Social Media for Nonprofits in 2012
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Transcript of Social Media for Nonprofits in 2012
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Social Media for Nonprofits in 2012
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Voice
We are Voice. We are Oxford based social media consultancy servicing mainly non for profit sector: • We educate organisations on power and mechanisms of social media. • We apply social media marketing and fundraising practices to help them achieve their goals through personal relationships with supporters and donors. • We help them to take the lead in discussions around their brand. • We help organisations to discover the practical value of social media.
Vanessa Blake David Dixon Euan Semple Sylwia Presley Owen Cartwright
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Social Media Today
“The term Social Media refers to the use of web-based and mobile technologies to turn communication into an interactive dialogue.” (Wikipedia)
http://youtu.be/H61WvxOm1AM
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Social media marketing develops!
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Social media marketing becomes even more complicated!
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Nonprofits have mixed feelings about it all!
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Some nonprofits are starting to use social media!
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How are we using social media in 2012?
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Trend 1: Fast development of leading social nonprofits
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Trend 2: More open, honest conversations with supporters
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Trend 3: Integrated marketing, strategic planning becomes crucial.
Ini$al steps (Jun
-‐Aug) Top-‐line social media
strategy
Assigning resources
Training
Establishing on-‐line presence
Local coverage of current events
Local blogger engagement
Brand Audit
Suggested integra$on with offline and other online ac$vi$es
Ac$ve engagem
ent(Sep-‐Oct) Finalizing social media strategy
Adding resources
Internal skill transfer
Targe$ng general public
Full event coverage
Na$onal and interna$onal blogger engagement
Quarterly Report
Evalua$o
n (Nov) Evalua$ng current social
media strategy
Next steps
Internal evalua$on of skills
Final Report
Voice handover
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Trend 4: Donor fatigue will become more visible.
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Trend 5: Content management will grow.
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Trend 6: Supporters and donors will tell us what they want.
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hMp://youtu.be/VsyE2rCW71o
Trend 7: Nonprofits will be more brave in creative engagement
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Social Media for PR & Branding
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Social Media for Fundraising
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Social Media for Campaigning
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http://www.nationalconvention.org.uk/
Social Media for Events
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Social Media for HR
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Social Media for Work Productivity
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http://www.c-change.org.uk/
Social Media is Changing the Way We Operate…for Better!
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Where do we start?
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Where are you with social media today?
Where are your on-line ambassadors?
What stops you from using social media?
How much money can you spend on it?
How much money will social media save you?
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And one more thing…FUTURE!
http://youtu.be/896TqF_LyBw
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…is HERE!
http://youtu.be/ehDAP1OQ9Zw
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THANK YOU!
If you have any questions please contact:
Sylwia Presley E-mail: [email protected] Mobile: 07850 138 178 Twitter: presleysylwia or nfpvoice Skype: sylwia.presley