Social Media for Non-Profits
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SOCIAL MEDIA FOR NONPROFITS THE RUDD CENTER’S SOCIAL MEDIA STRATEGY
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A lecture given by Meg Orciari, from the Yale Rudd Center for Food Policy and Obesity, to students in the class "Making Sense of Social Media" at the University of Hartford.
Transcript of Social Media for Non-Profits
SOCIAL MEDIA FOR NONPROFITS
THE RUDD CENTER’S SOCIAL MEDIA STRATEGY
THE RUDD CENTER FOR FOOD POLICY & OBESITY
Yaleruddcenter.org
Web-Based Tools Social Media
Conferences
Media Relations
Social Media Landscape
SOCIAL MEDIA LANDSCAPE
SOCIAL MEDIA LANDSCAPE
• 1.3 billion monthly active users
• More than 50 million Facebook pages
• 255 million monthly active users
• 500 million tweets per day are sent
• YouTube
• 1 billion+ users
• 6 billion hours of video is watched on YouTube per month
• Blogs
• 6.7 million+ people blog via blogging sites
• 77% of internet users read blogs
• 200 million+ monthly active users
• 200 billion+ photos have been shared on Instagram to date Credit: Digital Insights
NON PROFIT SOCIAL MEDIA LANDSCAPE
48% of nonprofits believe social media is very valuable
Credit: Steven Shattuck/Bloomerang
NON PROFIT SOCIAL MEDIA LANDSCAPESharing news about the organization, the cause, and brand
recognition are the top three goals of nonprofits' social media efforts
NON PROFIT SOCIAL MEDIA LANDSCAPEFacebook has almost universal adoption among nonprofits
NON PROFIT SOCIAL MEDIA LANDSCAPENonprofits would like to focus more time on Twitter and
NON PROFIT SOCIAL MEDIA LANDSCAPE44% of nonprofits have only one person monitoring its social
media
BENEFITS OF SOCIAL MEDIA FOR NONPROFITS
• Learn what supporters are saying
• Drive traffic
• Improve results
• Drive visitors to online donation pages
• Enable supporters to distribute messages
• Empower the most passionate and influential supporters
• Enable grassroots movements
• Humanize an organization
• Acquire new contacts
• Increase trust and loyalty Credit: Council of Nonprofits
RUDD CENTER SOCIAL MEDIA
Facebook page: 4,000 likes
RUDD CENTER SOCIAL MEDIA
Twitter: Over 12,000 followers
RUDD CENTER SOCIAL MEDIA
YouTube: Nearly 20 videos totaling over 57,000 views
RUDD CENTER SOCIAL MEDIA STRATEGY
• Step 1: Identify objectives
• Step 2: Evaluate objectives
• Step 3: Evaluate audience
• Step 4: Evaluate organization
• Step 5: Incorporate social media plan into overall communications plan
Credit: Council of Nonprofits
RUDD CENTER SOCIAL MEDIA TACTICS Tweet and post like a person, not a robot
RUDD CENTER SOCIAL MEDIA TACTICSMake it personal
RUDD CENTER SOCIAL MEDIA TACTICSMake it interactive – visual imagery is critical
RUDD CENTER SOCIAL MEDIA TACTICSMake it interactive – visual imagery is critical
RUDD CENTER SOCIAL MEDIA TACTICSAcknowledge organizations you work with as well as your
followers
RUDD CENTER SOCIAL MEDIA TACTICSCreate a all to action
RUDD CENTER SOCIAL MEDIA TACTICSRetweet and reply
RUDD CENTER SOCIAL MEDIA TACTICSDon’t just promote your work – promote others work as well
RUDD CENTER SOCIAL MEDIA TACTICSParticipate in tweet chats about your work as well as #FF
(Follow Friday) with organizations that do similar work
RUDD CENTER SOCIAL MEDIA TACTICSBlog in bigger outlets
RUDD CENTER SOCIAL MEDIA TACTICSAnalyze
RUDD CENTER SOCIAL MEDIA
Yaleruddcenter.org
facebook.com/YaleRuddCenter
@YaleRuddCenter
Youtube.com/ruddcenter
