Social Media for niche brands
Transcript of Social Media for niche brands
Social Media and Marketing online.
Tailored solutions for local retailers and niche brands
OK,I know there is a place called Internet… but why on earth should I get there?
Advertising your company on the Internet can be useful for:
> Increasing your sales in your on-line shop
> Atracting more people to your store
> Anouncing specific sales and promotions
And what should I choose if...
Depending on what you really need you may choose between Social Media or Internet Marketing.
> Marketing online is a good starting point. You appear on Google, have some nice banners and send emails with infos relevant to your customers.
> Social Media is useful to get closer to your clients and explain them who you are and why should they choose you.
Give me and example.
You want to be sure people find you when they search for something you have or let them know that you have something to offer.
> Be sure that your page likes Google (SEO), insert visual ads in other webs related to your business (Google AdSense) or little text lines in Gmail or Google Maps (Google AdWords).
> Plan what you spend, see results everyday and take according decisions.
Google.
Creative? Like clever and engaging ads inserted in e-mails that lead people straight to a specific offer in your webpage. Or maybe to a special page you planned for the occasion. What about to an online event? A facebook page perhaps?
or something more...
Bigger?...or
SEO + SEM + e-mail mkt + Banners and Affiliate Programs that lead to a Landing Page with a Member Get Member campaign that will be commented in several corporate blogs, everything connected and then...
Stop. Ok. Facts:
In 2011 in Switzerland, Facebook unique visitor’s rised from 2’5 million to almost 5 million. And by 2015 social and mobile marketing will influence at least 80% of consumers’ spending, experts say.
Social Media.
You want your brand to speak, literally and emotionally, to establish a bidirectional enriching dialogue with your customers.
Facebook. > Creating a page is a
matter of minutes, and Facebook Ads are a cheap and effective way to reach a perfectly segmented audience.
> Be original, but relevant too. Effectiveness is a combination of sense and sensibility
I need to think about it.
Advertising is like Christmas.Everything’s shiny and emotive...
That is the point.
But how do you know who’s gonna like what?
We can help you with the list
PAUTODO.COM >CREATIVE STRATEGYSARAHHAHNLE.COM >ART DIRECTION
Zürich, 2012