Social media for businesses delivered by Chrissie Webber at WISER Networking as part of the WAVE...
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6 Key Steps to Effective Social Media For Business Presented by Chrissie Webber USW Business Development Manager
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Social media for businesses delivered by Chrissie Webber at WISER Networking as part of the WAVE Project February 17th 2014. Women Adding Value to the Economy. Women in Self Employment Resource. WAVE WISER
Transcript of Social media for businesses delivered by Chrissie Webber at WISER Networking as part of the WAVE...
6 Key Steps to EffectiveSocial Media For Business
Presented byChrissie Webber
USW Business Development Manager
Step 1Before You Start
• Ask Yourself The Following Questions:
– Is Social Media What Your Business Needs?
– What do you need it to achieve?
– Who will manage it?
– Do they have the time?
Step 2Choose The Right Platforms
• Choose the right social media platforms for your business
Step 3Make Content Count
• Develop a Content Strategy
– Blended Marketing
– Disseminating Information
– Blog and Become an Influencer
Content Strategy
Step 4Action Your Game Plan
Step 5Create The Right Brand Image
• Consider Your Branding
– Visual
– Communications
– Customer Service
– Blog
Step 6Analyse Your Effectiveness
• Monitor and Evaluate
– Google Analytics
– Facebook Insights
– Dashboard Analytics
– Mail Chimp Analytics
Final Tips
• Get your SEO right
• Integrate your Website and Blog
• Save time by using a dashboard
• Share the workload
• Have fun!
