Social Media for Career and Business Branding
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The Social Web:More Than “What’s For Dinner”
11.3.09
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What’s on the docket?
Introduction
From your vantage point
From the employers perspective
Developing your social strategy
Reminders
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Introduction
Just a dad, moonlighting as a PR exec, photographer and civilian journalist
17 years experience– 8 yrs with agencies– 6 yrs marketing mgmt/biz dev– 3 yrs as a journalist
Clients: Keurig, Wells Fargo, Best Doctors, Biogen, The Dimock Center, YMCA of Greater Boston and more
Good Will Hunting Connections
Degree in Journalism, NU
Blogs: donMARTELLI [dot com]BlogcriticsEvery Other ThursdayTechnorati
Twitter: @bigguyd
Who Me?
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From your vantage point
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People are…
…listening
…following
…voting
…friending
…watching
…talking
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300 million active users as of (Oct 09)– Age 30s, 40s, 50s fastest growing segments
130 million members (May 09)
30 million members (May 09)
50 million members (Sept 09)
40 million members (09)
84.8 million viewers watched 4.3 billion
videos (50.4 videos per viewer) (Mar 08)
The numbers don’t lie
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The conversation prism
By Brian Solis of PR 2.0. - http://www.briansolis.com/2008/08/introducing-conversation-prism.html
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From the employers side
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What do HR professionals use social for?
Source, Jobvites Inc, 2009
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Where’s the money being spent on candidate attraction?
Likely to spend more in FY10 Likely to spend less in FY10
Source, Jobvites Inc, 2009
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Has your organization hired an applicant through social media?
Source, Jobvites Inc, 2009
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Why Are They Using The Social Web?
1. Easier to locate talent
2. More honest data as profiles are essentially peer reviewed
3. Easier to leverage your network to locate and reach talent
4. Relationship context helps build a trusted communication environment
5. Can do better reference checking
Source: onrec.com
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What does it all mean?
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Before and After
Prior to 2005 2009 and beyond
Present yourself well in applications and interviews
Present yourself in a good light to potential employers
Look, act and sound as if you would be a good employee
Utilize your network well
Manage your online profile carefully
Maintain consistency of your brand
Does a Google search make you seem employable?
Utilize your online and offline networks
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Developing your personal brand
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Building your strategic social roadmap
1. Assess digital footprint
2. Identify expectations
3. Define your plan
4. Create your brand
5. Implement your plan
6. Assess your results
7. Tweak your plan
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1. Assess your digital footprint
you
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2. Identify your expectations
Increase exposure
Build brand awareness
Increase traffic
Increase connections
Increase opportunities
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3. Define your plan
Determine your POV
Select your tools– LinkedIn– Blogs– Facebook– Twitter
Determine a schedule of regular activities
Set goals
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4. Create your brand
Things to consider:
Your personality
Your P.O.V.
Your uniqueness
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5. Implement your plan
Commit to engagement at a certain frequency for a given period of time
Put these into your daily schedule
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6. Assess your results
In 30-60 days:
Google yourself again
Google your key words
Get updates on your friends, followers, fans, connections and visitors
Assess your career potential visibility
Assess your career growth, clients and revenue
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7. Tweak your plan
Evaluate your results and adjust
Continue doing those things that have proven most effective
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A few good reminders
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Best practices to keep out of trouble
Be authentic, be yourself
Cocktail party consciousness
Be thoughtful about what you put in writing
Put party pictures in private groups
Never assume anything is private
Be aware of who you allow into your networks
Be diplomatic in engaging with others
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Owning your digital footprint
Determine your keywords, your name, nick name, short name, married name, which do you want to own?
Buy your domain and a build simple website or blog
Create social media profiles using keywords
Blog positioning your credibility, personality or expertise/thought leadership
Twitter, Facebook, LinkedIn, etc.
Comments, ratings, review (using your keyword name)
2.0
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Integrate social to your resume
Include in your contact info:– You.com website url– Blog url– LinkedIn url– Attach a copy LinkedIn of your recommendations– Any other social profiles used for business
(Twitter)
And be prepared to be…
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Questions???