Social media for Nonprofits

Social Media for NonProfits

Presented by Heidi Richards Mooney RedheadMarketingInc.com

Social Media for NONPROFITS


Overview of Social Media

What it is FEAR of Social Media

Why NONPROFITS Should Use it Creating Your Platform on the

PLATFORMS or... How to Use Facebook, Twitter, Linkedin,

Pinterest and Google+


What is Social Media?Social media is about being SOCIAL - connecting with

people, engaging in conversations, participating in

communities and building relationships

Transparent, authentic, honest and open dialogue is key

Social media allows you to hear what people say about you

and the things that interest you

Social Media also enables you to respond to what they say

Social Media can be a broadcast channel or a sales and marketing tool when used correctly through

ENGAGEMENT



The FEAR!

•Fear of the unknown

•Lack of Privacy•Fear of Negativity•Fear of the Past

•Fear of Ex's•Fear of Stalking Strangers



OVERCOMING FEAR!

•Don't share too much personal information

•Don't share pics of your kids with their names and ages (especially youngsters)

•Don't share anything you would not want to come back and haunt you

•Don't share anything you would not want your mother to read

UNDERSTAND THAT THE BENEFITS CAN FAR OUTWEIGH YOUR FEARS



So then, Why use it?

“Social (media) is a good way to enhance your nonprofit's reach and reputation . If the reputation of the organization is transparent, it will make the

whole web better.”

Heidi Richards Mooney, paraphrasing Matt Cutts, Google Senior Engineer



Why Use it?•The Search Engines LOVE

it!•Your Audience can Find

you!•Build your Reputation•You can enlist MORE

SUPPORTERS!•IT's FREE!



CREATING YOUR SOCIAL MEDIA PLATFORM

“Your social media platform is really about Who you are, what you Stand for, the Quality of information you share, and how your

social media following Remembers you...”



USE SOCIAL MEDIA TO

• Build Excitement about your organization

• Post Teasers on Twitter

• Leverage LinkedIn to build a list of Resources

• Use Facebook to have a far-reaching following

• Pinterest to get people sharing your pictures

• Google + to Grab GOOGLE'S Attention

• Show the world that your organization has a far-reaching voice!



You represent the Organization.

Sell yourself and your people, not your latest fundraiser or event.



Lets Begin with



Best PracticesPages Versus Personal Profiles

Use Nonprofit to show up in search engines

What to call your page

Summary

Cover photo

Profile Picture

Posting



POSTING Best Practices

Keep it casual, fun, interestingPost picturesPost quotesPost events

Post volunteer and board meetingsHighlight volunteers and sponsors

Post thought-provoking commentaryCrowdsource

Post regularly but not too often....



“If you post something that resonates with your audience, you aren’t bugging them. You’re serving,

delighting, informing, entertaining. Maybe even thoughtfully provoking.”

Jane Friedman - Former Publisher Writer's Digest



Use TWITTER to Promote Your Organization


Develop Your Own HASHTAGS #

Excited to share our upcoming #YourEventTitle with Twitter taking place on _______ (date)

Who knew throwing a event on Twitter could be so easy! #YourEventTitle

If you are in South Florida #YourEventTitle is looking for a few good men and women to join us (volunteer, etc)

Have you got your tickets yet for the #YourEventTitle taking place on ______(date)?

Join us for the next #YourEventTitle on _______ (date) at ______ (location)



TWEET IDEAS

Start tweeting at least 30 days BEFORE your event

Share your planning process

As the date draws near share your excitement

Showcase sponsors, volunteers, event highlights

Share event trivia, organizational trivia, history

Create 50 – 100 promotional tweets to share with your stakeholders

Talk to your followers! Listen and reply

Ask questions of your followers



Other TWITTER TIPS:

Use and promote your #hashtag in your own Tweets

Publish original Tweets that followers will find useful or interesting

Share interesting and helpful links in your Tweets

Interact regularly with your Twitter followers

Check INTERACTIONS TO SEE WHAT PEOPLE ARE SAYING ABOUT YOU!




LEVERAGE



Why Be on LinkedIn?

• Links

• Credibility

• Connections

• Research

• Potential Sponsors and Supporters are there!



Other Tips to Leverage LinkedIn:

Get Introduced to other Famous Nonprofit leaders

FIND Volunteers & Supporters

Get Recommendations

Share Content

Accept New Connections

Endorsements...



NONPROFITS To FOLLOW

On LinkedIn:



PARTICIPATE!

“Active participation on LinkedIn is the best way to say, 'Look at me!' without saying

'Look at me!” Bobby Darnell



WHY POST ON PINTEREST?



NONPROFITS to follow on



Graphics Tools

Photos:Wikipedia (creative commons),

MorgueFile, StockFreeImages & Free Digital Photos.net123rf.com (Royalty Free, most start at $1 per picture)

Photo Editing:PicMonkey.com, Pixl.com, ClippingMagic.com & Quozio

Infographics:Visual.ly, PictoChart, Creately.com, Cacoo.com



Pinterest Rules of Engagement:

• Give Your Boards Creative Titles

• Share information that people are interested in

• Reply and thank people who repin and like your pins

• Repin others pins, comment on them, like them

• Promote Your friends and heroes (and other authors)

• Use #Hashtags on your pins for better search results

• Add a “pin it” button to your webpage

• Promote Your Pinterest



“We already have users. We are just upgrading them

to Google 2.0.” Vic Gundotra, Head of Google+



GET FOUND IN THE SEARCH ENGINES!



HOW DOES GOOGLE+ GRAB YOU? And Why Should You

Care?

• Your reputation

• Your work

• Establishing online authority

• Building an audience

• Driving more traffic to your website or blog

• Growing your email newsletter subscriber list

• Increasing sales and opportunities • People are looking for you there!



How do you Grab Google+ to Build an Audience

• Create a solid Profile

• Build relationships

• Share content • Join Communities • Leave comments

• Look for other authors • Add people to circles


Add People to Circles

Close-up of Circles


Get the Most from Google+

Write articles on Google+

Expand them on your blog

Research Communities in which your audience is most likely to “hang out”

Engage... Engage... Engage



QUESTIONS?



My Social MediaFacebook: www.Facebook.com/heidirichards.mooney

Twitter: www.Twitter.com/heidirichards

LinkedIn www.LinkedIn.com/in/heidirichardsmooney

Pinterest: www.Pinterest.com/heidisinterests

Google+: https://plus.google.com/u/0/115694975317300837027/posts/p/pub



Full Day Event

DAY with the MASTERS Marketing Mastery Workshop

Regular price $97 ONLY $77VIP Tickets $147 (reg $197)

April 25, 2014Broward County Convention

Center


Social media for Nonprofits

Social Media

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