Social media for corporate innovators and entrepreneurs June 15
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www.15inno.com 15inno by Stefan Lindegaard at LinkedIn Groups [email protected] Twitter: @lindegaard Google+: Stefan Lindegaard Social Media for Corporate Innovators and Entrepreneurs - Add Power to Your Innovation Efforts
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Transcript of Social media for corporate innovators and entrepreneurs June 15
www.15inno.com
15inno by Stefan Lindegaard at LinkedIn Groups
Twitter: @lindegaard
Google+: Stefan Lindegaard
Social Media for Corporate Innovators and Entrepreneurs- Add Power to Your Innovation Efforts
Internet and social media are key drivers for oSocial Media: A Game Changer for Innovation
Communities, idea platforms, Twitter and LinkedIn
Go beyond customer service, marketing, B2C!
…tools, services and platforms that drive virtual interaction and involvement for innovation efforts
Promote corporate innovation capabilities
Get market and competitor insights
Generate more ideas, faster
Identify and interact with innovation partners
Discovery: HIGH
Incubation: LOW / HIGH
Acceleration: HIGH
Internally: HIGH
SAP, IBM and Psion tap into communities
GE got valuable insights with Ecomagination
Whirlpool, GSK on LinkedIn
Sanofi-Aventis got 4-5 years of ideas in six months
What’s in it for me?
Purpose is not defined
Too many digital visitors; few residents
No proven first-mover effect, more Qs than As
Innovation (R&D, product & process development)In which ways has your organization benefited from the use of social media? (external focus)
Benefit todayNo benefit today, BUT future expectationsNo benefit today, AND no future expectationsDo not know
Increased feedback and inspiration to product- and process development with customers and external partners
Improved market insights, trends, technology development, competitor initiatives etc.
The open innovation process has a positive impact on the market – before marketing and sales
Improved access to cooperation with external innovation partners
Faster development cycles related to the development of new products and processes
Credit: SocialSemantic.eu
Get corporate guidelines in place
Map social media competence / opportunities
Understand OI strengths / weaknesses
Experimentation + Documentation = Change
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Researchers
Communicators (writers, but not corp comm!)
Networkers and speakers (real world)
Digital natives
Employees are not individuals
Creative commons, equal share
Layer approach in communities
Let go of IP
Direction, training, time – and courage to leave the comfort zone and be visionary!
www.15inno.com
15inno by Stefan Lindegaard at LinkedIn Groups
Twitter: @lindegaard
Google+: Stefan Lindegaard
Cases, Webinar, Questions?
www.15inno.com
15inno by Stefan Lindegaard at LinkedIn Groups
Twitter: @lindegaard
Google+: Stefan Lindegaard
13.15: Morning reflections13.30: Dealing with IP issues14.30: Break14.50: Communicating through Social Media15.30: Other issues16.00: Closing remarks
Make ecosystem visible and connect partners
Build on the ideas of others
Share quality insights and develop skills
Physical and virtual interaction goes hand-in-hand
