Social Media for Event Planners
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22-Oct-2014 -
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Transcript of Social Media for Event Planners
Making Social Media RelevantMay 2011
So Why is Everyone So Excited?
The Benefits of Social Media
660 million registered users
200 million users
Delivering 2B streams/day,
100 million members
Just the Facts, Ma’am
17 million Facebook members
3 million Twitter users
17 million YouTube users
57% of online Canadians use social networks at least once a month; 82% of Gen Y consumers use social networks each month
17 Million Canadians…..
….are in the workforce
….have a pension plan
….own life insurance
….have access to recycling
….use wireless services
….have a passport
….filed their taxes online in 2008
Strongest growth
Conversations Engagement
Relationships Authenticity
Transparency
The Novelty’s Over…….
Social Relevance
Getting Started
The Importance of Listening
Strategy
Goals/Objectives
Target Audience
The Competition
Why Social Media…..Versus Something Else?
Tactics
Who
What
How Much
When
Don’t Forget About Content
…..And Measuring Activity
Cross Pollinate
- Insight & information- Domain expertise- Powerful content “engine” - Google loves blogs
Why Blog? ?
Variety is the Spice of Life
• Easy and quick• Real-time Conversations• Multiple purposes• Great listening tool
Why Twitter?
Why YouTube/Video?
- Everyone love videos
- Google loves videos
- Multiple purposes
Canadians Love Watching Videos
Great One-Two Punch
Build Community
Deliver Engaging Content
- Online Resume- Networking/Relationship building- Research- Recruitment/Job Searches- Business Development/Sales- Expanded digital footprint
Why ?
Your Profile
Exercise
LBS, Anyone?
Walk Before You Run