Social Media for Educators - A Web 2.0 talk for TSPRA
34
Web 2.0 Trends Looking into the face of PR’s future Ed Schipul [email protected] www.schipul.com // www.brandtobedetermined.com Presented to Texas School Public Relations Association (TSPRA) March 18th, 2008 Harnessing the chaos to encourage collaboration and engagement
-
Upload
ed-schipul -
Category
Business
-
view
4.119 -
download
0
description
Ed Schipul discusses the power of Social Media and online networks with the Texas School Public Relations Association. Blogs, podcasts, photo and video sharing - educators and education technology advocates receive great brain candy and essential Social Media strategy for growing their schools.
Transcript of Social Media for Educators - A Web 2.0 talk for TSPRA
Web 2.0 TrendsLooking into the face of PR’s future
Ed [email protected] www.schipul.com // www.brandtobedetermined.com
Presented to Texas School Public Relations Association (TSPRA) March 18th, 2008
Harnessing the chaos to encourage collaboration and engagement
Will YOUR school look like this in 20 years?EduNation - English class in Second Life (http://blog-efl.blogspot.com/)
What we’ll talk about
• Old vs. New Media - making our way to Web 2.0
• The new PR tools
• How Web 2.0 is changing your world
It’s not the technology, it’s the people!
Traditional (old) Media
Social (new) Media
Feel overwhelmed?(me too)
Find your happy place
Social Media is a conversation...
... and people you know are already participating!
But how do they do it?
User Generated Content rocks!
• Users create their own content
• PR pros relinquish control
• Real, everyday people:- Share- Collaborate- Influence- Publish- Connect- Communicate- Grow- Change the world
Welcome to the Blogosphere
• Interactive
• Conversational
• Cost-effective
• Powerful connectors
Social Media Tools
Easy as:
Edublogs - Online Blogging teacher networkhttp://www.edublogs.org
A high school English teacher’s musingshttp://lamppost.ca/Blog
What does the Blogosphere say about you?
Google Trends search: www.google.com/trends
Technorati search: www.technorati.com
Podcasts - How an iPod makes you smartSocial Media Tools
http://www.flickr.com/photos/ollyhart/123420044/
• Low-tech recorded online ‘radio shows’
• Amazing knowledge sharing
• Easy to create and add for faculty, parents or students
Find your inspiration:- www.epnweb.org
- http://recap.lotd.uk/podcasting - http://johnmerrow.blogspot.com
RSS - Maintaining your brillianceSocial Media Tools
How does it all work?
Online video - beyond stupid pet tricks
www.youtube.com/user/DukeUniversityImprov
Social Media Tools
Duke University improv campus club performances
Practical K-12 teaching resources for teachers and students
www.teachertube.com
Gallaudet Univ. speaks to their true audience
http://news.gallaudet.edu/?id=12505http://www.youtube.com/watch?v=GjgNY4bppE8
Alumni newsletter on YouTube School president semester update on Web site
Who is your audience and what can you share with them?
Attract eyeballs with shared online photoswww.flickr.com // www.picasaweb.google.com
Everyone likes pictures
Library of Congress teaches onlinehttp://www.flickr.com/photos/library_of_congress
"While not originally developed as an education
tool, Flickr, and other social networking
technologies have the ability to play an
important part in student motivation, retention
and learning...”http://www.techlearning.com/story/showArticle.php?articleID=172302903
Social NetworksSocial Media Tools
http://teachers.yahoo.com Up and coming teacher and
curriculum collaborative network
http://nextgen.ning.com Educators devoted to using
new online technologies
Second Life = Virtual Classrooms!
Online school collaboration in a virtual space: www.skoolaborate.com
Social Bookmarking - Sharing the love
• Organized and accessible spot for all of your favorite links
• Share links with people that have similar topics of interest
• Get great brain candy in return
• Easy automatic Blog posts!
Social Media Tools
www.edutaagger.com K-12 focused social
bookmarking community
http://del.icio.us Popular bookmarking
community
http://www.ma.gnolia.com Found is the new search
Social Powerpoint-ing with Slideshare
• Share
• Learn
• Be famous
• Find other brains like you
www.slideshare.net Find Ed’s presentation at
www.slideshare.net/eschipul
BE HEARD!!!
Grow your brain
Empower those around you
Thanks for participating today!
Ed Schipul
CEO, Schipul - The Web Marketing Companywww.schipul.com // www.tendenci.com (281) 497.6567
Blog: www.brandtobedetermined.com Flickr: www.flickr.com/photos/eschipul Twitter: www.twitter.com/eschipul
Find my slides on Slideshare: www.slideshare.net/eschipul
Extra resources
• Books to read:- Naked Conversations - Scoble / Israel
• TED with Sir Ken Robinson Do Schools Kill Creativity?http://www.youtube.com/watch?v=iG9CE55wbtY
• Blogs to read: - www.zephoria.org/thoughts - http://artichoke.typepad.com
• Educators using Social Bookmarking:- http://deli.cio.us/noon - http://del.icio.us/cbonner - http://del.icio.us/gcps
• Flickr for educators resources:- www.jakesonline.org/flickrsites.htm - http://k12online.wm.edu/usingflickr/usingflickr.html
