Social Media for Business

Social Media for Business

San Saba, TexasDecember 5, 2013

Photo: ePublicist on Flickr

Thank You!

Get these slides here::http://sarahtpage.com/SanSabaBiz/

http://sarahtpage.com/longview-day-2/

Agenda

Facebook 101Live DemosQ&A

Pinterest 101Live DemosQ&A

Instagram 101Live DemosQ&A

Twitter 101 (if time allows)

Live DemosQ&A

Facebook 101

What Is Facebook?

• Social networking service that allows users to connect to friends and businesses

• Share content, links, photos, and videos• Comment on others’ activity• Remember: Personal profiles are for people,

not businesses. Develop a fan page instead.

Facebook Stats

• Over 1.1 billion active users• Average user is connected to 40 pages• Smartphone mobile users check Facebook an

average of 13.8 times a day• 751 million users access Facebook from a

mobile device

Source: IDC; expandedramblings.com

Facebook Stats

• Average number of connections between local business pages and users is 2 billion

• Average number of weekly local business page views is 645 million

• Average number of weekly comments on local business pages is 13 million

Source: IDC; expandedramblings.com

Cover Photo

Profile Photo

Views and Apps

Like Button

Contact Info / Bio

Admin Panel

Messages

Post Performance

Insights

Manage Page Settings

Grow Your Fanbase

Find Helpful Resources

Admin Panel

Understanding Insights

Facebook Page Setup & Use

Facebook Page Setup

1. Page Info2. Settings3. Admin Roles

Facebook Page Use1. Finding fans2. Posting content

a) Photosb) Videosc) Linksd) Asking questions

3. Tagging other pages4. Sharing posts5. Pinning posts6. Highlighting posts7. Using Facebook as your page

a) Liking other business pagesb) Home feed usage (liking and commenting)

Facebook Advertising Opportunities

FacebookCover Photo as Advertising

Source: Bass Performance Hall

Text can be no more than 20%

FacebookCover Photo as Advertising

Source: Mari Smith

Facebook Offers

• Affordable and great for brand awareness

• Spent $3.70 and drove over $200 in business

• 102 offers claimed/5 redeemed

• Redemption rate on this offer was low

• Ask your community to share!

Source: Doe’s Eat Place

Facebook Offers

Source: Doe’s Eat Place

Facebook Boosted Posts

Source: Visit Bloomington

Facebook Advertising


Pro Tip: BE SPECIFIC

Facebook Advertising Best Practices

Include a call to action.

Combat ad fatigue.

Source: facebook.com


Put important content first.

Identify your target audience.



Boost important posts.

Use Facebook Offers.



Give people something to say.

Use high quality photos.


Let’s Create an Ad!https://www.facebook.com/ads/create/

https://www.facebook.com/ads/create/

Pinterest 101

Facebook & Instagram

“Look at Me!”

Photo: omgits_dhilzy on Instagram

=

#selfie

Pinterest =“Look at This!”

Photo: Transguyjay on Flickr

• 80% of Pinterest users are women• Users spend an average of 1 hour & 17 minutes on the site• Pinterest referrals spend 70% more $$ than referrals from

non-social channels• 43% of Pinterest users prefer to associate with a brand vs

only 24% on Facebook Source: http://socialfresh.com

Photo: vbecker on Flickr

You May Have Seen This

But Have You Seen This?

Drive sales to your website!

Pinterest for Business

See what’s been pinned from your website or blog!

http://pinterest.com/source/AddYourURL.Here

http://pinterest.com/source/AddYourURL.Here

Add the “Pin It” Button To Your Websitehttp://business.pinterest.com/pin-it-button/

http://business.pinterest.com/pin-it-button/

Add the “Pin It” Button To Your Website

Pinterest Page Set Up

Let’s Create a Board!

How To Easily Pin Contenthttps://about.pinterest.com/goodies/

https://about.pinterest.com/goodies/

Instagram 101

is no dummy.

• More than 55 million photos are uploaded every day

• Over 16 billion photos shared

• 150 million monthly active users– 60% from outside the

United States• 1.2 billion likes daily• 1000 comments per

second

Source: Instagram Press; Social Fresh

Photo: WindKoh on Flickr

Here’s Why:

Apply Instagram Filters

From this … … to this!

http://vimeo.com/68765934

• Select video option• Shoot video•Apply filter•Describe the video•Post to Instagram

and/or other channels

Instagram for Business:Best Practices

Show Us “How To”

http://instagram.com/p/boJOkqK29l/

Take Us Behind the Scenes

Use Hashtags and Calls To Action

#ThrowbackThursday or #TBT

Feature Brand Advocates

Host a Contest

Reward Customers

How One Texas Company Uses Instagram

Remember the Chick-O-Stick?

1. Show Your Products

2. Introduce Your Employees

3. Feature Your Customers

4. Show What Your Products Can Do

5. Use #Hashtags

6. Show How It’s Made

http://instagram.com/p/a_UxyvxQ9M/

7. Have Fun!

Setting Up Your Account

1. Download the Instagram app from the iTunes App Store or the Droid Google Play Store

Set Up Your Account

2. Click “Register” to create a new account

Set Up Your Account

3. Create a user name and password

Set Up Your Account

4. Find Facebook friends

Set Up Your Account

5. Edit your profile and add a bio

Set Up Your Account

6. Connect to social

Set Up Your Account

6. Connect to social (cont’d)

Set Up Your Account

7. Follow users

Set Up Your Account

8. Capture or upload a photo

Using Instagram

9. Scale and crop

Using Instagram

Pinch, enlarge, and drag

10.Add filters and borders

Using Instagram

Filters

Special Effects

11.Complete photo information and share

Using Instagram

Add a caption & hashtag

Tag a user

Add a location

Share on social networks

Let’s Go Practice!

Twitter 101

What Is Twitter?

• Free social networking and micro-blogging site that allows users to send and read messages known as “tweets”

• Tweets can have no more than 140 characters & are delivered to the author’s subscribers, known as “followers”

Twitter Stats

• 500 million users• 60% of active users use their mobile phone to

tweet• Average number of followers per Twitter user is

208• Twitter engagement rates for brands are 17%

higher on Saturdays and Sundays

Source: Linchpin SEO; expandedramblings.com

Twitter Benefits for Biz

• Low cost• Speed of feedback• Potential reach of message• Customer engagement/service• Track what people are saying about your

business• Create buzz around upcoming events• Promote your business and other content you

create

Profile Photo or Avatar

User name or handle

Bio and website URL

Recent tweets

Profile Photo or Avatar

User name or handle

Hashtag

Mention

Anatomy of a Tweet

Shortened URL

Retweet

Complete Your Profile

Source: http://socialmediaexaminer.com

Follow People

• Your customers• Your business partners,

suppliers, contractors and vendors

• Your competitors or peers

• Trade or professional organizations for your industry

• Businesses in your neighborhood

• Businesses run by people you know (your professional network)Source: http://socialmediaexaminer.com

Start Talking

• Types of Twitter MessagesTweet = message you send out to everyone who

follows you@Reply = message you send out as a reply to one

you receivedMention = message you send out that mentions

another Twitter usernameDirect Message (DM) = message you send privately

to another Twitter userRetweet (RT) = message created and sent by

someone else that you share with the people who follow you


Connect Your Online Presence

Share Photos


Organize People You

Follow Into Lists


Use #Hashtags

Use hashtags in your marketing to help people find your business and the

conversations around it.

#


Find Local Customershttp://twitter.com/search-advanced

San Saba Tx

Twitter Page Setup

Twitter Setup

1. Go to http://twitter.com2. Enter your name, password, and email address3. Click on the “Sign Up for Twitter” button4. Create a username5. Click on “Create my Account”

http://twitter.com/

Twitter Setup (cont’d)6. Click on the gear icon at the top right and

select “Settings”a. Account Settings:

1) Select English and Central Time Zone2) DO NOT protect your tweets

b. Profile Settings:1) Upload a profile photo2) Upload a header photo3) Enter real name/business name4) Enter actual location (Ex: Lufkin, TX)5) Enter website URL6) Enter bio – VERY IMPORTANT

c. Design Settings1) Choose a background or upload a new image

Twitter Setup: Next Steps

1. Look for interesting people/businesses to follow a. Click in the “Search” bar at the top right

1) Search by name, username & location2) Follow other local businesses/people


2. Enter some content (140 characters)a. Tell the world you’re on Twitter!b. Talk about an upcoming event, sale, a new

product/servicec. Link to an interesting article related to your

business1) Use a URL shortener like http://bit.ly to save space & for

tracking

d. Reply to someonee. RT someone else’s content

http://bit.ly/


3. Promote your pagea. Update your Facebook status with a link to your

new Twitter page – hit up your friendsb. Include links in your E-mail signature, on your

website, in E-newsletters

What Do You Want To Try?

Can I Help?

Call Me!

Follow Me

Linkedin.com/in/sarahpage

Facebook.com/SarahTPageConsulting

@pagetx

Sarah Page, PrincipalSarah T. Page Consulting, LLC

http://[email protected]

512.914.8873

Instagram.com/stpconsulting

Pinterest.com/sarahtpage

http://sarahtpage.com/

mailto:[email protected]

Social Media for Business

Social Media

Transcript of Social Media for Business