Social Media for Business CREA November 2010
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Transcript of Social Media for Business CREA November 2010
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social time to
get
Andrew Armitage Armitage Online Limited
joining the conversation
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armitage online limited digital consultancy – website design – online retail – digital marketing
abou
t Andrew Armitage
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forums blogs multi-media sharing feeds bookmarking comment platforms
what
are social networks?
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any place where real people
are
engaging online
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the social name game
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Fundamental shift in online communication All major sites now have a social influence 25% of search results for the worlds top 20 brands are links to user generated content.
what
do we know about social?
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Facebook users – More than 3.5 billion pieces of information shared
every week – 300 million active users – 50% of active users log on at least once a day – over 60 million status updates every day! – Fastest growing segment is females aged 55-65
who?
is using social networks?
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Twitter users: – 55 million tweets each day – 37% of Twitter users use their phone to tweet – 300,000 new users each day – 3 million tweets from 3rd party sites (eg. BBC) – Over 100 million users
who?
is using social networks?
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“we don’t have a choice whether we do social media, the question is how well we do it”
Erik Qualman
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micro-blog 140 characters to share your message people follow each other use ‘#’ tags to categorise your posts or emotion re-tweet (RT) to share posts you like and support your peers informal conversation
what
’s twitter
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join networks organised by city/workplace/school engage with interest groups set up a business page or pay per click advertising add ‘social connectors’ to your website most effective for B2C businesses can business audiences even get to Facebook?
what
’s facebook
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business oriented join groups and engage in discussion your online cv link to your blog and twitter feed
what
’s linkedin
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participate in conversation make new connections help people listen to your audience think before you post don’t block the competition!
rules
of engagement
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reference interesting statistics share your followers posts link to your other online profiles occasional special offers personal thoughts don’t bore people – say something remarkable!
what
do I say?
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a sales pitch pr search engine optimisation
what
social media is not
but it does support the above
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messages should be consistent always be transparent the professional/personal divide dissatisfied customer now have a very public voice
with
social media comes responsibility
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use corporate and personal accounts choose the channels your customers choose engage and support should there be a return? add value to your followers who will be ‘the voice’?
what
might my strategy look like?
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driving targeted traffic alone won’t sell your stuff define a success metric - visits - followers - number of conversations about you - new leads
mak
e social media work for you
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westmorland gazette sldc english lakes hotels burnetts solicitors hawkshead relish beatrix potter the wineyard brewery arts kendal cumbria tourism
who’s
tweeting locally
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http://twitter.com http://facebook.com http://linkedin.com and… http://socialnomics.com http://mashable.com
where to start…
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don’t miss out on the conversation… …even if you just mostly listen in.
finally…
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“Over 200 hours of video content have been uploaded to You Tube since I started this presentation!”
did you know?
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http://uk.linkedin.com/in/andrewarmitage http://www.flickr.com/photos/andrewarmitage @aarmitage on twitter awarmitage on facebook www.armitageonline.co.uk 015395 61956
thank you