Social Media for niche brands

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Social Media and Marketing online. Tailored solutions for local retailers and niche brands

Transcript of Social Media for niche brands

Page 1: Social Media for niche brands

Social Media and Marketing online.

Tailored solutions for local retailers and niche brands

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OK,I know there is a place called Internet… but why on earth should I get there?

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Advertising your company on the Internet can be useful for:

> Increasing your sales in your on-line shop

> Atracting more people to your store

> Anouncing specific sales and promotions

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And what should I choose if...

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Depending on what you really need you may choose between Social Media or Internet Marketing.

> Marketing online is a good starting point. You appear on Google, have some nice banners and send emails with infos relevant to your customers.

> Social Media is useful to get closer to your clients and explain them who you are and why should they choose you.

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Give me and example.

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You want to be sure people find you when they search for something you have or let them know that you have something to offer.

> Be sure that your page likes Google (SEO), insert visual ads in other webs related to your business (Google AdSense) or little text lines in Gmail or Google Maps (Google AdWords).

> Plan what you spend, see results everyday and take according decisions.

Google.

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Creative? Like clever and engaging ads inserted in e-mails that lead people straight to a specific offer in your webpage. Or maybe to a special page you planned for the occasion. What about to an online event? A facebook page perhaps?

or something more...

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Bigger?...or

SEO + SEM + e-mail mkt + Banners and Affiliate Programs that lead to a Landing Page with a Member Get Member campaign that will be commented in several corporate blogs, everything connected and then...

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Stop. Ok. Facts:

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In 2011 in Switzerland, Facebook unique visitor’s rised from 2’5 million to almost 5 million. And by 2015 social and mobile marketing will influence at least 80% of consumers’ spending, experts say.

Social Media.

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You want your brand to speak, literally and emotionally, to establish a bidirectional enriching dialogue with your customers.

Facebook. > Creating a page is a

matter of minutes, and Facebook Ads are a cheap and effective way to reach a perfectly segmented audience.

> Be original, but relevant too. Effectiveness is a combination of sense and sensibility

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I need to think about it.

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Advertising is like Christmas.Everything’s shiny and emotive...

That is the point.

But how do you know who’s gonna like what?

We can help you with the list

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PAUTODO.COM >CREATIVE STRATEGYSARAHHAHNLE.COM >ART DIRECTION

Zürich, 2012