Social media for realtors
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Transcript of Social media for realtors
Internet Marketing That Works™
Internet Marketing Solutions
Internet Marketing That Works™
Copyright 2010 Cogo Interactive, LLC All Rights Reserved
An Integrated Online Presence
Internet Marketing Solutions
Internet Marketing That Works™
Copyright 2010 Cogo Interactive, LLC All Rights Reserved
Quick, easy addition of new content
Builds awareness and trust
Helps with search rank
Create on Wordpress
Include links to website
Include links to Social Media
Add an RSS feed to allow subscribes
Add a “Share” link - IM, Social, Email
Step 1 - Start a Blog
Internet Marketing Solutions
Internet Marketing That Works™
Copyright 2010 Cogo Interactive, LLC All Rights Reserved
Step 1 - Start a Blog
Internet Marketing Solutions
Internet Marketing That Works™
Copyright 2010 Cogo Interactive, LLC All Rights Reserved
Get a Share Badge!
Internet Marketing Solutions
Internet Marketing That Works™
Copyright 2010 Cogo Interactive, LLC All Rights Reserved
Social platform of about 200 million users
About building relationships
Find new customers
Build awareness
Create a fan page using FBML
Include link to website
Include LinkedIn badge on Fan Page
Blog posts to FB via HootSuite, Twitterfeed, or Notes App
Include link in email signature
Add “Become a Fan” badge on home page
Step 2 - Create a Fan Page on Facebook
Internet Marketing Solutions
Internet Marketing That Works™
Copyright 2010 Cogo Interactive, LLC All Rights Reserved
Step 2 - Create a Fan Page on Facebook - con’t.
Internet Marketing Solutions
Internet Marketing That Works™
Copyright 2010 Cogo Interactive, LLC All Rights Reserved
Friendly, conversational Micro-blogging tool
Build opt-in list
Gives a business personality and a voice
Great lead development tool
Add a “Retweet” button to blog, articles, newsletter
Post a link to your Twitter page on email signature
Add a “Follow Me” button on web, blog, newsletter, email
Register on Twello - a twitter directory
Set up on Hootsuite or Tweetdeck
Step 3 - Create a Business Twitter Account
Internet Marketing Solutions
Internet Marketing That Works™
Copyright 2010 Cogo Interactive, LLC All Rights Reserved
Step 3 - Create a Business Twitter Account - con’t.
Internet Marketing Solutions
Internet Marketing That Works™
Copyright 2010 Cogo Interactive, LLC All Rights Reserved
Business-oriented networking site
Great way to reach self-employed
Network with business alliances
Search great lead development
Add Twitter posts to network updates feed
Post a link to your LinkedIn page on email signature
Add LinkedIn badge on web, blog, newsletter
Import blog posts using blog link or Wordpress app
Add yourself to network updates feed
Set up on Hootsuite
Create a video slideshow using slideshare and upload to YouTube
Step 4 - Create a LinkedIn Account
Internet Marketing Solutions
Internet Marketing That Works™
Copyright 2010 Cogo Interactive, LLC All Rights Reserved
Step 4 - Create a LinkedIn Account - con’t.
Internet Marketing Solutions
Internet Marketing That Works™
Copyright 2010 Cogo Interactive, LLC All Rights Reserved
Owned by Yahoo with strong & active user base
Social photo-sharing network
Strengthens search optimization of website
Upload quality photos of your listings
Add Flickr badge on web, blog, newsletter
Find & join appropriate groups and share your photos
Set up on Ping.fm
Use your web site address as your Flickr screen name
Assign your website address as a tag on each uploaded photo (SEO!)
Step 5 - Create a Flickr Account
Internet Marketing Solutions
Internet Marketing That Works™
Copyright 2010 Cogo Interactive, LLC All Rights Reserved
Step 5 - Create a Flickr Account - con’t.
Internet Marketing Solutions
Internet Marketing That Works™
Copyright 2010 Cogo Interactive, LLC All Rights Reserved
Publish and repurpose using social media tools
Allows you to monitor several social sites at once
Monitor tags or keywords
Monitor any mention of your name or business
Maintain multiple accounts
Set up Hootsuite & integrate with Ping.fm
Tweetdeck is another app that allows you to publish 1x
Nutshell mail brings summary of social network updates in an email
Step 7 - Connect and Automate
Internet Marketing Solutions
Internet Marketing That Works™
Copyright 2010 Cogo Interactive, LLC All Rights Reserved
Internet Marketing Solutions
Internet Marketing That Works™
Copyright 2010 Cogo Interactive, LLC All Rights Reserved
Blog feeds to all media
Internet Marketing Solutions
Internet Marketing That Works™
Copyright 2010 Cogo Interactive, LLC All Rights Reserved
Internet Marketing Solutions
Internet Marketing That Works™
Copyright 2010 Cogo Interactive, LLC All Rights Reserved
Blogging
Tweeting about listings, tips, events
Facebook Fan pages
Facebook ads
Posting video about listings - SEO!
Syndicating listings
How are other agents social media marketing?
Internet Marketing Solutions
Internet Marketing That Works™
Build links using business directories - Google Business, Yahoo, Yelp
Build pages on Amazon & ebay if B2C - will show up quickly
Build a branded Social Media presence
Launch an eNewsletter
Start a blog
Send out press releases
Put as much out there as possible - search engines index:Web -‐ Blogs -‐ LinkedIn -‐ Facebook Fan pgs. -‐ Press Releases -‐ Newsle;ers -‐ Photos
Include a CALL-TO-ACTION on everything - increases engagement & sales
Driving Web Traffic
Internet Marketing Solutions
Internet Marketing That Works™
Active Rain - blogging tool/listing tool
Redfin - listing service w/large forum
discussion
City-Data.com - listing service with large
consumer forum
ListingBook.com - CRM tool/add comments/
sign up clients & prospects - “search like an
agent”
Drive Traffic/Place Listings/Back links!
Internet Marketing Solutions
Internet Marketing That Works™
Copyright 2010 Cogo Interactive, LLC All Rights Reserved
Trulia.com - listing service/answer questions on forum/find unclaimed listings
Postlets.com - free ad creation and syndicate to Craigslist/FB/other sites
Zillow.com - listing service and syndicate/answer questions on forum
Google Goggles - new technology that will allow you or your client to take a picture of a property and get all the details on your phone
Drive Traffic/Place Listings/Back links!
Internet Marketing Solutions
Internet Marketing That Works™
Basic SEO
• Make sure your listed on Google Local
• Add business to Yahoo Local listings
• Add profile to any industry directories
• Use tools to create keywords
Start and maintain a blog - and post!
Create a social media presence
Create an eNewsletter
Send out press releases - free tools
Write articles - get published
6 steps you can take now to drive traffic
Internet Marketing Solutions
Internet Marketing That Works™
Twitip.com - Twitter tipsShare badge - http://tellafriend.socialtwist.com/?fh
lazyfeed - feeds by topicWPBest.com - wordpress web themes to downloadtweetadder - finding followers - great tool!
twellosocialoomph.com - automatic direct messages
ping.fmtwiiterfeed - feed blog to twitter, fb, etc.tweetdeck
HootSuiteSlideShare - upload presentations
SocialMarkerTwiggitPing.FM
PRlog.org - press release distributionFreepressrelease.com -press release distribution
1888release.com - press release distributionezinearticles.com - article submissiontechnorati.com - blog submission
google alerts - monitor anythingGoogle.com/local - add your business!
tubemogul - distribute videos
Resources
Press Release & Article resources
Internet Marketing Solutions
Internet Marketing That Works™
An Integrated Online Presence
Expert Internet Marketing Strategy
Social Media Marketing
Search Engine Optimization
Blog Development
Info Product Development
- E-books
- CDs/DVDs
- Online training tools
Internet Marketing Solutions
Internet Marketing That Works™
Integrated Online Presence
Internet Marketing That Works™
703.885.8406
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