Social media-for-manufacturing
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Transcript of Social media-for-manufacturing
Social Media
Creating value for the Manufacturing organization
Beyond the Hype
The Three Golden Gotta-Do’s
• Real Estate• Policy• Monitoring
So What?
• Social and Search• The Blog is Pivotal• Digital Footprint
Less FormalMore OpinionFrequentAllow for commentary
Tools
• 140 character limit• Can link to other material• #Hastags• Twitter Chat
Tools
• Goals• Identify Voice / Persona• Identify Audience• Benchmarking• Focus Plan• Monitor and Listening Plan
Twitter: @ricdragon
Process
• Monitor• Measuring Against Benchmarks• Improve
The Cycle
Thank you.Ric DragonDragonSearchKingston, NY 12401/US845.383.0890 | [email protected]: @ricdragonhttp://www.dragonsearchmarketing.com/social-media-marketing-process-template-
library/