Social media for melbourne - Hospital Authority · •People in Hong Kong more likely to favour...

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Source of image: Buildingchangetrust.org Using social media for impact, influence and spread in healthcare Dr Helen Bevan @HelenBevan

Transcript of Social media for melbourne - Hospital Authority · •People in Hong Kong more likely to favour...

Page 1: Social media for melbourne - Hospital Authority · •People in Hong Kong more likely to favour “experience-based” sources of information* •People in the USA more likely to

Source of image: Buildingchangetrust.org

Using social media for impact, influence and spread in

healthcare

Dr Helen Bevan@HelenBevan

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What is Social Media?

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Social media represents a global shift in how the health and care

system, people, patients, professionals and students connect

3@HelenBevan

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The healthcare industry is changing with incredible speed, and one of the major

contributors to this change is the dramatic upsurge in healthcare communication

brought on by social media

Symplur

4@HelenBevan

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Most utilised social media channels in Hong Kong

1. Facebook

2. WhatsApp

3. Weibo

4. WeChat

Source: ClickZ

@HelenBevan

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Most utilised social media channels in Hong Kong

1. Facebook

2. WhatsApp

3. Weibo

4. WeChat

Most utilised social media channels in health and healthcare improvement globally

1. Twitter

2. LinkedIn

3. WhatsApp

4. Facebook

Source: ClickZ

@HelenBevan

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The implosion of trust

Source: http://www.edelman.com/news/2017-edelman-trust-barometer-reveals-global-implosion /7

Peers are now as credible as experts

@HelenBevan @RachelAnnMorris #MEForum2018

http://www.edelman.com/news/2017-edelman-trust-barometer-reveals-global-implosion/
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The inversion of influence

Based on the Edelman Trust Index: the average of a country’s trust in the institutions of government, business,

media and NGOs

@HelenBevan

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A world of distrust: Edelman Trust Barometer

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A world of distrust: Edelman Trust Barometer

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We are witnessing the collapse of expertise and rise of collaborative sensemaking

David Holzmer

Source of image: ACCA@HelenBevan

The Collapse of Expertise and Rise of Collaborative Sensemaking
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Patients and social media

• Some of the most engaged and active audiences on social media are individuals coping with a disability or chronic condition

• People in Hong Kong more likely to favour “experience-based” sources of information*

• People in the USA more likely to favour “expertise-based” sources of information*

• It’s important to meet the craving for information with facts

*Hayeon Song et al (2016) Trusting Social Media as a Source of Health Information: Online Surveys Comparing the United States, Korea, and Hong Kong

https://www.ncbi.nlm.nih.gov/pubmed/?term=Song H%5BAuthor%5D&cauthor=true&cauthor_uid=26976273
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http://biggerboat.org/exploring-moodocs/MOODOCs(Massive, Online, Open, Disease Oriented Communities)

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http://biggerboat.org/exploring-moodocs/
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14@HelenBevan

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Flu outbreak detection

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Using Snapchat for behavioural change amongst young people in London

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We need to embrace social media

“An organisation that doesn’t embrace the digital expressiveness of its people is creating a disconnect and also a lost opportunity. The use of social media avenues to break down barriers to inclusiveness is effective in organisations of

any size, especially those that are geographically dispersed.”

Terri Lewis

@HelenBevan

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Empower your staff to be the voice of the organisation. They’ve got audience & credibility

@HelenBevan

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Social Media Guidelines

Source: British Columbia Patient Safety & Quality Council

Typically include:

Information about the context and benefits of using social media

What to be aware of and something about the process to follow in using social media

Principles to guide the use of social media tools in your professional capacity

Useful links

CONSULT BOTH YOUR ORGANISATIONAL & PROFESSIONAL GUIDELINES

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Six most influential

accounts for patient safety

Analysis: Rightrelevance.com

http://www.rightrelevance.com/search/influencers?query=patient%20safety&taccount=patientsafetyrr&time=1516636938.34

http://www.rightrelevance.com/search/influencers?query=patient safety&taccount=patientsafetyrr&time=1516636938.34
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Some of the graphics produced by my team have had over a million

link clicks and downloads via social media

@HelenBevan

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3 principles for spreading change in the era of social media

ACTIONABLE: The idea is designed to make you do something. It might start with sharing but it’s a call to action

CONNECTED: The idea promotes a closer connection with people you care about or share values with. It makes you feel part of a community and the network effect creates further spread

EXTENSIBLE: The idea can be easily customised, remixed, reshaped by people taking part. It’s structured with a common stem that encourages communities to alter and extend it

Jeremy Heimens, Henry Timms New Power: How it’s changing the 21st Century and why you need to know (2018)

https://www.amazon.co.uk/New-Power-Changing-21st-Century/dp/1509814183
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Making sure that only people who should be in hospital are in

hospital• The number of hospital beds occupied by

patients whose transfer of care has been delayed should be reduced to 3.5%

• Less than 15% of assessments [for continuing care] should take place in an acute hospital setting;

• a standardised performance dashboard

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70 day challenge: to give patients back one million

days of their precious time that would otherwise be wasted in bed

in a hospital or care home.

@HelenBevan

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@HelenBevan

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@HelenBevan

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#endpjparalysis: connected social communities

@HelenBevan @RachelAnnMorris #MEForum2018

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@HelenBevan

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@HelenBevan

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Royal Devon and Exeter Hospital

@HelenBevan

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University Hospitals Morecombe Bay

@HelenBevan

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East Sussex Healthcare

@HelenBevan

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#Theatrecapchallenge

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Communication errors have been implicated as the root

cause of nearly 70% of adverse events

Source of data: https://www.psnetwork.org/theatrecapchallenge-wheres-the-evidence/

#Theatrecapchallenge

https://www.psnetwork.org/theatrecapchallenge-wheres-the-evidence/
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#Theatrecapchallenge

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#Theatrecapchallenge: Extensible

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PC MAC...unique and different to make my own mark." Mac people are 50% more likely than PC people to say they frequently throw parties. Mac people are 21 % more likely than PC people

PC MAC...unique and different to make my own mark." Mac people are 50% more likely than PC people to say they frequently throw parties. Mac people are 21 % more likely than PC people

 · far more likely to convert than a lead gained through inbound marketing. After all, most people would be more likely to purchase a product if a trusted friend recommended it to

 · far more likely to convert than a lead gained through inbound marketing. After all, most people would be more likely to purchase a product if a trusted friend recommended it to

EU-MIDIS Main Questionnaire5 A4. Would you say that, with equivalent qualifications or diplomas, the following people would be less likely, as likely, or more likely than others to

EU-MIDIS Main Questionnaire5 A4. Would you say that, with equivalent qualifications or diplomas, the following people would be less likely, as likely, or more likely than others to

EXECUTIVE S UMMARY - Harvard University · However, in Saudi Arabia, Turkey, Jordan, and Iran, younger people are more likely to be favorable, while in Morocco, older people are more

EXECUTIVE S UMMARY - Harvard University · However, in Saudi Arabia, Turkey, Jordan, and Iran, younger people are more likely to be favorable, while in Morocco, older people are more

Sociological Research. A Public Restroom? Common Sense vs. Scientific Evidence “Poor people are far more likely than rich people to break the law.” “Poor.

Sociological Research. A Public Restroom? Common Sense vs. Scientific Evidence “Poor people are far more likely than rich people to break the law.” “Poor.

People with dementia living in the community – what can ... · •Māori (31%) and Pacific people (35%) are more likely to be diagnosed with dementia (age adjusted) Cognitive performance

People with dementia living in the community – what can ... · •Māori (31%) and Pacific people (35%) are more likely to be diagnosed with dementia (age adjusted) Cognitive performance

Rural youth are: Up to 4 times more likely to commit suicide Up to 5 times more likely to be involved in a motor vehicle accident Up to 4 times more likely.

Rural youth are: Up to 4 times more likely to commit suicide Up to 5 times more likely to be involved in a motor vehicle accident Up to 4 times more likely.

The Concept of Money. What they say about money? Research shows that the more money people have, the more likely they are to report being satisfied.

The Concept of Money. What they say about money? Research shows that the more money people have, the more likely they are to report being satisfied.

Funding projects that challenge mental health stigma and … · 2016. 9. 26. · Individuals Stigma means people are less likely to get support early, and more likely to access crisis

Funding projects that challenge mental health stigma and … · 2016. 9. 26. · Individuals Stigma means people are less likely to get support early, and more likely to access crisis

ARE INDIGENOUS PEOPLE LIKELY TO RECEIVE GREATER PENALITIES ...

ARE INDIGENOUS PEOPLE LIKELY TO RECEIVE GREATER PENALITIES ...

Leg Exercises for People with Diabetes · For more information, call the Novo Nordisk Tip Line at 1-800-260-3730, ChangingDiabetes-us.com. People with diabetes are more likely than

Leg Exercises for People with Diabetes · For more information, call the Novo Nordisk Tip Line at 1-800-260-3730, ChangingDiabetes-us.com. People with diabetes are more likely than

University of Connecticut Health Center · more likely to be Black and less likely to be Latino. Specifically, in 2010, 10.4 percent of the Connecticut population included people

University of Connecticut Health Center · more likely to be Black and less likely to be Latino. Specifically, in 2010, 10.4 percent of the Connecticut population included people

Why are Older People More Likely to Vote? The …mimoza.marmara.edu.tr/~mcoban/Age_and_Political_behavior.pdfmore likely to vote—no matter when or where the surveys have been carried

Why are Older People More Likely to Vote? The …mimoza.marmara.edu.tr/~mcoban/Age_and_Political_behavior.pdfmore likely to vote—no matter when or where the surveys have been carried

Learn About Alzheimer's Disease - here to help · • People with Type 2 diabetes—People living with Type 2 diabetes are more likely to develop Alzheimer’s disease. It’s likely

Learn About Alzheimer's Disease - here to help · • People with Type 2 diabetes—People living with Type 2 diabetes are more likely to develop Alzheimer’s disease. It’s likely

Cash Use in New Zealand and coins... · 7. Younger adults are more likely to do their banking mainly online while older people are more likely to do it in-branch or at an ATM. 8.

Cash Use in New Zealand and coins... · 7. Younger adults are more likely to do their banking mainly online while older people are more likely to do it in-branch or at an ATM. 8.

Walking on the Wild Side: Distracted Pedestrians · people more likely to be distracted. Pedestrian distraction, even by 14 percent of people crossing at an intersection, presents

Walking on the Wild Side: Distracted Pedestrians · people more likely to be distracted. Pedestrian distraction, even by 14 percent of people crossing at an intersection, presents

Guide for young people who look after someone else · Some people are more likely to get very poorly and some people might get very ill. The people who are most likely to get very

Guide for young people who look after someone else · Some people are more likely to get very poorly and some people might get very ill. The people who are most likely to get very

Department of Conservation National Survey...• more likely to have stayed at a basic DOC campsite • more likely to stay at a basic DOC campsite • more likely to have stayed at

Department of Conservation National Survey...• more likely to have stayed at a basic DOC campsite • more likely to stay at a basic DOC campsite • more likely to have stayed at

Better Together with Integrated Care€¦ · 3.4 times more likely to die from heart disease, 3.4 times more likely from diabetes, 3.8 times more likely from an accident, 5 times

Better Together with Integrated Care€¦ · 3.4 times more likely to die from heart disease, 3.4 times more likely from diabetes, 3.8 times more likely from an accident, 5 times

Treatments for Insomnia - Saint Louis Universitystarklab.slu.edu/neuro/Treatments for Insomnia.pdf · People with chronic insomnia are more likely to develop psychiatric problems.

Treatments for Insomnia - Saint Louis Universitystarklab.slu.edu/neuro/Treatments for Insomnia.pdf · People with chronic insomnia are more likely to develop psychiatric problems.