Social Media for Business - Autumn Fair 2019 · Social Media for Business Grow your presence on...

Social Media for Business

Grow your presence on social media

#DigitalGarage

#DigitalGarage

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Agenda

1 Optimise your presence on social media

2 Choosing the right social media channels

3 Growing your audience through Social Media


Proprietary + Confidential

Optimise your presence on social media


#DigitalGarage

Your consumers live on social

Active social media users

42million

Average daily use of social media via any device

1H 48M

Source: We Are Social - Digital in 2017

#DigitalGarage


Why are we on social media?

Adds value to your brand

Assists with SEO

Promotes good customer service

Generates business

#DigitalGarage


Consistent brand message on social media

Tie visuals to core values and mission

Images form a part of your message to your customers

Forge identical visual identity across your social channels


#DigitalGarage

Write an effective social media bio

Keep it relevant

Keep it clear & consistent

Show your personality & have fun


Defining your brand voice

Maintain consistency in your message

Think about what kind of content you

want to share

Create a set of guidelines to help you

stick to your tone

Friendly or Provocative

Fun or Serious

Formal or Casual

#DigitalGarage


Social succeeds when it is...

Authentic

Relatable

Timely

Choosing the right social media channels

#DigitalGarage


Open platforms

Great potential for discovery

Caveat: once it’s out there, it’s public

Considerations: short notes & videos or longer form?

Where are the people who are most influential in your industry?

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Closed platforms

WhatsApp and FB Messenger account for 30% of web usage

Visual and closed platforms are gaining speed!

WhatsApp is 3x larger than Twitter or Instagram

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Business goals vs. social media goals

Business Goals Social Media Goals

Branding & Awareness

Customer Service

Sales & Leads

Total followers

Response time and engagement

Web traffic, Sign-ups, and Sales

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Setting up a Twitter Page

Engaging in fast, quick conversations and as a PR tool

Think about:

@Username

Profile photo & Bio

Header image

Pinned Tweet

#DigitalGarage


Setting up a Facebook Business page

Great for:

Help customers discover you and see what your business is about.

Think about:

Linking your website

Adding opening hours and contact info

Adding a description of your business

Configure the call-to-action button

#DigitalGarage


Setting up a LinkedIn page

Great for:

Recruitment, building a professional network and connecting with industry peers

Think about:

Create a personal and/or company page

Update & highlight your skills

Add summary, description and overview

Include your company’s logo

Create an attractive banner image

#DigitalGarage


Setting up on Instagram

Great for:

Inspirational lifestyle platform. Visually

showcasing the best of your business.

Think about:

Clear photo or logo

Link to your website

Convert to a Business Profile for Insights

Add call-to-action buttons: Contact / Call


#DigitalGarage

The power of YouTube

>50%63%

Digital video viewers in 2016 Digital video viewed through mobile

Source: eMarketer - How Traditional Viewing Habits Influence the UK's Digital Video and TV Landscape - 2016Exploring the YouTube Habits of UK Digital Video Viewers - 2016


#DigitalGarage

Setting up a YouTube channel

Great for:

Telling your story through a very engaging

platform. Useful ‘how-to’ videos.

Think about:

Add a logo or profile photo

Upload your channel art in About Us

Add links and contact details

Tie your YouTube to a Google+ account


#DigitalGarage

Get started with YouTube

Choose a template on the app

Shoot and edit with text & animations

Start advertising with you video ad


#DigitalGarage

http://www.youtube.com/watch?v=Z5f_r3h97aM

http://www.youtube.com/watch?v=Z5f_r3h97aM

Growing your audience


Start with your audience

Where are they?

What do they do?

Who do they follow?


Grow your audience on Twitter

Use images, videos, and gifs

Use polls

Asking followers to retweet

Use hashtags strategically

Find an audience on Facebook

Invite customers and employees to like your

page

Invite friends and family to like your page

Create regular high quality content

Run relevant competitions

Engage in Groups and Communities based

around your business expertise

Grow your audienceon Instagram

Instagram is a platform for visuals.

Share high quality images

Tell a story in your caption

Don’t go overboard with hashtags

Follow people and influencers

Grow your audience on LinkedIn

Encourage employees to feature the

company page on their profiles

Share relevant and useful company and

industry content

Find decision makers

Make progressive connections and

comment on industry news

Creating great YouTube content

Be a Thought Leader

Create shareable content

Think about useful videos

Identify potential collaborators

#DigitalGarage


Social Media can answer many questions about your audience

Is my social media update sending people to my website?

What kind of social media update should I be posting?

Who are my biggest fans on social media?

When is the best time to connect with my audience?

#DigitalGarage


Measure what matters

Goals

Increase social media engagement

Get more customers to your website

Increase brand awareness

Likes, Shares, Comments, Retweets

URL clicks and traffic from social media

Increase in followers and mentions

What to measure

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Final summary

Next Steps Resources

Have you chosen the appropriate social media platforms?

YES

Did you set up social media pages?

Are you measuring what matters to you?

Define your audience (who, what, where)

Visit the social media platforms to set up with consistent branding

Visit each channel’s analytics platforms to gain insights and take action

NO

YES

NO

YES

NO

Opportunities for further learning

#DigitalGarage


Digital Garage online platform - g.co/digitalgarage

THANK YOUShare your story: bit.ly/YourDGstory

Link to slides: bit.ly/DGSocialMedia

Link to DGOT event page: bit.ly/DGOTevents

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Social Media for Business - Autumn Fair 2019 · Social Media for Business Grow your presence on...

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