Social media for community star
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Social media What is it and why use it? Ben Harris-Roxas Harris-Roxas Health health impact consulting
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Transcript of Social media for community star
Social mediaWhat is it and why use it?
Ben Harris-Roxas
Harris-Roxas Healthhealth impact consultingwww.harrisroxashealth.com
My experience
What do we mean by social media?
The big two
Social networking amongst teenagers
Second tier
Older platforms
Location-based
Social, Local, Mobile
Social, Local, Mobile
Newcomers
It’s a crowded field but
don’t be overwhelmed
Essential feature:Two way communication
The continuing relevance of broadcast media and
other comms
Who’s using it?
Internet use by age groups
Social media use
Source: Johanna Blakley
The picture is evolving
Good examples
Queensland police during the floods
benhr.net/qldpolicefloods
HCSMANZ discussion group
Destroy the Joint
NSW Cancer Council Campaigns
Lock the Gate
Critical concepts
Audience isn’t simple
Amplification
Shifting the relationship
Community building
Campaigns vs Presence
Approaches organisationsare taking
Internal comms
Broadcast
Broadcast and response
Broader engagement
Social media policies
NSW Government Draft
Social Media Policy
1. Do not mix the professional and the personal in ways likely to bring your employer into disrepute.2. Do not undermine your effectiveness at
work.3. Do not imply employer endorsement of
your personal views.4. Do not disclose confidential information
obtained through work.
Not having a social media policy is no longer sufficient
“[The employee] would be wise to take note of a comment he posted on his Facebook page on 11 November 2010. That comment read: “Law of Probability - The probability of being watched is directly proportional to the stupidity of your act.” Here is wisdom.” Commissioner Roberts of Fair Work Australiaabout the Linfox case
Hands on with Facebook and Twitter
Risks and opportunities
Organisational introversion
Wanting to “go viral”
“It’s not hard to interweb”
You can benefit
Tips and tricks
BufferBit.ly
Other metrics
Understanding the Facebook algorithm
HIA Blog
Options for you?
Why bother?
Source: Orbmiser
These slides are available atwww.slideshare.net/benharrisroxas
Email: [email protected]: @ben_hrFacebook: facebook.com/benhr
Harris-Roxas Healthhealth impact consultingwww.harrisroxashealth.com
