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Social Media for Coaches
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Social Media & Swimming Bess Auer
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Slideshow created for my presentation at the International Swim Coaches Association. Although this is geared for swim coaches, it is applicable to any sport. Basic information and stats on social media provided.
Transcript of Social Media for Coaches
Social Media & Swimming
Bess Auer
Bess Auer
Bess AuerEducator, blogger, social media pro
Bess AuerHost of the largest blogger and social media conference in the southeast
Educator, blogger, social media pro
Bess AuerHost of the largest blogger and social media conference in the southeast
Educator, blogger, social media pro
Founder of FloridaSwimNetwork.com
Bess AuerHost of the largest blogger and social media conference in the southeast
Educator, blogger, social media pro
Founder of FloridaSwimNetwork.com
Broadcaster of University of Florida Swimming and Diving Meets
Bess AuerHost of the largest blogger and social media conference in the southeast
Educator, blogger, social media pro
Founder of FloridaSwimNetwork.com
Broadcaster of University of Florida Swimming and Diving MeetsSwim wife and swim mom
The language of today’s swimmers... do you speak it?
The language of today’s swimmers... do you speak it?
Texting
The language of today’s swimmers... do you speak it?
Texting
Facebooking
The language of today’s swimmers... do you speak it?
Texting
Facebooking
Tweeting
The language of today’s swimmers... do you speak it?
Texting
Facebooking
Tweeting
Instagrams
The language of today’s swimmers... do you speak it?
Texting
Facebooking
Tweeting
Instagrams
Snapchats
The language of today’s swimmers... do you speak it?
Texting
Facebooking
Tweeting
Instagrams
Snapchats
Video
The language of today’s swimmers... do you speak it?
Texting
Facebooking
Tweeting
Instagrams
Snapchats
Video
The language of today’s swimmers... do you speak it?
Why Learn Their Language?
Why Learn Their Language?
Why Learn Their Language?
Why Learn Their Language?
Why Learn Their Language?
Why Learn Their Language?
Why Learn Their Language?
Personal Page
Personal Page
You don’t ever have to post.
Personal Page
You don’t ever have to post.
You don’t ever have to friend somebody.
Personal Page
You don’t ever have to post.
You don’t ever have to friend somebody.
Nobody ever has to know you are on there.
Personal Page
You don’t ever have to post.
You don’t ever have to friend somebody.
Nobody ever has to know you are on there.
You must have a personal page to set up a “Fan Page”
Location and Hours
Location and Hours
ImportantInfo
Location and Hours
ImportantInfo
Work Outs
Location and Hours
ImportantInfo
Work OutsPhotos and
Video
Location and Hours
ImportantInfo
Work OutsPhotos and
Video
Why Have a Fan Page on Facebook?
Why Have a Fan Page on Facebook?
Why Have a Fan Page on Facebook?
Why Have a Fan Page on Facebook?
Why Have a Fan Page on Facebook?
Why Have a Fan Page on Facebook?
Why Have a Fan Page on Facebook?
We follow
Read articles
Read articles
Connect with Coaches
Read articles
Connect with Coaches
Follow Olympians
Read articles
Connect with Coaches
Follow Olympians
Promote your swimmers
RT = Retweet
RT = Retweet
RT = Retweet
Do that here
@JohnLohn = John Lohn
@JohnLohn = John Lohn
Anytime you mention a username, that user will see it.
Links can be placed for the reader to click.
Hashtags tag a tweet so it will show up in a particular search.
Why Be on Twitter?
Why Be on Twitter?
Why Be on Twitter?
Why Be on Twitter?
Why Be on Twitter?
Why Be on Twitter?
Why Be on Twitter?
Social Media Pitfalls
Save the Scholarship
The language of today’s swimmers... do you speak it?
Texting
Facebooking
Tweeting
Instagrams
Snapchats
Video
77% of adolescents have a cell phone
77% of adolescents have a cell phone
83% use at least one social media account
77% of adolescents have a cell phone
83% use at least one social media account
22% say they access a social media account over 10 times per day
77% of adolescents have a cell phone
83% use at least one social media account
22% say they access a social media account over 10 times per day
In 2012 one-third of colleges say they denied an applicant due to social media postings
77% of adolescents have a cell phone
83% use at least one social media account
22% say they access a social media account over 10 times per day
In 2012 one-third of colleges say they denied an applicant due to social media postings
57% of colleges now pay companies to monitor their student-athlete postings
What Are Colleges Looking For?
What Are Colleges Looking For?
89% use social media to aid in recruitment
What Are Colleges Looking For?
89% use social media to aid in recruitment
Over half regularly screen applicants’ postings
What Are Colleges Looking For?
89% use social media to aid in recruitment
Over half regularly screen applicants’ postings
27% google a prospective athlete
What Are Colleges Looking For?
89% use social media to aid in recruitment
Over half regularly screen applicants’ postings
27% google a prospective athlete
25% turn to Facebook first
What Are Colleges Looking For?
89% use social media to aid in recruitment
Over half regularly screen applicants’ postings
27% google a prospective athlete
25% turn to Facebook first
35% of applicants are rejected due to inappropriate or offensive postings
What to Watch For as a Coach:
What to Watch For as a Coach:
Bullying or violent postings
What to Watch For as a Coach:
Bullying or violent postings
Risque photos or overtly sexual references
What to Watch For as a Coach:
Bullying or violent postings
Risque photos or overtly sexual references
Language: cursing, racist or bigoted
What to Watch For as a Coach:
Bullying or violent postings
Risque photos or overtly sexual references
Language: cursing, racist or bigoted
References to drugs or alcohol
What to Watch For as a Coach:
Bullying or violent postings
Risque photos or overtly sexual references
Language: cursing, racist or bigoted
References to drugs or alcohol
Bad-mouthing of other swimmers, teams, or colleges
Notify and Involve the Parent:
Notify and Involve the Parent:
“Have swimmer’s future in mind”
Notify and Involve the Parent:
“Have swimmer’s future in mind”
“This is what colleges are denying students for”
Notify and Involve the Parent:
“Have swimmer’s future in mind”
“This is what colleges are denying students for”
It is not your job to parent, but simply let the parent be aware of the swimmer’s postings
Notify and Involve the Parent:
“Have swimmer’s future in mind”
“This is what colleges are denying students for”
It is not your job to parent, but simply let the parent be aware of the swimmer’s postings
Use facts to back up any concerns
High Tech ToolsEngage your swimmers
Just talk! State the tips and reminders you want your swimmer to remember
Just talk! State the tips and reminders you want your swimmer to rememberText it right to your swimmer’s phone to listen to later.
Narrate the race and audibly evaluate the stroke.
Narrate the race and audibly evaluate the stroke.Text it right to your swimmer’s phone to watch later.
Coach’s Eye - $4.99Illustrate a video clip then send it to your athlete.
Capture Something Great?
Capture Something Great?
Post it!
Reminders:
Reminders:
What you post is public.
Reminders:
What you post is public.
Double-check spelling and grammar.
Reminders:
What you post is public.
Double-check spelling and grammar.
Beware posting photos and names of age groupers.
Reminders:
What you post is public.
Double-check spelling and grammar.
Beware posting photos and names of age groupers.
Focus on positive messages.
Reminders:
What you post is public.
Double-check spelling and grammar.
Beware posting photos and names of age groupers.
Focus on positive messages.
Avoid private messaging.
Reminders:
What you post is public.
Double-check spelling and grammar.
Beware posting photos and names of age groupers.
Focus on positive messages.
Avoid private messaging.
Educate your swimmers and parents.
More Info:
@Bess_Auer
@SwimmerJoe
@SwimIsca
@FlaSwimNetwork
