Social Media for Radio Personalities (WSBG)
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Transcript of Social Media for Radio Personalities (WSBG)
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Social Media for DJs 101
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Common Complaints• I’m too busy• All listeners do is complain• No one uses it• Our listeners aren’t in the “Social Media
Demo”• No one’s buying it, so who cares?• It’s a waste of time• There are too many social media sites• Doesn’t improve ratings
![Page 3: Social Media for Radio Personalities (WSBG)](https://reader033.fdocuments.in/reader033/viewer/2022061219/5483f1b8b47959f60c8b4ab5/html5/thumbnails/3.jpg)
Why We Need to use Facebook• 845 Million Monthly Active Users• 100 Billion Connections• 700 billion minutes are spent on Facebook each month• 1 of 5 Pageviews• 75% of Millennials (18-29) are on Facebook• 27% of interaction comes through the newsfeed- the
most important place to reach fans• Greatest growth ages 35-49• Of people who use social media 95% or more of ALL
AGE GROUPS are on Facebook (LinkedIn next with 28%)
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Facebook: Personal Page
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Facebook Business Page
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Admin Panel
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Insights: Overview
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Insights: Likes
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Post Insights
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Insights: Reach
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Insights: Talking About This
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Your mission:• Build relationships with your FANS• Give people a reason to listen to your show
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What to do:• Make a plan• Set SMART goals– Specific, measurable, attainable, realistic,
timely• Be consistent• Stick to WSBG image• Share great content• Be engaging• Be a good listener
![Page 16: Social Media for Radio Personalities (WSBG)](https://reader033.fdocuments.in/reader033/viewer/2022061219/5483f1b8b47959f60c8b4ab5/html5/thumbnails/16.jpg)
WHAT’S YOUR FAVORITE COLOR!?!
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What not to do:• Don’t be pushy• Don’t spam• Don’t try to grow your network too
quickly• Don’t try to sell• Don’t use traditional marketing
techniques• Don’t forget to say “Thank you”
![Page 18: Social Media for Radio Personalities (WSBG)](https://reader033.fdocuments.in/reader033/viewer/2022061219/5483f1b8b47959f60c8b4ab5/html5/thumbnails/18.jpg)
Great Content: What is it?• Created for WSBG “P1”– Current Facebook Fan is Female, 35-54
• Helpful, informative, and entertaining• Sent out on a consistent basis• Can “go viral” quickly and easily• Ideally linked to WSBG website or
blog• Includes a call to action
![Page 19: Social Media for Radio Personalities (WSBG)](https://reader033.fdocuments.in/reader033/viewer/2022061219/5483f1b8b47959f60c8b4ab5/html5/thumbnails/19.jpg)
Good Examples: Radio
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Good Examples: Brands
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Learn from these Misteaks
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Tips• Be yourself
– USC Study on Radio Personalities• Listen and RESPOND
– Always acknowledge comments• Two-Way Communication
– Ask questions, fill in the blank, caption “contest”• Keep it short
– Think “Headline.” 90-150 Characters• Use pictures and videos• Limit niche/local content• Match posts with breaks
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Ideas• New song? – Post the video and ask what people think
• Breaking news?– Don’t be late to the party! Ask a question-
and anticipate the response (keep it short).• Caption contests• Fill in the blank• Follow web news sources• What would make you respond?
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Who’s Posting, How Much, and When?
• 2 Posts per Shift– Vary times- see what works best– Post in your timeslot only (when live)
• Take turns nights and weekends• Check the page to make sure no one
posted similar content
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Stations to Follow