Social Media for niche brands
Transcript of Social Media for niche brands
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Social Media and Marketing online.
Tailored solutions for local retailers and niche brands
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OK,I know there is a place called Internet… but why on earth should I get there?
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Advertising your company on the Internet can be useful for:
> Increasing your sales in your on-line shop
> Atracting more people to your store
> Anouncing specific sales and promotions
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And what should I choose if...
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Depending on what you really need you may choose between Social Media or Internet Marketing.
> Marketing online is a good starting point. You appear on Google, have some nice banners and send emails with infos relevant to your customers.
> Social Media is useful to get closer to your clients and explain them who you are and why should they choose you.
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Give me and example.
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You want to be sure people find you when they search for something you have or let them know that you have something to offer.
> Be sure that your page likes Google (SEO), insert visual ads in other webs related to your business (Google AdSense) or little text lines in Gmail or Google Maps (Google AdWords).
> Plan what you spend, see results everyday and take according decisions.
Google.
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Creative? Like clever and engaging ads inserted in e-mails that lead people straight to a specific offer in your webpage. Or maybe to a special page you planned for the occasion. What about to an online event? A facebook page perhaps?
or something more...
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Bigger?...or
SEO + SEM + e-mail mkt + Banners and Affiliate Programs that lead to a Landing Page with a Member Get Member campaign that will be commented in several corporate blogs, everything connected and then...
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Stop. Ok. Facts:
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In 2011 in Switzerland, Facebook unique visitor’s rised from 2’5 million to almost 5 million. And by 2015 social and mobile marketing will influence at least 80% of consumers’ spending, experts say.
Social Media.
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You want your brand to speak, literally and emotionally, to establish a bidirectional enriching dialogue with your customers.
Facebook. > Creating a page is a
matter of minutes, and Facebook Ads are a cheap and effective way to reach a perfectly segmented audience.
> Be original, but relevant too. Effectiveness is a combination of sense and sensibility
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I need to think about it.
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Advertising is like Christmas.Everything’s shiny and emotive...
That is the point.
But how do you know who’s gonna like what?
We can help you with the list
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PAUTODO.COM >CREATIVE STRATEGYSARAHHAHNLE.COM >ART DIRECTION
Zürich, 2012