Social Media for Global Health ghc2011
-
Upload
forum-one -
Category
Health & Medicine
-
view
789 -
download
0
description
Transcript of Social Media for Global Health ghc2011
Social Media For Global Health
#GHC2011 Social Media Workshop
Suzanne Rainey June 13, 2011
With special thanks to: Andrew Cohen / @AndrewJCohen
Suzanne Rainey @suzrainey [email protected]
Chris RoGler @iHapa [email protected]
Angela Milton @angiemilton [email protected]
We are…
o Overview of Social Media Landscape o Understanding of Tools o How to Develop a Strategy o PuQng it into Global Health Context o Fun Time o Surprise! Contest!
Goals for Today
It’s story time!
www.twiGer.com/VeryShortStory
Thanks @AndrewJCohen!
Global Health “Products”
Publish > Summarize > Share
Step 1: Publish
Step 2: Summarize
Step 2: Summarize
Step 3: Pick YOUR Channel
Step 4: Multiply
Let Your Data do Your Work
Step 4: Multiply
Just pieces of a puzzle
Presence Framework
Home Base 50% of Zme
Outposts 40% of Zme
Passports 10% of Zme
Adapted from work by Chris Brogan
Your Site
Listen ParZcipate
Community Building & Social
Networking Generate Buzz
Less Time More Zme
1 hr 5 hr 8 hr 12 hr
Share Content
Credit: hGp://beth.typepad.com/beths_blog/2008/10/how-‐much-‐Zme-‐d.html
Beth Canter’s guide to managing your social media
What do you use?
Why Facebook Matters
• Most visited site on the Internet
• Over 70 billion visits daily
• Largest photo repository
• Growing email service
Who uses it?
• 600 million acZve users
• 164 million U.S. users
• Skews female, younger
• Growing fast among 55+
• Average: 130 friends
March 2011
• 164 million U.S. users
• 12 minutes/day
• 5.8 hours in March 2011
• 53 billion minutes
• Equivalents: 100,000 years
• ~ 9 Wikipedias
“New” Groups Pages
Purpose Small groups MarkeZng
Privacy Open, closed or Secret Always open
Vanity URLs
Engagement Metrics
Groups vs. Pages
www.facebook.com/pages/create.php
What is it good for?
Asking quesZons Professional networking
CollaboraZon Building credibility 100 million users
Creating a LinkedIn Group
LinkedIn Groups: Open or Closed
LinkedIn Groups: Access Options
Open Group Member-‐only Group
Discussion visibility Anyone Members Only
Indexing by search engines
Sharing to TwiGer and Facebook
Anyone on LinkedIn can contribute
Manager opZon
LinkedIn Groups: Open vs. Closed
What is it good for? Link sharing
Field reports
Event promoZon
Simple conversaZons
Finding out what people are saying
Reaching influenZals
100 million users (but only 20% Tweet)
user menZons
shortened URL
hashtag
Znyurl.com, bit.ly, ow.ly
@iHapa, @USAID, @rajshah, @BillGates
#GHC2011, #midwives, #HealthSystems, #HIV,
Anatomy of a Tweet (140 Characters)
hashtag user menZon
shortened URL
www.hootsuite.com
Pulling it Together
More Social Sites
Questions & Answers
Writing for your Audience
Content, Content, Content! • Post daily
• Be interesZng, engaging
• Ask quesZons
• Respond
• Say “thank you”
Audience Grows from
Content, content, content!
Self-‐promoZon
Selflessness (retweets/acknowledgment)
Tracking and adapZng
Wrapping Up...
Final TIPs
• Tell Stories
• Write for your audience
• Post regularly
• Start small
Suzanne Rainey @suzrainey [email protected]
Chris RoGler @iHapa [email protected]
Angela Milton @angiemilton [email protected]
Thank You!
With Special Thanks: @AndrewJCohen