Hospitals. Introduction History of Hospitals Hospitals vs. Hospice.
Social Media for Hospitals #HTH11SC #SM4H Sherra M. Bell @ConsultSherra.
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Transcript of Social Media for Hospitals #HTH11SC #SM4H Sherra M. Bell @ConsultSherra.
![Page 1: Social Media for Hospitals #HTH11SC #SM4H Sherra M. Bell @ConsultSherra.](https://reader037.fdocuments.in/reader037/viewer/2022110322/56649d1b5503460f949f0791/html5/thumbnails/1.jpg)
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Social Media for
Hospitals
#HTH11SC#SM4H
Sherra M. Bell @ConsultSherra
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It’s Who You Know!
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Define “Social Media” and explain investing resources here
Recognize possibilities and define pragmatic healthcare uses
Identify tactical considerations and resources to support future efforts and explorations
Learning Outcomes:
![Page 5: Social Media for Hospitals #HTH11SC #SM4H Sherra M. Bell @ConsultSherra.](https://reader037.fdocuments.in/reader037/viewer/2022110322/56649d1b5503460f949f0791/html5/thumbnails/5.jpg)
Pop culture teaches patients to expect social connectivity
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[Children's Healthcare of Atlanta], Emory Healthcare (FB1),Emory Johns Creek Hospital, Emory University Hospital, Grady Health, Gwinnett Medical Center (FB3) Houston Healthcare, Marcus Autism Center, MCG Health Children's Medical Center, MCGHealth, Memorial University Medical Center (FB5), Piedmont Hospital, Shepherd Center, Southern Regional Health System, St. Francis Hospital (FB4), St. Joseph's / Candler Hospitals, Tanner Health System (FB2) University Health Care System, WellStar Health System
In Georgia (so far):
Per http://ebennett.org/states/georgia/ + @AaronMcKevitt
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80% of Internet users gather health information online
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The use of web-based and mobile technologies to turn communication into interactive dialogue.
Social Media:
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A blending of technology and social interaction for the co-creation of value.
Social Media:
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Still?
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So ManyWays toThinkAboutTools &Strategies!
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Social Media Comparison 2011
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The benefits of social media marketing
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K.I.S.S.
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K.I.S(uper).S.
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Event Promotion
Patient Feedback
Crisis Communication
Opportunities
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Hospital Updates
Information /“Tips”
Crisis Communication
Opportunities
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Virtual Chamber of Commerce
Contact Manager
Niche Discussion Forums
Opportunities
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Spontaneous Moments
Humor & Humanity
Information /“Tips”
Opportunities
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Patient Celebrations
Facility Renovation Updates
Event Archives*1 Picture = 1000 words
Opportunities*
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Opportunities
How-To
Opinions
Ideas
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Promote Visitation
Onsite Info/Tips
Crisis Communication
Opportunities
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Geolocation
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QR Codes
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text4baby.org
quitlinenc.com
Fundraising
Opportunities
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Would you talk like this?
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Or this?
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http://www.thestrategyweb.com/study-is-social-media-a-traffic-driver-to-corporate-websites
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Develop localized community by establishing genuine relationships one at a time.
Use the tools to establish yourself and your hospital as a trusted source of useful information.
Give to get. Thank often. Listen much.
The Challenge:
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Social MediaPolicies,HIPPA,&CrisisCommunications
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http://ebennett.org
http://flowtown.com
http://mashable.com
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Define “Social Media” and explain investing resources here
Recognize possibilities and define pragmatic healthcare uses
Identify tactical considerations and resources to support future efforts and explorations
Learning Outcomes: