socialnomics 2014
+
goals for the session
+Asked group on FB for goals
TBAdded Kristen Therese: Ways to delegate some of the social media
responsibilities to the staff with programs like tweet deck.
Ginny Miller Twitter, Instagram or both? My students aren't interested
in Facebook. Also, should students who are responsible for tweeting,
posting, etc. sign a social media contract?
Terry Nielsen Sheffield I know so little about the social media aspect of
journalism that I definitely need the beginner's course--which media to
use and how to implement and organize them.
+The web is our constant focus
+Top websites
1. Google
2. Facebook
3. Youtube
4. Yahoo
5. Baidu
6. Wikipedia
7. Qq
8. Taobao
9. Live
10. Twitter
GLOBAL
+Top websites
1. Google
2. Facebook
3. Youtube
4. Yahoo
5. Baidu
6. Wikipedia
7. Qq
8. Taobao
9. Live
10. Twitter
UNITED STATES
1. Google
2. Facebook
3. Youtube
4. Yahoo
5. Amazon
6. Wikipedia
7. Ebay
8. LinkedIn
9. Twitter
10. Craigslist
GLOBAL
+Top websites
1. Google
2. Facebook
3. Youtube
4. Yahoo
5. Baidu
6. Wikipedia
7. Qq
8. Taobao
9. Live
10. Twitter
UNITED STATES
1. Google
2. Facebook
3. Youtube
4. Yahoo
5. Amazon
6. Wikipedia
7. Ebay
8. LinkedIn
9. Twitter
10. Craigslist
GLOBALFACEBOOK
+ Why Social Media matters … 1. It’s where things happen first.
2. It’s huge. And getting bigger.
3. A way to distribute content, information.
4. Self-promotion, branding that stays with you.
5. Building audience for new blog, new service.
6. Cultivating sources, new fans, new audience.
7. Real-time news .. right here, right now.
8. Creating community .. power in the network.
9. Diversity .. opens up your world.
Twitter … and
Facebook…
and LinkedIn…
and Flickr….
and Tumblr…
and Blogger…
and Google+…
and YouTube…
and WordPress…
and Foursquare…
and Google
Reader…
+ Where things happen first
+ Social media check-inWho’s on what?
+ Social media check-in
Where are the kids going?
+ Social media check-in
Where are the kids going?
+On cats and the difference between
social media tools
+Right tools for the job
What’s your goal?
Use social to share? Report? Drive traffic to your website?
Where’s your audience?
Who’s your audience?
Will you be sharing your news on social media?
Will you be listening to talk on social, looking for news?
Who will manage the social media sites?
+Managing social media
Great time to reinforce
other messages about
social media and use of
the Internet and phones.
Establish best practices.
Train, monitor, reinforce
good work.
Set up analytics for
website traffic, social
media engagement.
Set up a team. No one
person can handle it all.
DON’T BE THAT GUY
+Journalism first
Social media is about a RELATIONSHIP
Two-way communication – it’s a conversation
Content is king – use the same standards as with your
other stories
Journalism first – be transparent, accountable, ethical
Social media is publishing - be judicious, add value, be
responsible
Social media is just one of the many tools to do the job
+Bad social
media.
Bad
journalism.
Often shared.
Not real. From
film The Day
After Tomorrow.
+Often
shared.
Not true.
This phony
shark photo
frequently pops
up during bad
weather.
Teach students
to be skeptical.
+Social media FIREHOSE
+ Teamwork, tools …
… and rules.
+ Tools to help organize the flood
+Managing all the clutter
Hootsuite
+Social media guidelines
Identify yourself clearly
Adhere to journalistic ethics
Behave like a journalist
Be human, not robotic
Be professional
Assume what you share is public
Be personal, not private
Break news
Keep your ears open for news
+DO SHARE
DON’T
SHARE
+
Largest social platform in the world.
1.28 billion active users.
Across the web, worldwide, 70 languages.
Good way to advance your story, tap into engaged audience.
Users are very interested, more than half return daily.
Closed community. You have to friend, follow or like.
The sky is not falling. Teens are still active on Facebook.
+ Still there and still coming
+There is a generation gap
+Mobile changes the game
+
+Best
practices
Mobile-friendly
Most appealing
updates offer
information,
something
helpful
+
Open commuity
200 million active users
Increasingly used to make TV more interactive - Nielsen Social Twitter ratings
More than 5.4 million Tweets about the Billboard Music Awards
Real time and active
Organize with #hashtags and lists
… all in 140 characters
+Different from adults
We use social media more in a professional sense, news sharing.
Teens use it more to hang out with friends.
Fewer links.
Small number of followers.
Twitter is actual friends.
More likely to have protected accounts.
Young people run from parents and run from marketers.
'Yeah, if you're not
into the things that
I'm into, don't follow
me on Twitter.'
+Using social media as a
professional tool
Get yourselves up to speed on the tools.
Talk about goals.
Align journalistic goals with social media.
Students represent the news organization, their school, not themselves.
Links help drive
traffic to your stories.
+Searching on Twitter
+Best
practices
Don’t
sacrifice
grammar
Give readers a
clear call to
action.
Questions & facts
engage and drive
retweets
+
Mobile photo sharing
Square photos with lots of filters
Big social component
Photo and15 second videos
Bought by Facebook for $1 billion
Hashtags = communities
+Best
practices
Balance FUN and BUSINESS
Study brands
that do it well
#hashtags and
communities
+Instagram community
+
+Other social media sites
+
+
+
+What do social media
sites have in common?
Sharing
Status updates
Communities
Searching
Conversations
Visuals
Information people want to share
+addictive
+need to be social
+ tribes ( for more: read Seth Godin )
+
looking for a leader
+
Lou Holtz on leaders
1. Can I trust you?
2. Are you committed?
3. Do you care about me?
+Final words
Teamwork
Goals
Find your audience
Journalistic conventions rule
Check analytics to make sure you’re not wasting your time
Just because you can automate updates, doesn’t mean you should
Feedback, feedback, feedback
Social media is about relationships
The Internet is a conversation
+the OUTTAKES
+ Use Twitter lists
+
+
+ No tweets yet.
+
+Great topic.
Horrible
social media
+Francis Howell
North H.S.
Imitation is sometimes
the sincerest form of
trying to learn. Would
this work at your
school?
+
