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o  3 times more likely to trust peer opinions over advertising for purchasing decisions - Jupiter Research

o  1 word-of-mouth conversation has impact of 200 TV ads - BuzzAgent

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Social media sites are the fastest-growing category on the Web, doubling traffic over the last year.

o 73% of active online users have read a blog o 45% have started their own blog o 39% subscribe to an RSS feed o 57% have joined a social network o 55% have uploaded photos o 83% have watched video clips

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