Social media for melbourne - Hospital Authority · •People in Hong Kong more likely to favour...

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Source of image: Buildingchangetrust.org Using social media for impact, influence and spread in healthcare Dr Helen Bevan @HelenBevan

Transcript of Social media for melbourne - Hospital Authority · •People in Hong Kong more likely to favour...

Page 1: Social media for melbourne - Hospital Authority · •People in Hong Kong more likely to favour “experience-based” sources of information* •People in the USA more likely to

Source of image: Buildingchangetrust.org

Using social media for impact, influence and spread in

healthcare

Dr Helen Bevan@HelenBevan

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What is Social Media?

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Social media represents a global shift in how the health and care

system, people, patients, professionals and students connect

3@HelenBevan

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The healthcare industry is changing with incredible speed, and one of the major

contributors to this change is the dramatic upsurge in healthcare communication

brought on by social media

Symplur

4@HelenBevan

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Most utilised social media channels in Hong Kong

1. Facebook

2. WhatsApp

3. Weibo

4. WeChat

Source: ClickZ

@HelenBevan

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Most utilised social media channels in Hong Kong

1. Facebook

2. WhatsApp

3. Weibo

4. WeChat

Most utilised social media channels in health and healthcare improvement globally

1. Twitter

2. LinkedIn

3. WhatsApp

4. Facebook

Source: ClickZ

@HelenBevan

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The implosion of trust

Source: http://www.edelman.com/news/2017-edelman-trust-barometer-reveals-global-implosion /7

Peers are now as credible as experts

@HelenBevan @RachelAnnMorris #MEForum2018

http://www.edelman.com/news/2017-edelman-trust-barometer-reveals-global-implosion/
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The inversion of influence

Based on the Edelman Trust Index: the average of a country’s trust in the institutions of government, business,

media and NGOs

@HelenBevan

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A world of distrust: Edelman Trust Barometer

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A world of distrust: Edelman Trust Barometer

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We are witnessing the collapse of expertise and rise of collaborative sensemaking

David Holzmer

Source of image: ACCA@HelenBevan

The Collapse of Expertise and Rise of Collaborative Sensemaking
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Patients and social media

• Some of the most engaged and active audiences on social media are individuals coping with a disability or chronic condition

• People in Hong Kong more likely to favour “experience-based” sources of information*

• People in the USA more likely to favour “expertise-based” sources of information*

• It’s important to meet the craving for information with facts

*Hayeon Song et al (2016) Trusting Social Media as a Source of Health Information: Online Surveys Comparing the United States, Korea, and Hong Kong

https://www.ncbi.nlm.nih.gov/pubmed/?term=Song H%5BAuthor%5D&cauthor=true&cauthor_uid=26976273
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http://biggerboat.org/exploring-moodocs/MOODOCs(Massive, Online, Open, Disease Oriented Communities)

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http://biggerboat.org/exploring-moodocs/
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14@HelenBevan

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Flu outbreak detection

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Using Snapchat for behavioural change amongst young people in London

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We need to embrace social media

“An organisation that doesn’t embrace the digital expressiveness of its people is creating a disconnect and also a lost opportunity. The use of social media avenues to break down barriers to inclusiveness is effective in organisations of

any size, especially those that are geographically dispersed.”

Terri Lewis

@HelenBevan

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Empower your staff to be the voice of the organisation. They’ve got audience & credibility

@HelenBevan

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Social Media Guidelines

Source: British Columbia Patient Safety & Quality Council

Typically include:

Information about the context and benefits of using social media

What to be aware of and something about the process to follow in using social media

Principles to guide the use of social media tools in your professional capacity

Useful links

CONSULT BOTH YOUR ORGANISATIONAL & PROFESSIONAL GUIDELINES

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Six most influential

accounts for patient safety

Analysis: Rightrelevance.com

http://www.rightrelevance.com/search/influencers?query=patient%20safety&taccount=patientsafetyrr&time=1516636938.34

http://www.rightrelevance.com/search/influencers?query=patient safety&taccount=patientsafetyrr&time=1516636938.34
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Some of the graphics produced by my team have had over a million

link clicks and downloads via social media

@HelenBevan

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3 principles for spreading change in the era of social media

ACTIONABLE: The idea is designed to make you do something. It might start with sharing but it’s a call to action

CONNECTED: The idea promotes a closer connection with people you care about or share values with. It makes you feel part of a community and the network effect creates further spread

EXTENSIBLE: The idea can be easily customised, remixed, reshaped by people taking part. It’s structured with a common stem that encourages communities to alter and extend it

Jeremy Heimens, Henry Timms New Power: How it’s changing the 21st Century and why you need to know (2018)

https://www.amazon.co.uk/New-Power-Changing-21st-Century/dp/1509814183
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Making sure that only people who should be in hospital are in

hospital• The number of hospital beds occupied by

patients whose transfer of care has been delayed should be reduced to 3.5%

• Less than 15% of assessments [for continuing care] should take place in an acute hospital setting;

• a standardised performance dashboard

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70 day challenge: to give patients back one million

days of their precious time that would otherwise be wasted in bed

in a hospital or care home.

@HelenBevan

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@HelenBevan

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@HelenBevan

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#endpjparalysis: connected social communities

@HelenBevan @RachelAnnMorris #MEForum2018

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@HelenBevan

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@HelenBevan

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Royal Devon and Exeter Hospital

@HelenBevan

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University Hospitals Morecombe Bay

@HelenBevan

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East Sussex Healthcare

@HelenBevan

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#Theatrecapchallenge

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Communication errors have been implicated as the root

cause of nearly 70% of adverse events

Source of data: https://www.psnetwork.org/theatrecapchallenge-wheres-the-evidence/

#Theatrecapchallenge

https://www.psnetwork.org/theatrecapchallenge-wheres-the-evidence/
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#Theatrecapchallenge

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#Theatrecapchallenge: Extensible

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THE CARLAT REPORT PSYCHIATRY A CME …...People who ruminate are more likely to get stuck in depression, less like ly to benefit from treatments, and more likely to experience future

THE CARLAT REPORT PSYCHIATRY A CME …...People who ruminate are more likely to get stuck in depression, less like ly to benefit from treatments, and more likely to experience future

ecolez.net · That does not mean they feel (3) empathynt's more likely that the cats had leaned to associate their owners' smiles with rewards: people are more likely to spoil a cat

ecolez.net · That does not mean they feel (3) empathynt's more likely that the cats had leaned to associate their owners' smiles with rewards: people are more likely to spoil a cat

GLOBAL CORRUPTION BAROMETER AFRICA 2019 CITIZENS’ … · richest people, and young people aged 18-34 are more likely to pay a bribe than people aged 55 and over. Despite fears of

GLOBAL CORRUPTION BAROMETER AFRICA 2019 CITIZENS’ … · richest people, and young people aged 18-34 are more likely to pay a bribe than people aged 55 and over. Despite fears of

New Year, New Youimages.franciscanhealthcare.org/.../ww_newsletter... · People who regularly drink alcohol (especially 3 drinks or more per day) are more likely to suffer liver damage.

New Year, New Youimages.franciscanhealthcare.org/.../ww_newsletter... · People who regularly drink alcohol (especially 3 drinks or more per day) are more likely to suffer liver damage.

CELEBRATING 50 YEARS OF THE BEST OF PARADISE...more likely to take 3+ vacations outside the US in this past year 5x more likely to spend $20 or more on a bottle of wine 9x more likely

CELEBRATING 50 YEARS OF THE BEST OF PARADISE...more likely to take 3+ vacations outside the US in this past year 5x more likely to spend $20 or more on a bottle of wine 9x more likely

THE SOUTHERN EDUCATION FOUNDATION’S Public Policy … · become teen parents, more likely to be employed, less likely to be enrolled in public assistance programs, and more likely

THE SOUTHERN EDUCATION FOUNDATION’S Public Policy … · become teen parents, more likely to be employed, less likely to be enrolled in public assistance programs, and more likely

University of Connecticut Health Center · more likely to be Black and less likely to be Latino. Specifically, in 2010, 10.4 percent of the Connecticut population included people

University of Connecticut Health Center · more likely to be Black and less likely to be Latino. Specifically, in 2010, 10.4 percent of the Connecticut population included people

Escaping the Climate Trap? Values, Technologies, and Politics€¦ · technologies (Rochet and Tirole 2003). If green technologies became more attractive, people would be more likely

Escaping the Climate Trap? Values, Technologies, and Politics€¦ · technologies (Rochet and Tirole 2003). If green technologies became more attractive, people would be more likely

ARE INDIGENOUS PEOPLE LIKELY TO RECEIVE GREATER PENALITIES ...

ARE INDIGENOUS PEOPLE LIKELY TO RECEIVE GREATER PENALITIES ...

Way Beyond Marketing: The Rise of Hyper-relevant CMO · 29% Pioneer CMOs All Others more likely to be in-sourcing new capabilities. 29% more likely to be focused on their people as

Way Beyond Marketing: The Rise of Hyper-relevant CMO · 29% Pioneer CMOs All Others more likely to be in-sourcing new capabilities. 29% more likely to be focused on their people as

Department of Conservation National Survey...• more likely to have stayed at a basic DOC campsite • more likely to stay at a basic DOC campsite • more likely to have stayed at

Department of Conservation National Survey...• more likely to have stayed at a basic DOC campsite • more likely to stay at a basic DOC campsite • more likely to have stayed at

Traffic Safety Young People (Aged 18-24) Basic …Traffic Safety Basic Facts 2017 - Young People (18-24) - 2 - General old. In general, young people worldwide are far more likely to

Traffic Safety Young People (Aged 18-24) Basic …Traffic Safety Basic Facts 2017 - Young People (18-24) - 2 - General old. In general, young people worldwide are far more likely to

Rich state, poor state, red state, blue state: What’s the ...socrates.bmcc.cuny.edu/jsamuels/math150/article...In poor states, rich people are much more likely than poor people to

Rich state, poor state, red state, blue state: What’s the ...socrates.bmcc.cuny.edu/jsamuels/math150/article...In poor states, rich people are much more likely than poor people to

Cash Use in New Zealand and coins... · 7. Younger adults are more likely to do their banking mainly online while older people are more likely to do it in-branch or at an ATM. 8.

Cash Use in New Zealand and coins... · 7. Younger adults are more likely to do their banking mainly online while older people are more likely to do it in-branch or at an ATM. 8.

Quitlink : a peer supported smoking cessation research project€¦ · Smoking and people with mental ill health •People living with schizophrenia are at least 5 times more likely

Quitlink : a peer supported smoking cessation research project€¦ · Smoking and people with mental ill health •People living with schizophrenia are at least 5 times more likely

Modestina Modestou, PhD Center for Educational Research ......more likely to attend adult learning activities. People with higher skills tend to have jobs that require more continuous

Modestina Modestou, PhD Center for Educational Research ......more likely to attend adult learning activities. People with higher skills tend to have jobs that require more continuous

Walking on the Wild Side: Distracted Pedestrians · people more likely to be distracted. Pedestrian distraction, even by 14 percent of people crossing at an intersection, presents

Walking on the Wild Side: Distracted Pedestrians · people more likely to be distracted. Pedestrian distraction, even by 14 percent of people crossing at an intersection, presents

More likely than not* - PwC

More likely than not* - PwC

Chapter 12 ILLEGAL DRUGS ILLEGAL DRUGS. PRE - TEST People with low self-esteem are more likely to abuse drugs than people with high self-esteem People.

Chapter 12 ILLEGAL DRUGS ILLEGAL DRUGS. PRE - TEST People with low self-esteem are more likely to abuse drugs than people with high self-esteem People.

Rural youth are: Up to 4 times more likely to commit suicide Up to 5 times more likely to be involved in a motor vehicle accident Up to 4 times more likely.

Rural youth are: Up to 4 times more likely to commit suicide Up to 5 times more likely to be involved in a motor vehicle accident Up to 4 times more likely.