Social Media for Business 101Part 3: Social Bookmarks, Social Repositories and Social News

February 25, 2009

Steven Fisher

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We are going to cover three areas today:

Social Bookmarking

Social Repositories

Social News

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Social Bookmarking - Explained

Features:

• Management and sharing of bookmarks

• Tagging, ranking and commenting

• Clouds

• Digging

• Subscription

• Integration with browsers and other web sites

• Social Networking

“Social bookmarking is a method for Internet users to store, organize, search, and manage bookmarks of web pages on the Internet with the help of metadata.”

Benefits:

1. Google Link Love

2. Follow experts to uncover great resources

3. Increase Traffic to Your Site

4. Promote Network Solution Products

5. Find people with common interests

6. Meritocracy ranking

7. Fast Indexing

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Social Bookmarking – Examples

There are many social bookmarking sites.

Here are some examples:

Tag Cloud:

Inauguration 2009 Speech

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Live: Demo of Del.icio.us and Stumbleupon

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Social Repositories - Explained

Features:• Sharing of digital content, private or public

• Quick capture and upload of digital content

• Ranking, tagging and commenting

• Management of favorites and creating playlists

• Subscriptions

• Social Networking

• Active Sharing and Streams

• Access to Mobile Devices (e.g. iPod Touch)

• Integration with Blogs, Social Spaces

•“Social repositories are similar to social bookmarking in almost every way except there is actual media attached to the content that is tagged.”

Benefits:

1. Fantastic way to share resources

2. Maximizes reuse, redevelopment and impact of exiting resource

3. Goes beyond standard meta data

4. Opens dialog about resource reuse and benefits

5. Enables social networking and creating repositories around an environment

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Live: Demo of YouTube, SlideShare, DocStoc and Flickr

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Social News – Explained

Features:

• Management and sharing of bookmarks

• Tagging, ranking and commenting

• Clouds

• Digging

• Subscription

• Integration with browsers and other web sites

• Social Networking

• Reusability

“The term social news refers to websites where users submit and vote on news stories or other links, thus determining which links are presented.”

Benefits:

1. Fantastic way to share resources

2. Maximizes reuse, redevelopment and impact of exiting resource

3. Goes beyond standard meta data

4. Opens dialog about resource reuse and benefits

5. Enables social networking and creating repositories around an environment

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Live: Demo of Digg

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Using these Social Tools here at Network Solutions

• Use del.icious and StumbleUpon to bookmark Network Solutions pages and blog posts to share with everyone

• Create a content repository and incorporate the content into a blog post or your social networking tools

• Digg blog posts and create friend networks to promote your blogging as well as other articles you think would make good news.

We are using the tools in many ways here at Network Solutions.

Here is how you can use them and contribute immediately:

Questions?

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