Social Media for Customer Loyalty and Brand Engagement
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Transcript of Social Media for Customer Loyalty and Brand Engagement
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Social Media Customer Loyalty & Engagement
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“Only 20% of marketing budgets are typically spent on retention.
Yet, in many cases, 75% of revenues comes from existing
customers.” Source: Flip the Funnel
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Acquisition
Retention
Referral
The Opportunity
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Let’s learn through Examples!
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Retargeting on Facebook
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Advanced Targeting: Email/Phone/UID
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© Digital Vidya www.digitalvidya.com Source: http://bit.ly/titanapp
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Tweet 2 Order
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Earn Extra Points for Social Media Integration
Send Tweet on behalf of customer
A tweet is 1/50th of frozen dessert.
Social Media Loyalty System
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Tweet 2 Order Tweet to Order
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“Talking to Zappos is like talking to a Friend who happens to sell Shoes.”
True Victory!
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Let’s continue this conversation…
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