HOW TO PROMOTE YOUR EVENT

• Earned Marketing

• What is Social Media?

• Facebook

• Twitter

• Reporting from your Event

• Q&A

FLIGHTPLAN

EARNED MARKETING

• A new Dimension to

• Marketing

• Customer Service

• Communication

• Networking

• A new Customer

• Connected

• Informed

• Greater Reach

WHAT MAKES MEDIA SOCIAL

WHO IS USING SOCIAL MEDIA?

• Consistent Quality Content

• Start well before the event

• Activate your Network

• If you decide to have a

dedicated presence – plan to

maintain it!

SOCIAL MEDIA IS A MARATHON

Facebook

• Largest number

• Easy access

• Your target audience

• Users > your Fans

Twitter

• Open Platform

• Find customers by keywords

• Users might not know you

before

OK….. BUT WHAT?

• Likes

• Promote your business

• No Personal information

collected

• Indexed by Google

• Open to the Internet

• Facebook Pages often rank

higher than web sites

• Friends

• Private information

• NOT for promoting your

business

• “Subscribe” to public figures

• Various levels of privacy

protection

FACES OF FACEBOOK

Private Profile Brand (Fan) Page

• Likes

• Promote your business

• No Personal information collected

• Indexed by Google

• Open to the Internet

• Facebook Pages often rank higher

than web sites

• Run contests and sweepstakes

(additional apps required)

• Good for small groups

• Hard to manage

• Don’t ask people without

asking!

FACES OF FACEBOOK

Groups Brand (Fan) Page

FACEBOOK EVENTS

QUESTIONS

• Utilize your network

• Build excitement

• Connect participants

• Introduce the

#hashtag

• Talk about Event

• Ask Questions

• Push the link to more

information

TWITTER

BEFORE THE EVENT

#HASHTAG

• http://youtu.be/jGbLWQYJ6iM

• Short

• Unique (if possible)

• Avoid Acronyms

• #2012FCP = Targeted

• Research existing #hashtag

• Explain Hashtag if needed

• Helps Audience keep track

• Helps Branding

• Draws attention

THE RIGHT #HASHTAG

Why? How?

Make a Badge

Timebadger.com

Twibbon.com

Allow your fans to show

their support

• Dedicated Twitter crew

• Dedicated Twitter account (?)

• Tweet Pictures, results….

• RT Participants

• Answer questions in real time

• “Cover it Live”

• Draw interest to your cause

• Report for people who couldn’t

make it

• Motivate audience for the next

event

• Promote your organisation

• Create a lasting impression

REPORTING FROM YOUR EVENT

Why? How?

COVER IT LIVE

• http://www.coveritlive.com/