Social media for charitable foundations - Association of Charitable Foundations (ACF) presentation
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Transcript of Social media for charitable foundations - Association of Charitable Foundations (ACF) presentation
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Social media for foundations
James Grant, Joseph Rowntree Foundation
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Agenda
James Grant / [email protected]
1. Introduction to social media2. How social media can be useful for
foundations 3. Strategy4. Creating great digital content5. Top tips and tools
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For foundations, what is social media good for?
James Grant / [email protected]
Launching/promoting work Profile and networkingIncreasing (traditional) media coverageStakeholder mapping and monitoringBeing humanBrandingTransparencyEngaging/mobilising supportersIncreasing audienceImpact analysisMaking more of what you’re already doing
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Launching/promoting work
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Strategy
James Grant / [email protected]
1. Objectives 2. Resources 3. Prioritise 4. Content / tools 5. Agree a plan6. Capture and communicate
constantly7. Analyse
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JRF Strategy
James Grant / [email protected]
Objectives- increase impact of research in public policy in order to reduce poverty in UK- target content to the people it’s intended for- increase profile of staff and support them to develop their professional networks- protect and strengthen brand
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JRF Strategy
James Grant / [email protected]
Target audience = policymakers and opinion-formers (MPs, media, campaigners, practitioners)
ResourcesResearch reportsHistorical archive of research reportsStaffBrand/reputationWebsite
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JRF Strategy
James Grant / [email protected]
Capturing and communicating• tweet from events (quotes and photos, etc.)• team effort to favorite/retweet key tweets
(ensures nothing is lost)• judge who is/isn’t engaging with the
content online • gather data from tweets, Google Analytics
and anecdotal evidence of impact, circulate
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Basics of creating great digital content
James Grant / [email protected]
• Think digital first• Make it mobile• Be visual• Keep it short• Think carefully about the title• Be interested and interesting• Tell stories• Use video• Capture as you go
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There’s no such There’s no such thing as a thing as a captive captive audience!audience!
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The online audience is....
• Busy (drip-feed)• Negotiating a lot of different content• Skimming• Not reading/watching to the end of
anything• Not going to work hard to understand
what you mean• Not coming to you • Not going to see it the first time you
share it
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How to identify opportunities for creating
great online content
• Keep abreast of current debate / mood
• Respond to current debate / mood• Anticipate debate • Recognize a story
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