Social Media For Business: 31 Stats and Anecdotes
-
date post
17-Oct-2014 -
Category
Business
-
view
44.588 -
download
0
description
Transcript of Social Media For Business: 31 Stats and Anecdotes
--CONFIDENTIAL--
Social Media for Business: 31 Stats & AnecdotesJanuary 15, 2010
www.20dbs.com @20dbs
Social Media spending is expected to increase from $716M in 2008 to $3.1B in 2014, a 34% CAGR.
2
www.20dbs.com @20dbs
That 34% CAGR means Social Media spending is growing faster than any other interactive marketing category
3
www.20dbs.com @20dbs
86% of Marketers plan to increase Social Media budgets in 2010 and 13% are planning to keep the same level of budget
4
www.20dbs.com @20dbs
Pepsi dropped TV advertising for the 2010 Super Bowl. Instead, they're investing in a $20M Social Media campaign. (After 23 years of Super Bowl ads!)
5
www.20dbs.com @20dbs
Best Buy has over 2,500 employees helping customers on Twitter as part of the Twelpforce initiative
6
www.20dbs.com @20dbs
In fact, Best Buy even purchased TV ads to drive awareness for their Twitter initiative. (Traditional media as the supporting channel and Social Media as the core channel?!)
7
www.20dbs.com @20dbs
Comcast has at least 11 full-time employees dedicated to customer service via Social Media.
8
www.20dbs.com @20dbs
Dell has attributed over $6.5M in revenue directly to Twitter
9
+ =
www.20dbs.com @20dbs
99% of online retailers plan to have a Facebook page by 2011 and 91% plan to have a Twitter page
10
www.20dbs.com @20dbs
Social Media played a major role in 2009 Holiday Shopping – 28% of US shoppers say Social Media influenced their purchases
11
www.20dbs.com @20dbs
JetBlue website visitors who also visited Twitter in July 2009 were 35% more likely to complete a booking than visitors who did not visit Twitter
12
www.20dbs.com @20dbs
In 2009, 91% of Inc. 500 companies report using at least one Social Media channel, compared with 77% of companies surveyed in 2008
13
www.20dbs.com @20dbs
In 2009, 52% of the Inc. 500 companies used Twitter, the 2nd most common channel. It wasn't even present in 2007.
14
www.20dbs.com @20dbs
53% of the Fortune 500 have at least one active Twitter account
15
www.20dbs.com @20dbs
57% of the Fortune 100 have at least one active Twitter account
16
www.20dbs.com @20dbs
And they’re starting to expand... 13% of the Fortune 100 have at least 2 active Twitter accounts
17
www.20dbs.com @20dbs
83% of CMOs are tracking their number of fans in Social Media
18
www.20dbs.com @20dbs
72% of CMOs plan to attach revenue expectations to their Social Media spending in 2010
19
www.20dbs.com @20dbs
81% of CMOs plan to link up to 10% of their company’s revenues to Social Media investment next year, up from just 44% in 2009
20
www.20dbs.com @20dbs
88% of execs at US non-profit organizations are currently experimenting with Social Media
21
www.20dbs.com @20dbs
Small Businesses are catching on too... 68% will increase their Social Media marketing efforts in the next year
22
www.20dbs.com @20dbs
56% of Twitter users say they use the micro-blogging & communication service for business purposes
23
www.20dbs.com @20dbs
Social Media usage is taking hold at both B2B and B2C business... 81% of B2B and 57% of B2C businesses maintain company-related profiles on social networks
24
www.20dbs.com @20dbs
Over 40% of people have "friended" a brand on Facebook or MySpace
25
www.20dbs.com @20dbs
20% of tweets are about products such as invitations for product information, answers or responses from peers or directly by brand representatives
26
www.20dbs.com @20dbs
46% of Facebook users say they would talk about or recommend a product on Facebook.
27
www.20dbs.com @20dbs
44% of Twitter users have recommended a product.
28
www.20dbs.com @20dbs
58% of people said if they had tweeted about a bad experience, they would like the company to respond to their comment
29
www.20dbs.com @20dbs
Foursquare's estimated valuation is $6 Million
30
www.20dbs.com @20dbs
Twitter's estimated valuation is $1 Billion
31
www.20dbs.com @20dbs
Facebook's estimated valuation is $10 Billion
32
www.20dbs.com @20dbs
About 20 DecibelsWe’re developing the Twitter campaign management solution that Social Media Managers & Agencies have been asking for. 20 Decibels makes it easy to manage Twitter campaigns and collect actionable performance data.
Join our free private beta at: http://www.20dbs.com
Tweets: @20dbsContact: Adam SchoenfeldEmail: [email protected]
33
www.20dbs.com @20dbs
Sources:
Visit this blog entry for links to all sources: http://blog.20dbs.com/Social-Media-for-Business-31-Stats-Anecdotes/2010/01
34