Social Media for Member Owned Clubs - Presentation to the PCMA (Professional Club Marketing...
73
Social Media for Member Owned Clubs Jay Berkowitz TenGoldenRules.com
-
Upload
jay-berkowitz-wwwtengoldenrulescom -
Category
Business
-
view
875 -
download
1
Transcript of Social Media for Member Owned Clubs - Presentation to the PCMA (Professional Club Marketing...
Social Media for Member Owned Clubs
Jay Berkowitz TenGoldenRules.com
Social Media for Member Owned Clubs
Jay Berkowitz TenGoldenRules.com
• Strategies for using social media• Which sites matter?• How to socially enable the club website• Building a social relationship with
members and community• Using social media to sell services • Slides (tengoldenrules.com, [email protected])
Ten Golden Rules of Online Marketing
U San Fran Internet Masters Certificate
Recent Media Wall Street Journal
Recent Media FOX TV
Social Media for Member Owned Clubs
Jay Berkowitz TenGoldenRules.com
Which Sites Matter?
Blog
Photo Credit Flickr Kate Raynes-Goldie
TIME Person of the year in 2010 – World’s youngest Billionaire, March 2011 worth $13.5 billion
Facebook Profile
Fan Page = Business Page
Fan Page = Business Page
Facebook Ads
Facebook Advertising
Wedding Campaign- Geo target- Women 18-35 - Fans of: The Knot,
Wedding Channel- Mentions: Wedding
Dress, Bridesmaids
Golf Campaign- Geo target- Men 25-75 - Fans of: Phil Michelson,
Golf Channel, Nike Golf- Mentions: Golf, golfing,
foursome, handicap
Same Landing Page For 2 Campaigns. Google CPA = $8.94Facebook CPA $2.70
Same Landing Page For 2 Campaigns. Google CPA $24.42
Facebook CPA $6.02
Blog
WordPress Website
WordPress Website
Blogging is as easy as eMailCreate a WordPress Site
Click New Post
Type in a title and the text of your blog post
Click ‘publish post’ to make it live
Congratulations you’re a Blogger!
Blogs are the New NewslettersProspects will subscribe to Blogs
Google Reader User Defined News
YouTube is the #2 Search Engine
YouTube is the #3 Website (Alexa)
Member Communication - Video
Embed Videos on site
Embed Videos on site
Blended Search
Optimize for YouTube
. . . it Helps if You Rank in YouTube for That Phrase in YouTube
Create your own Channel
Keywords in Title
Keywords in Description
You Tube Video page
Keywords in Description
Description includes a
link
Optimize tags
Keywords in Title
What is Twitter?
Twitter = Microblogging, 140 Characters
Description
StatsPast tweets
Does it Work for Business?
@MissionPie Pssst! Hey you! Yeah, I'm talking to you! Keep this is on the down low, but we'll have STRAWBERRY RHUBARB later today!!!8:10 AM May 2nd
Does it Work for Business?
Socially Enable the Website
Socially Enable the Website
Make this your Home Page
‘NING’ community
iPhone App
Member Engagement - Groups
How to Get it all done!
The Britney Spears Strategy
Cascade Content!
Social Media for Member Owned Clubs
Jay Berkowitz TenGoldenRules.com
• Strategies for using social media• Sites that matter: Facebook, Blogs,
YouTube, Twitter• Socially enable the club website: Like, +1• Use social media to sell services:
Facebook Ads, community interaction
1. Top 10 List - Do 1 thing today!2. Internet MarketingClub.org
– Be my friend! Linked In, Facebook, Twitter– Speaking Opportunities– Consulting, Search, SEO, Social Media– Slides (tengoldenrules.com,
[email protected])– Questions?
Jay Berkowitz www.TenGoldenRules.com 561-620-9121
Social Media for Member Owned Clubs
What is TenGoldenRules.com?Search Engine Marketing
What is TenGoldenRules.com?Video and Social Media
What is TenGoldenRules.com?Landing Pages & Conversion
What is TenGoldenRules.com?Viral Marketing
What is TenGoldenRules.com?eNewsletters
What is TenGoldenRules.com?New Program Launch Strategy
